Senior Business Development & Commercialisation Manager – Digital Solutions

YAGHMA; Delft; On-site; EUR 90,000 - 130,000; Full time

Job summary

YAGHMA, based in Delft, Netherlands, seeks a Senior Business Development & Commercialisation Manager – Digital Solutions to accelerate the market introduction of its digital tools, platforms and consultancy offerings. You will identify markets, engage clients, and shape pricing, partnerships and routes to market.

This hands-on role combines strategic thinking with practical execution, working with management, project teams and clients to translate needs into commercial propositions and scalable

Qualifications

• 7+ years in business development, commercialisation or consultative sales.
• Track record in bringing digital, technology-based or consultancy solutions to market.
• Ability to translate complex offerings into clear value propositions for non-technical stakeholders.
• Excellent written and spoken English; capable of engaging senior decision-makers.

Responsibilities

• Identify and prioritise markets, customer segments and commercial opportunities.
• Engage prospective clients across sectors, including public authorities and industry.
• Develop relationships with clients, partners and stakeholders; present solutions and close deals.
• Define commercial models, pricing approaches and routes to market for digital solutions.
• Coordinate with management, PMs and developers to translate market needs into requirements.

Skills

Business development

Commercialisation

Consultative sales

Strategic thinking

Negotiation

Relationship building

English proficiency

Job description

Are you an experienced business-development professional with a strong track record in bringing digital, technology-based, or consultancy solutions to market?

At YAGHMA, we are looking for a Senior Business Development & Commercialisation Manager – Digital Solutions to help us strengthen the commercial development of our growing portfolio of digital solutions.

Over the past years, YAGHMA has developed a range of digital tools and platforms through our research, innovation, and consultancy activities. These solutions address different markets and user groups, ranging from companies and technology providers to public authorities, regional organisations, NGOs, and other institutional users. We are now looking for an experienced professional who can help us identify the strongest commercial opportunities, define clear market propositions, engage potential clients, and translate promising digital solutions into sustainable business.

In this role, you will combine strategic commercial thinking with hands‑on business development. You will identify and prioritise target markets and potential clients, initiate and develop commercial relationships, present and demonstrate YAGHMA’s digital solutions, gather market and user feedback, and help shape suitable business models, pricing approaches, partnerships, and routes to market.

You will also work closely with the rest of the YAGHMA team, including management, project managers, subject‑matter experts, and software‑development team to ensure that market needs and commercial priorities are translated into clear requirements for further development of our digital solutions.

At YAGHMA, we assess the non‑financial and non‑technical impacts of new technologies to help our clients and partners create positive societal and environmental impact. We furthermore develop digital solutions with the same aim. We work across areas including artificial intelligence, sustainability, circular economy, climate, responsible innovation, and digital transformation, and collaborate with companies, universities, research organisations, public authorities, SMEs, and civil‑society organisations across Europe and internationally.

Key Responsibilities

1. Business Development, Sales and Market Development

• Identify, assess and prioritise potential markets, customer segments and commercial opportunities for YAGHMA’s portfolio of digital solutions;
• Identify and engage prospective clients across different sectors and customer groups, including businesses, start‑ups, public authorities, regional organisations, NGOs and other relevant organisations;
• Develop relationships with potential clients, decision‑makers, commercial partners and other stakeholders;
• Present and demonstrate YAGHMA’s digital solutions and translate their capabilities into clear value propositions for different customer groups;
• Develop commercial opportunities from initial contact through proposal development, negotiation and contract closure
• Analyse market trends, competitors and customer demand to identify new opportunities and inform commercial priorities;
• Identify suitable commercialisation models, including direct sales, subscriptions, licensing, pilots, consultancy‑supported solutions and strategic partnerships;
• Represent YAGHMA at relevant conferences, trade fairs, exhibitions, industry events and networking activities.

2. Market Validation and User Needs

• Engage with prospective and existing users to understand their needs, challenges, purchasing considerations and expectations;
• Gather structured feedback from potential clients, pilot users and other stakeholders;
• Assess how existing digital solutions should be adapted, positioned or packaged for different markets and user groups;
• Translate market and user feedback into practical recommendations for improving functionality, usability, positioning and commercial offerings;
• Work with YAGHMA’s management and technical team to prioritise commercially relevant improvements;
• Advise YAGHMA’s management on which digital solutions, customer segments and markets should receive commercial priority.

