Sales manager exhibitions (Agrifood)

Jaarbeurs; Utrecht; Hybrid; EUR 40,000 - 45,000; Full time

Benefits offered by this job

8% holiday allowance

Pension scheme

Performance bonus scheme

Commission scheme (up to 2.5x monthly)

Laptop and smartphone budget

Job summary

Jaarbeurs in Utrecht is seeking an experienced sales professional to attract new clients and deepen relationships in the livestock and protein sectors. You will work in a fast-paced, international environment, connecting clients with smart creative solutions across physical and digital channels.

You should have 2+ years in a commercial role, with lead generation and consultative selling experience, and excellent English communication.

Qualifications

• At least 2 years of experience in a commercial environment.
• Experience with lead generation and consultative selling.
• Excellent communication skills in English, both written and spoken.

Responsibilities

• Attract new clients and grow relationships with existing ones in livestock and protein sectors.
• Monitor market trends and connect clients with target audiences through creative solutions (physical, digital, or mixed).
• Spot high-value commercial opportunities and translate ideas into results.
• Work with clients and partners in Utrecht office and out in the field.

Skills

Lead generation

Consultative selling

Commercial mindset

English communication

Education

Medior to high professional education

Job description

Come work in our international team and be part of the growth of the VIV trade shows worldwide!

What you will do

You will work from our Utrecht office, in a fast-paced, international environment. Your main goal is to attract new clients and grow strong relationships with existing ones in the livestock and protein sector.

You stay on top of the market trends in the international livestock and protein sector and help our clients connect with their target audience through smart creative solutions (whether physical, digital, or a mix of both). You will work closely with clients and partners, both in the office and out in the field.

You are able to spot high value commercial opportunities, enjoy building long-term relationships, and know how to turn ideas into results. You are proactive, a confident business partner for our clients and ready to make an impact.

About VIV

VIV is the flagship brand of VNU Europe Exhibitions (the international branch of Royal Jaarbeurs) and caters to the international agrifood sector. The brand is an absolute leader internationally in the field of livestock farming and protein production across species.

Our international trade shows include VIV Europe, VIV Asia, VIV MEA, VIV Africa, and the national editions like VIV Select China, VIV Select Türkiye and the recently launched VIV Select India. You can find a full overview of the portfolio on the website .

The VNU team in Utrecht consists of 15 colleagues, and is an international, multicultural, and dynamic team. You will also work closely with the team at the VNU office in Bangkok.

What you bring

A medior to high professional education level of thinking and working

At least 2 years of experience in a commercial environment and experience with lead generation and consultative selling

A natural talent for customer focus, taking initiative, persuasiveness, result-driven thinking and with a strong commercial drive

Excellent communication skills in English, both written and spoken

Willingness to travel occasionally

You live in the Netherlands and are able to come to the Utrecht office 3-4 days a week

Experience in exhibition sales or knowledge of international agribusiness / nutrition is a plus, but not a requirement

What we offer

At Jaarbeurs you will have the space to do your work with joy and fulfillment and to continue growing as a professional. Our culture is open and informal and collaboration and innovation are key. It is our ambition to become Europe’s most sustainable event organisor by 2030. So we invite you to join us in making real impact.

A monthly salary between €3,566 and €4,076 based on a 40-hour work week, depending on your experience

8% holiday allowance, a pension scheme, and participation in a collective company bonus scheme (up to 5%)

Participation in the commission scheme (1 monthly salary at OTE and up to 2.5 monthly salaries)

A laptop and smartphone (up to €850 budget)

And this is just the beginning. Check out all our benefits here !

For over 105 years, Royal Dutch Jaarbeurs has been creating meaningful connections. In the heart of Utrecht, we connect people, markets and ideas, both physically and digitally. With over 350 colleagues, we are building towards our ambition: Royal Dutch Jaarbeurs organises and facilitates live events that create valuable connections in a digital world, inspire and empower people, and enable a lasting impact. Would you like to know more about working at Jaarbeurs? Then take a look at our About Us page.

You want this?

Please note that for this position it is required that you already work and live in the Netherlands. We will not provide a sponsorship.

An assessment (TMA) and reference check are part of the selection process for this position.

32 - 40 hours per week