Senior Creative Strategist: Data-Driven DTC Growth

ECP Agency; Amsterdam; On-site; EUR 50,000 - 73,000; Full time

Benefits offered by this job

Free daily lunch

Office in The Hague

International team

Collaborative culture

Ownership of portfolio

Job summary

ECP Agency in The Hague is seeking a Senior Creative Strategist to bridge data and creative. You’ll translate performance metrics from Meta and TikTok into concepts that convert and lead the people who produce them.

You will own the creative testing process, write sharp briefs and hooks, direct creators and editors, and decide what to scale based on ROAS, CTR and CPA. The role offers a full-time position with an international, collaborative team.

Qualifications

• 5–8+ years in DTC/e-commerce creative strategy or direct-response advertising.
• Proven track record with measurable ROAS/CTR/CPA improvements.
• Deep Meta and TikTok creative expertise: hooks, formats, UGC vs. studio, and ad fatigue.
• Strong command of creative testing frameworks and iterative production.
• Excellent concepting, briefs and copy/hook writing.
• Ability to direct creators, editors and media buyers with clarity and confidence.
• Fluent English; Dutch is a plus.

Responsibilities

• Translate ad performance data (Meta, TikTok) into clear creative insights and concepts that drive conversion
• Own our creative testing process: hypotheses, briefs, variants, analysis and iteration
• Write sharp briefs, hooks and copy for designers, video editors and UGC creators
• Run the creative pipeline, directing creators, editors and media buyers so content is delivered on time and at quality
• Decide what to scale, iterate or stop, based on ROAS, CTR, CPA and creative fatigue signals
• Track platform trends and formats that work for DTC on Meta and TikTok
• Share learnings with the wider team so each test informs the next

Skills

5 to 8+ years in DTC/e-commerce

Proven ROAS/CTR/CPA improvements

Meta and TikTok creative expertise

Creative testing frameworks

Concepting, briefs, copy writing

Directing creators/editors/media-buy-?

Motion analytics tools

Fluent English

Tools

Motion

Job description

ECP Agency in The Hague is seeking a Senior Creative Strategist to bridge data and creative. You’ll translate performance metrics from Meta and TikTok into concepts that convert and lead the people who produce them.

You will own the creative testing process, write sharp briefs and hooks, direct creators and editors, and decide what to scale based on ROAS, CTR and CPA. The role offers a full-time position with an international, collaborative team.