3. Commercialisation and Coordination of Digital-Tool Activities

• Support the transition of research‑and‑project‑developed digital solutions into clear, market‑ready products and services;
• Define, together with YAGHMA’s management, the commercial proposition, target users, use cases and positioning of selected digital solutions;
• Coordinate internally with project managers, subject‑matter experts and software developers to ensure that commercially important requirements are understood and prioritised;
• Coordinate demonstrations, pilots, user testing and commercial validation activities;
• Supervise the preparation of product descriptions, demonstration materials, commercial presentations and other sales‑enablement materials;
• Help establish a more structured approach to managing YAGHMA’s growing portfolio of digital solutions.

The selected candidate will not be expected to programme or develop software.

Profile We Are Looking For

We are looking for an experienced business‑development and commercialisation professional who can help transform innovative digital solutions into sustainable commercial offerings.

The ideal candidate combines strong commercial judgement with the ability to understand technology, research and complex customer needs. They should be comfortable entering markets where the product, target customer and business model may still need to be refined, and be capable of turning these uncertainties into a structured commercial strategy.

This is a hands‑on role in a small and growing organisation. The successful candidate should be equally comfortable discussing market strategy with management, approaching prospective clients, delivering a product demonstration, gathering user feedback, contributing to a commercial proposal and working with technical colleagues to improve an offering.

We are particularly interested in candidates who already have a strong professional network and experience developing business with corporate, public‑sector or institutional clients.

Required Qualifications

• • At least 7 years of relevant professional experience in business development, commercialisation, consultative sales, technology consulting or a closely related field;
• • Demonstrated experience developing business for digital products, technology‑enabled services, consultancy solutions or other complex B2B/B2G offerings;
• • A proven ability to identify prospective clients, initiate commercial relationships and develop opportunities from initial contact towards concrete business;
• • Experience translating technical or complex solutions into compelling propositions for non‑technical decision‑makers;
• • Experience analysing customer needs and using market feedback to improve products, services or commercial propositions;
• • Strong communication, presentation, negotiation and relationship‑building skills;
• • Ability to work with different customer groups and sectors rather than operating within only one narrowly defined market;
• • Strong commercial and analytical judgement;
• • Excellent written and spoken English;
• • Ability to work independently and take ownership of business‑development activities from strategy through execution.

Desirable Qualifications

• Previous experience in a major consultancy, technology consultancy, digital‑solutions company, SaaS business, innovation consultancy or comparable environment;
• Demonstrated track record of generating and converting B2B opportunities, including successful client acquisition, commercial negotiations and revenue generation.
• An established network among companies, public authorities, regions, innovation organisations or other potential users of digital solutions;
• Experience commercialising solutions originating from research, innovation or publicly funded projects;
• Experience bringing an early‑stage or niche digital solution towards a repeatable and scalable commercial offering;
• Experience developing pricing, licensing, subscription or service‑based business models;
• Experience with public‑sector and B2G business development;
• Experience developing exploitation strategies and business models within collaborative R&D projects;
• Familiarity with areas such as artificial intelligence, sustainability, circular economy, energy, climate, responsible innovation or digital transformation;

Personal Attributes

• Entrepreneurial, commercially minded and proactive;
• Comfortable operating in an environment where not everything is already defined;
• Able to move from strategy to hands‑on execution;
• Confident approaching senior decision‑makers and establishing new professional relationships;
• Curious and able to understand unfamiliar technologies, markets and user groups quickly;
• Able to distinguish promising commercial opportunities from activities with limited market potential;
• Pragmatic and results‑oriented while maintaining a consultative approach towards clients;
• Able to communicate effectively with both commercial and technical colleagues.

What We Offer

• A senior role with significant influence over the commercial development of YAGHMA’s digital solutions;
• Direct involvement in developing new markets, client relationships, partnerships and commercial opportunities;
• The opportunity to work at the intersection of digital innovation, artificial intelligence, sustainability, responsible innovation and European research;
• A collaborative, international and intellectually stimulating working environment;
• Participation in European and international projects, meetings, conferences and industry events;
• Competitive salary based on experience and qualifications.

This is an on‑site position based at YAGHMA’s office in Delft, the Netherlands.