Lead Paid Social

Marketing Report; Rotterdam; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid working policy

24 vacation days

Learning Menu & Programs

Health & wellness benefits

NS Business Card

Job summary

DEPT® is a Growth Invention company delivering digital experiences for top brands from its Rotterdam base. We are looking for a leader to steer paid social, align with creative, tech and data teams, and deliver measurable client ROI.

You will guide strategists, manage complex campaigns, and influence across departments while maintaining the highest standards. Hybrid work with international collaboration is offered.

Qualifications

• Extensive paid social experience with strong campaign leadership.
• Experience managing complex campaigns and measurement solutions (tracking, attribution, lift, incrementality).
• Strong knowledge of digital media, especially paid social across Meta, TikTok, Snapchat, YouTube and others.

Responsibilities

• Develop long-term paid social strategies and tactical plans for existing clients and pitches.
• Oversee reporting and identify new opportunities from results.
• Lead and present work with data-driven insight and analytics.
• Support planners in delivery of paid planning and client work.

Skills

Paid social leadership

Campaign management

Digital media expertise

Client communication

Ad platforms

Excel proficiency

Project organization

Attention to detail

Measurement platforms

Dutch & English

Tools

Google Analytics

Adobe Analytics

DCM

Job description

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

Job purpose

This role is part of our Creative & Media team based in Rotterdam and Amsterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, and Media Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients.

We are looking for someone to lead clients within the paid social media offering, while making sure it’s collaborative and closely integrated with creative content, technology and data. This person will provide visionary leadership around paid social media, supporting our paid media planners with strategic guidance. They will innovate our offering and help us do outstanding work that delivers true ROI for our clients.

We need someone who understands our client’s customers, who can put themselves in their shoes to create strategies and ideas that exceed expectations, who understands that brands are competing for consumers’ attention and have at best a couple of seconds to inspire some sort of interaction. We need people who can come up with big ideas as well as lots of little ones that are framed in a solid media strategy grounded in insight.

What you’ll do:

• Develop long term paid social strategies and key tactical plans for existing clients and pitches.
• Become a strategic client partner, being able to share consultative advice and insights
• Oversee reporting and identify new opportunities off the back of results
• Recommend and set up measurement solutions for clients
• Take and respond to (internal and external) briefs
• Deliver and present work with data-driven insight and analytics
• Support Account Planners in delivery of internal and client work with paid planning
• Contribute insights and strategic media thinking to projects that span all areas of the business
• Ensure delivery of work is to the highest possible standard
• Ensure constant innovation across all deliverables
• Manage budgets for paid media deliverables
• Assess technology solutions, processes and data tools to improve our capabilities

What you bring:

• Extensive, relevant experience within a paid social media based role
• Experience managing complex campaigns and measurement solutions (tracking, attribution, lift and incrementality studies)
• Strong understanding of digital media, particularly paid social media across Meta, TikTok, Snapchat, YouTube and other social media channels
• Organic social & brand partnerships ads experience is a plus
• Experience with client comms and stakeholder management
• Advanced proficiency with ads platforms
• Advanced proficiency in Excel along with an inquisitive and numeric mindset and advanced problem-solving skills
• Excellent organisational skills and time management skills
• A high attention to detail and strong presentation skills
• Familiarity with third-party measurement platforms (e.g. Google Analytics, Adobe, DCM)
• Dutch & English speaker

We offer

• A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.
• 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days.
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.
• Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office.
• Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
• You can discover even more employee benefits here.

Why DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

Diversity, equity & inclusion

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications?

Research shows that women and members of underrepresented groups often don't apply when they think they may not meet every requirement, even when they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

www.deptagency.com