Senior Creative Strategist - Spatial Design

Spatial Design at FutureBrand (formerly UXUS); Amsterdam; Hybrid; EUR 65,000 - 85,000; Full time

Job summary

A leading spatial design firm in Amsterdam seeks a Senior Creative Strategist to lead strategic vision for spatial design projects. The role involves translating brand strategies into compelling environmental experiences, mentoring teams, and conducting research to inform design. Candidates should have expertise in developing spatial design strategies, exceptional communication skills, and experience working with international brands. The position offers a hybrid work model, three days per week in the Amsterdam office.

Qualifications

• Extensive experience in spatial design and brand experience.
• Proven strategic thinking and direction demonstrated in a portfolio.
• Knowledge of AI tools in spatial design and visualization.

Responsibilities

• Lead conceptual direction for spatial design projects.
• Develop strategic frameworks and design narratives.
• Mentor teammates and communicate strategic recommendations.

Skills

Spatial design strategies

Customer journey mapping

Brand strategy

Market research

Consumer psychology research

Creative direction

Presentation skills

Communication

Tools

Microsoft PowerPoint

Adobe Creative Suite

Job description

FutureBrand Amsterdam designs for a connected 21st century world that thirsts for the new.

FutureBrand re-imagines consumer experiences for the 21st century.

Senior Creative Strategist - Spatial Design

Hybrid role with 3 days in our Amsterdam office

FutureBrand Amsterdam designs for a connected 21st century world that thirsts for the new.

A world in which retail and hospitality are not just as places to shop, eat and sleep, but part of a new cultural landscape. Today the psychology of shareable moments drives everything: from design and architecture to service and customer journey.

This emotive customer take-away is just as important as the purchase. That's why our design team blends retail, hospitality and branding with a psychological and emotive approach to design.

We collaborate with the world's biggest brands across diverse industries to reimagine their vision into emotive experiences that redefine categories.

FutureBrand re-imagines consumer experiences for the 21st century.

Job Summary

You will lead strategic vision and conceptual direction for spatial design projects, translating brand strategies into compelling environmental experiences. Work with multidisciplinary teams to develop strategic frameworks, customer journey insights, and design narratives that inform spatial solutions across retail, hospitality, and workspace environments. Conduct in-depth research and cultural analysis to inform design strategies and ensure spatial solutions connect to overarching brand objectives and business goals. Develop strategic briefs, mood boards, strategic presentations, and design frameworks that guide the creative and execution phases. Mentor teammates, synthesize industry trends and behavioural insights, and communicate strategic recommendations both visually and verbally to ensure alignment with project goals and client vision.

Required Skills and Experience

Strategic Thinking & Research

• Expertise in developing spatial design strategies and customer journey mapping
• Strong background in brand strategy, or experience design strategy
• Experience conducting market research, consumer psychology research, and cultural analysis to inform spatial solutions
• Proven ability to translate business objectives into compelling spatial design strategies

Conceptual & Strategic Development

• Advanced skills in strategic ideation and creative direction for spatial environments
• Experience developing design frameworks, design systems, and strategic narratives for multi-touchpoint experiences
• Strong background in branding and environmental design across commercial sectors - hospitality/retail/workspace sectors a bonus
• Expertise in translating brand identity into spatial storytelling

Communication & Presentation

• Exceptional ability to articulate strategic thinking through compelling presentations, strategic decks, and visual narratives
• Proficiency in presentation tools: Microsoft PowerPoint, Keynote, and Adobe Creative Suite
• Expert in documentation such as strategic briefs, brand guidelines, and design frameworks
• Fluent in both visual and verbal communication of complex strategic concepts

Experience & Background

• Extensive and proven experience as a Strategist in spatial design and brand experience; either in an agency or brand side setting (experience in spatial design for retail or hospitality is a bonus)
• Portfolio demonstrating strategic thinking and strategic direction on spatial design projects (Nice to have: examples showing your own work, presenting creative concept ideas and strategic thinking—not just final team outputs)
• Experience working with international brands and multidisciplinary teams
• Knowledge of AI tools and emerging technologies in spatial design and visualization (Midjourney, Runway, or similar)
• Collaborative mindset with ability to lead and influence cross-functional teams
• Adaptable to different working styles and cultures in an international environment
• Strong problem-solving skills and ability to navigate complex creative challenges
• Passionate about the intersection of psychology, culture, and spatial design

PLEASE INCLUDE A LINK TO YOUR PORTFOLIO WITHIN THE APPLICATION IF YOU HAVE ONE