Senior AdTech Product Manager - Scalable Travel Ads

Booking Holdings, Inc.; Amsterdam; On-site; EUR 110,000 - 170,000; Full time

Job summary

Booking.com is seeking a Senior Product Manager for BKNG AdTech in Amsterdam to own the strategy, roadmap, and execution for integrated tools and workflows that accelerate BKNG Ads growth. You will drive privacy-safe targeting, data partnerships, and scalable operations across Engineering, AdOps, Commercial, Legal and external vendors.

The role demands 7+ years in ad tech/travel martech, 5+ years in product management, and a proven ability to align multiple stakeholders around a shared vision

Qualifications

• Minimum of 7 years of experience in ad tech, travel media, and martech.
• Minimum of 5 years of experience in a Product Management role, working with engineers, prioritizing business problems, and owning roadmaps for your team(s).
• Experience integrating vendors, platforms, and data systems in strict compliance and regulatory environments.
• Experience working with data activation, measurement, monetization, and privacy technologies in the advertising space.
• Product leader with experience owning complex AdTech/MarTech platforms and data-enabled integrations, comfortable navigating the combination of business goals, engineering realities, and day to day operations.
• Strong prioritizer, using qualitative and quantitative insights to drive strategy in ambiguous or high growth environments.
• Collaborative builder of trust and alignment with diverse stakeholders.
• Skilled translator of complex technical or business topics into clear, actionable requirements.
• Privacy-literate, with a solid grasp of consent, data governance, and regulatory requirements.

Responsibilities

• Own the vision, strategy, and roadmap for BKNG AdTech capabilities, prioritizing high-value opportunities that balance business goals, technical effort, and operational impact.
• Drive discovery by gathering insights from stakeholders and users to inform roadmap decisions.
• Define requirements and success metrics, making informed build-versus-buy decisions in partnership with Engineering.
• Manage cross-functional dependencies and risks across Product, Ads Data, AdOps, Commercial, Legal, and external vendors.
• Validate outcomes through experimentation, communicating progress and strategic learnings clearly to senior leadership.
• Lead AdTech product direction across affected crafts (Engineering, AdOps, Commercial, Legal etc), aligning teams around a shared strategy and clear priorities.
• Represent the AdTech strategy in BKNG Ads planning and prioritisation forums.
• Partner with Engineering to enable privacy-safe audience activation, targeting, and measurement.
• Establish product foundations that support future data partnerships and evolving regulatory requirements.
• Ensure data quality, consent, and privacy are integrated by design into all product decisions.
• Collaborate with specialists on optimization and modeling where they deliver meaningful value.
• Partner with AdOps to understand operational pain points and ensure the tools they use are fit for purpose, effective, and scalable. Work together to improve workflows, quality controls, and reporting and observability across campaign setup and delivery.
• Support consistent adoption of new tools and workflows through clear requirements, rollout plans, documentation, and feedback loops. Rationalize fragmented workflows and tools into coherent systems that drive business value at scale.
• Define how ad servers, data, and measurement systems work together to build impactful, scalable capabilities.
• Work with Commercial and other product teams to understand the capabilities required to support advertiser value and future propositions.
• Enable data and technology partnerships through strong product and technical foundations.
• Understand downstream billing, reconciliation, and financial dependencies, partnering with FinTech where billing integration or financial-system changes are required; billing integration is owned by the FinTech team.

Skills

Ad tech

Product management

Data activation

Privacy

Vendor integration

Cross-functional collaboration

Clear requirements

Regulatory awareness

Job description

Booking.com is seeking a Senior Product Manager for BKNG AdTech in Amsterdam to own the strategy, roadmap, and execution for integrated tools and workflows that accelerate BKNG Ads growth. You will drive privacy-safe targeting, data partnerships, and scalable operations across Engineering, AdOps, Commercial, Legal and external vendors.

The role demands 7+ years in ad tech/travel martech, 5+ years in product management, and a proven ability to align multiple stakeholders around a shared vision