Senior Creative Strategist - Growth Engine for DTC Ads

HyperGrowth Recruitment; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Excellent salary

Flexible, remote-first working

Unlimited vacation days

High-growth environment with genuine进

Job summary

Samako Cleaning is seeking a Senior Creative Strategist to own the ideas, concepts and strategy behind paid advertising. You’ll translate customer psychology into scalable growth across Meta, TikTok and other channels, collaborating with media buyers, creators and editors to build a structured testing engine.

The role sits at the intersection of performance marketing, consumer psychology and creative production, offering genuine build + scale opportunities for a brand with a premium, design-led

Qualifications

• 2–5+ years of experience in creative strategy, performance marketing or direct-response advertising.
• Strong understanding of Meta and TikTok advertising ecosystems.
• Deep understanding of consumer psychology, hooks and direct-response marketing.
• Experience developing ad concepts, scripts, messaging angles and creative briefs.
• Strong understanding of what makes paid social creative convert.
• Analytical mindset with the ability to interpret creative performance data and turn it into action.
• Experience working with UGC creators, video editors, designers and wider creative teams.
• Experience using AI to increase creative output efficiency and tackle briefings at scale.
• Comfortable working within fast-paced DTC or eCommerce environments.
• Creative thinker with strong commercial awareness.
• Clear and professional English communication skills.
• Dutch language skills are a strong advantage.
• Comfortable working remotely, independently and taking ownership of outcomes.

Responsibilities

• Develop and own creative strategies across Meta, TikTok and other paid acquisition channels.
• Create high-performing ad concepts, hooks, scripts, messaging angles and testing hypotheses.
• Turn customer insights, performance data and emerging trends into scalable creative ideas.
• Translate winning performance patterns into repeatable creative frameworks.
• Continuously analyse creative performance to identify opportunities, bottlenecks and areas for improvement.
• Build and maintain structured creative testing roadmaps and learning loops.
• Research competitors, customer pain points, trends and viral formats to inspire new concepts.
• Develop direct-response messaging that balances performance with Samako’s premium brand positioning.
• Brief designers, video editors and content creators with clear, actionable creative direction.
• Collaborate closely with media buyers to understand what is working and continuously improve creative output.
• Identify winning hooks, offers, formats and storytelling approaches.
• Increase creative testing velocity and accelerate iteration.
• Ensure all creative remains aligned with Samako’s calm, premium and design-led brand identity.

Skills

Creative strategy

Performance marketing

Direct-response advertising

Consumer psychology

Analytical mindset

English communication

Remote working

Tools

Meta Ads

TikTok Ads

Job description

Samako Cleaning is seeking a Senior Creative Strategist to own the ideas, concepts and strategy behind paid advertising. You’ll translate customer psychology into scalable growth across Meta, TikTok and other channels, collaborating with media buyers, creators and editors to build a structured testing engine.

The role sits at the intersection of performance marketing, consumer psychology and creative production, offering genuine build + scale opportunities for a brand with a premium, design-led