Senior Brand Experience Strategist

Infinum; Amsterdam; On-site; EUR 60,000 - 80,000; Full time

Job summary

A leading creative agency in Amsterdam seeks a Senior Brand Experience Strategist to shape brand and experience strategies across various sectors. The ideal candidate will have over 7 years of experience in branding and digital strategy, guiding teams through the intricacies of brand development and UX design. This full-time role emphasizes leadership in workshops and strategic collaboration with design and tech teams, aiming for measurable brand impact.

Qualifications

• 7+ years in branding and/or digital experience strategy in an agency.
• Strong understanding of brand and UX.
• Proven ability to link strategy to measurable KPIs.

Responsibilities

• Lead workshops, interviews, and research to uncover opportunities.
• Define brand positioning and messaging frameworks.
• Partner with design and tech leads to keep projects strategically sound.

Skills

Branding experience

Digital strategy

Analytical mindset

Exceptional communication

Customer journey development

Job description

Infinum Amsterdam, North Holland, Netherlands

Senior Brand Experience Strategist

Your Majesty — Part of Infinum seeks an experienced, curious, AI-enabled, and ambitious Senior Strategist to shape brand and experience strategies for clients across culture, lifestyle, tech, hospitality, finance, and health sectors.

At Your Majesty — Part of Infinum, strategy is where clarity meets courage. We transform business challenges into actionable plans that guide brand identities, digital products, and experiences. Our strategists turn research into insights, insights into priorities, and priorities into work that unifies client stakeholders and inspires design, technology, and production teams.

As part of Infinum, we combine world‑class creativity with deep engineering expertise, blurring the lines between brand and product. For us, strategy isn’t decks; it’s the bridge between ambition and reality, and a blueprint for work that delivers both inspiration and measurable impact.

Qualifications

• 7+ years in branding and/or digital experience strategy in an agency
• Strong understanding of brand and UX, ability to bridge business, design, and tech
• Ability to quickly adopt and master AI-enhanced workflows, guiding the journey from curiosity to clarity
• Analytical mindset with a clear, pragmatic approach to uncertainty
• Proven ability to link strategy to measurable KPIs and business outcomes
• Exceptional communication: clear, no‑bs, and persuasive
• Excellent English (native not required)

Does this describe you?

• Lead workshops, interviews, and research to uncover opportunities
• Define brand positioning and messaging frameworks
• Develop customer journeys, service blueprints, and experience maps
• Define vision and strategic principles that translate to creative concepts, product roadmaps, and KPIs
• Partner with design and tech leads to keep projects strategically sound
• Contribute to pitches and proposals with compelling narratives
• Research, write, publish, and share insights as educational content
• Mentor cross‑disciplinary peers in strategic thinking and champion the value of strategy within our growing global group

Diversity & Inclusion: Your Majesty — Part of Infinum fosters a diverse working environment and is an equal‑opportunity employer. We welcome applicants of all backgrounds, identities, and experiences. What matters most is your ability to bring clarity, courage, and craft to the role.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Design and Strategy/Planning

Industries

IT Services and IT Consulting