Sales Representive Benelux

Umdasch Group; Velp; On-site; EUR 55,000 - 90,000; Full time

Job summary

AT-PAC, part of the Umdasch Group, is seeking a proactive Sales Representative Benelux to drive growth across Belgium, the Netherlands and Luxembourg. You will identify opportunities, build long-term relationships and represent our scaffolding solutions to construction and industrial customers.

The role requires frequent market presence, travel across the Benelux region, and a hands-on, entrepreneurial mindset to develop the regional sales strategy and pipeline.

Qualifications

• Minimum 5 years in B2B sales in scaffolding, construction or industrial services.
• Strong knowledge of scaffolding is highly desirable.
• Fluent in Dutch/Flemish, French and English.

Responsibilities

• Establish and develop AT-PAC’s presence across Belgium, the Netherlands and Luxembourg.
• Identify, qualify and pursue new business opportunities within the assigned territory.
• Build a strong sales pipeline and convert opportunities into sustainable revenue.
• Develop and maintain long-term relationships with new and existing customers.

Skills

B2B sales

Business development

Account management

Negotiation

CRM proficiency

Dutch/Flemish

French

English

Entrepreneurial mindset

Independent work

Tools

CRM software

Job description

Operating within the newly established umdasch Industrial Solutions division, AT-PAC is a global leader in scaffolding solutions. Specializing in the industrial market segment, AT-PAC focuses on serving all scaffold contractors and industrial service companies across a variety of sectors.

AT-PAC became fully integrated into the Umdasch Group in 2023, combining its 25 years of industrial scaffolding expertise with Doka’s 150-year legacy in formwork and shoring. This strategic move reinforced AT-PAC’s commitment to strengthening its global market position and delivering exceptional solutions to the industrial sector. Since then, AT-PAC has taken on the role of competence center for scaffolding within the Umdasch Group, ensuring a unified supply model and facilitating the seamless sharing of expertise and resources across divisions.

Looking ahead, AT-PAC will continue to drive innovation, focusing on the technical development of its scaffolding systems and digital solutions. As we expand our global footprint, we remain dedicated to delivering safety and efficiency through our scaffolding solutions and drive the success of industrial projects worldwide.

Job Description

As Sales Representative Benelux at AT-PAC, you will play a key role in establishing, developing and expanding our business across Belgium, the Netherlands and Luxembourg.

This is an exciting opportunity for an ambitious and entrepreneurial sales professional who enjoys building a market, identifying new opportunities and developing long-term customer relationships. You will act as the face of AT-PAC in the region, introducing our products and solutions to prospective customers while strengthening relationships with existing accounts.

The role requires a proactive and hands-on approach. You will spend significant time in the market, meeting customers, visiting construction and industrial sites, developing new leads and turning commercial opportunities into sustainable business. As the Benelux business continues to grow, you will also contribute to shaping our regional sales approach and market-development strategy.

Key Responsibilities

• Establish and develop AT-PAC’s presence across Belgium, the Netherlandsand Luxembourg.
• Identify, qualify and pursue new business opportunities within the assigned territory.
• Build a strong sales pipeline and convert opportunities into sustainable revenue.
• Develop and maintain long-term relationships with new and existing customers.
• Understand customer requirements and recommend suitable AT-PAC products and solutions.
• Manage the complete sales cycle, from prospecting and presenting through negotiation and closing.
• Prepare sales plans, presentations, proposals and commercial offers.
• Collaborate with internal teams to ensure a professional and reliable customer experience.
• Monitor market developments, competitor activity and industry trends.
• Maintain accurate customer and opportunity information and provide regular sales forecasts and pipeline updates.
• Represent AT-PAC at customer meetings, site visits, exhibitions and industry events.

Qualifications

• At least five years of experience in B2B sales, business development or account managementin scaffolding, construction, industrial services, equipment rental or a related technical environment.
• Strong knowledge of scaffolding and system scaffolding is highly desirable.
• Strong professional proficiency in Dutch/Flemish, French, and English.
• Proven experience in developing new business and building a customer base.
• Excellent relationship-building, communication and negotiation skills.
• Proactive, self-driven and comfortable working independently.
• Entrepreneurial mindset with the motivation to establish and grow a developing market.
• Confidence in using CRM systems and other digital business tools.

Additional Information

• Valid driving license and willingness to travel frequently throughout the Benelux region.
• Flexibility to attend customer meetings, construction sites and industry events as required.