Senior Creative Strategist

ECP Agency; Amsterdam; Presencial; EUR 50 000 - 73 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Free daily lunch

Office in The Hague

International team

Collaborative culture

Ownership of portfolio

Resumo da oferta

ECP Agency in The Hague is seeking a Senior Creative Strategist to bridge data and creative. You’ll translate performance metrics from Meta and TikTok into concepts that convert and lead the people who produce them.

You will own the creative testing process, write sharp briefs and hooks, direct creators and editors, and decide what to scale based on ROAS, CTR and CPA. The role offers a full-time position with an international, collaborative team.

Qualificações

• 5–8+ years in DTC/e-commerce creative strategy or direct-response advertising.
• Proven track record with measurable ROAS/CTR/CPA improvements.
• Deep Meta and TikTok creative expertise: hooks, formats, UGC vs. studio, and ad fatigue.
• Strong command of creative testing frameworks and iterative production.
• Excellent concepting, briefs and copy/hook writing.
• Ability to direct creators, editors and media buyers with clarity and confidence.
• Fluent English; Dutch is a plus.

Responsabilidades

• Translate ad performance data (Meta, TikTok) into clear creative insights and concepts that drive conversion
• Own our creative testing process: hypotheses, briefs, variants, analysis and iteration
• Write sharp briefs, hooks and copy for designers, video editors and UGC creators
• Run the creative pipeline, directing creators, editors and media buyers so content is delivered on time and at quality
• Decide what to scale, iterate or stop, based on ROAS, CTR, CPA and creative fatigue signals
• Track platform trends and formats that work for DTC on Meta and TikTok
• Share learnings with the wider team so each test informs the next

Conhecimentos

5 to 8+ years in DTC/e-commerce

Proven ROAS/CTR/CPA improvements

Meta and TikTok creative expertise

Creative testing frameworks

Concepting, briefs, copy writing

Directing creators/editors/media-buy-?

Motion analytics tools

Fluent English

Ferramentas

Motion

Descrição da oferta de emprego

ECP is a Hague-based e-commerce performance agency. We build, grow and scale premium direct-to-consumer brands: four of our own in cocoa (The Cocoa Circle), sleep and wellness (Lilly Paris), luxury accessories (Charms) and men's fashion (Pirloni). We handle everything in-house, from brand strategy and identity to e-commerce, paid media and creative, with one relentless focus on performance. Together our brands have reached 12M+ customers in 70+ markets, and every decision we make is backed by data.

The role

As Senior Creative Strategist, you are the link between data and creative. You turn what the numbers tell you about our Meta and TikTok ads into concepts that convert, and you direct the people who produce them. You will:

• Translate ad performance data (Meta, TikTok) into clear creative insights and concepts that drive conversion
• Own our creative testing process: hypotheses, briefs, variants, analysis and iteration
• Write sharp briefs, hooks and copy for designers, video editors and UGC creators
• Run the creative pipeline, directing creators, editors and media buyers so content is delivered on time and at quality
• Decide what to scale, iterate or stop, based on ROAS, CTR, CPA and creative fatigue signals
• Track platform trends and formats that work for DTC on Meta and TikTok
• Share learnings with the wider team so each test informs the next

What you bring

• 5 to 8+ years in DTC/e-commerce creative strategy or direct-response advertising
• A proven track record with numbers: winning ads at scale and measurable improvements in ROAS, CTR and CPA
• Deep Meta and TikTok creative expertise: hooks, formats, UGC vs. studio, and ad fatigue
• Strong command of creative testing frameworks and iterative production
• Excellent concepting, brief writing and copy/hook writing
• The ability to direct creators, editors and media buyers with clarity and confidence
• A plus: experience with creative analytics tools such as Motion
• Fluent English (Dutch is a plus)

What we offer

• A salary of EUR 4,500 to 6,500 gross per month, depending on knowledge and experience
• A full-time position in The Hague (40 hours/week)
• An international team of experienced specialists in performance marketing, creative and e-commerce
• A collaborative culture where initiative and ideas are encouraged
• Real ownership: you shape how creative strategy works across a portfolio of growing brands
• Free daily lunch and an easily accessible office

Our commitment to diversity, equity and inclusion

ECP is an equal opportunity employer. We believe the strongest work comes from teams with different perspectives, backgrounds and experiences, and our team spans over 20 countries. We welcome applications from people of all races, religions, genders, sexual orientations, ages, disabilities and backgrounds. We are committed to a workplace where everyone can contribute fully and develop their talents.