Sales Coach — Freelance · Germany (Düsseldorf)

Culture Live; Amsterdam; Hybrid; EUR 35,000 - 60,000; Full time

Job summary

Culturelive in Amsterdam is seeking a Sales Coach to help client teams perform better across the B2B sales cycle. You will coach reps and managers, run workshops, and embed repeatable prospecting routines.

You will work with Dutch-speaking clients and collaborate with a French-speaking team, supporting the Benelux expansion. The role is freelance and part-time by design, with growth potential as the program scales.

Qualifications

• Proven track record coaching B2B sales teams in a SaaS or tech environment.
• Ability to coach across prospecting, discovery, negotiation and closing.
• Strong client focus with high standards and human-centric approach.

Responsibilities

• Coach sales reps and managers across the full B2B sales cycle.
• Lead performance rituals: pipeline reviews, call sessions, workshops.
• Support managers through change: posture, feedback, KPI tracking.
• Structure and maintain sales playbooks, messaging and sequences.
• Deliver regular adoption and performance reporting to clients.

Skills

B2B sales coaching

SaaS/tech experience

Dutch fluency

English fluency

Client-focused

Job description

As a Sales Coach, you are at the heart of Culturelive’s mission: helping our clients perform better.

Better manage their sales teams. Better prospect. Better sell.

We are expanding into the BENELUX market and are looking for our first Sales Coach based in Amsterdam — someone who combines deep B2B sales expertise with the ability to operate in both Dutch and English-speaking environments.

Your main responsibilities

• Coach sales reps and managers across the full B2B sales cycle (prospecting, discovery, follow-up, closing, account management).

• Run performance rituals (pipeline reviews, call sessions, workshops) and embed sustainable prospecting routines over time.

• Support managers through change: posture, feedback, team management, KPI tracking.

• Structure and maintain our clients’ sales frameworks (messaging, playbooks, sequences, scripts) in alignment with our platform.

• Deliver clear, regular reporting to clients — focused on adoption, engagement, and performance.

Internally, you will also contribute to

• Formalising and improving our own sales and coaching methodology to make it actionable and scalable.

• Sharing your expertise with the team (co-development, mission debriefs, internal content).

Requirements

Solid B2B sales experience, including time in SaaS or a tech environment, on non-purely transactional sales cycles.You have already managed, coached, or supported salespeople (in-house or in a consultancy) — and you genuinely enjoy it.You are passionate about B2B sales: you care as much about skills as you do about processes and structure.You have a strong client focus, deliver with care, and know how to hold high standards without losing the human connection.You are comfortable challenging, redirecting, and encouraging — always with concrete examples and clear action plans.Fluency in both Dutch and English is required — you will work with dutch-speaking clients and collaborate with a French-speaking team.

Nice to have

• Familiarity with sales methodologies such as MEDDIC, SPIN, Sandler, Challenger, etc.
• Experience on sales transformation / sales performance projects in the Benelux market.
• French is a plus.

Location: Amsterdam, Netherlands

Start date: October 2026

Schedule: 2.5 days/week to start, with the opportunity to grow as the role develops

Contract: freelance