Sales And Marketing Specialist

Legero International Group; Vlaardingen; Sur place; EUR 42 000 - 56 000; Plein temps

Résumé du poste

Legero International Group is seeking a Marketing Specialist to strengthen its market presence from Vlaardingen. The role focuses on B2B marketing, content creation, and coordinating campaigns to support commercial growth.

You will work closely with sales and operations to translate services into clear messaging. Responsibilities include developing content, supporting digital and offline campaigns, preparing promotional materials, and monitoring industry trends to sharpen Legero’s position in

Qualifications

• Bachelor’s or equivalent in Marketing, Communications, Business, Logistics or related field.
• Experience in B2B marketing, preferably in logistics or international services.
• Ability to create and coordinate campaigns, content, presentations and promotional materials.
• Knowledge of digital marketing and social channels (LinkedIn, etc.).
• Collaborates with sales and operations to support lead generation and growth.
• Strong organizational and analytical skills; proficient with standard office and CRM tools.

Responsabilités

• Develop and execute targeted marketing initiatives across relevant channels.
• Create engaging content and promotional materials for campaigns.
• Monitor market trends and industry developments to strengthen Legero’s positioning.
• Support lead generation, customer engagement, and events participation.
• Collaborate with commercial and operations teams to translate services into clear messages.

Connaissances

B2B marketing

Content creation

Digital marketing

Campaign management

LinkedIn marketing

Lead generation

Cross-functional collaboration

English proficiency

Dutch language advantage

Formation

Bachelor’s in Marketing/Communications/Business

Vocational marketing studies

Outils

CRM systems

Marketing automation tools

Description du poste

Company Description

Legero International Group has over 38 years of experience providing tailor-made global logistics solutions for the marine spare parts and offshore industries. The company offers end-to-end services including worldwide ship spares onboard delivery, air and ocean freight forwarding, customs and insurance brokerage, and specialized project logistics.

Legero operates its own trucks, barges, warehouse facilities, and fully licensed customs warehouse, enabling efficient handling of bonded and community goods. With around-the-clock service, fixed rates, and direct airline negotiation as an IATA member, Legero focuses on providing cost-effective, reliable, and creative logistics solutions to its partners worldwide.

Role Description

The Marketing Specialist is a full-time, on-site role based in Vlaardingen. The primary focus of this position is to strengthen Legero International Group's market presence, increase brand visibility, and support the company’s commercial growth through effective B2B marketing activities.

The Marketing Specialist will be responsible for developing and executing targeted marketing initiatives across relevant channels, creating engaging content, and communicating Legero's logistics solutions to existing and potential customers.

Daily responsibilities include managing and improving marketing content, supporting digital and offline campaigns, preparing presentations and promotional materials, monitoring market and industry trends, and identifying opportunities to strengthen Legero’s positioning within the marine, offshore, and logistics sectors.

The specialist will work closely with the commercial and operational teams to understand customer needs, translate Legero’s services and capabilities into clear marketing messages, and support customer engagement and lead-generation activities. The role may also involve participation in industry events, exhibitions, customer visits, and other business development activities.

Qualifications

• Strong marketing and communication skills, with the ability to communicate complex services in a clear, professional, and engaging way.
• Experience or demonstrated interest in B2B marketing, preferably within logistics, shipping, marine, offshore, or another international service-oriented industry.
• Ability to develop and coordinate marketing campaigns, content, presentations, promotional materials, and digital communication.
• Understanding of digital marketing and social media, particularly LinkedIn and other relevant B2B communication channels.
• Commercial awareness and the ability to work closely with sales and operational teams to support lead generation, customer engagement, and business growth.
• Strong organizational and analytical skills, with the ability to manage multiple marketing activities and priorities simultaneously.
• Proficiency in common office, CRM, and marketing tools.
• Good command of English, both written and spoken, is required, as the role involves communication with international customers and partners.
• Knowledge of Dutch is considered a strong advantage and will be particularly valued.
• Ability to work full-time and on-site in Vlaardingen and collaborate effectively within an international and operationally driven environment.
• Relevant vocational or bachelor-level education in Marketing, Communications, Business, Logistics, International Business, or a related field is preferred.