Revenue Management Analyst

The HEINEKEN Company; Leiden; On-site; EUR 60,000 - 90,000; Full time

Job summary

Heineken in Leiden is seeking a Revenue Management Analyst in the Retail department to help shape the growth of our brands in the Dutch market. You will use data-driven insights to influence pricing, promotions, trade terms and mix development, collaborating with sales, marketing, finance and supply chain.

The role combines analytical rigor with practical business impact, transforming data into actionable recommendations and supporting cross-functional teams to drive profitable growth across

Qualifications

• 4+ years in CPG or consulting roles.
• Strong data-driven decision making.
• Fluent in English and Dutch.
• Experience in commercial functions interacting with sales.
• Able to present insights clearly.

Responsibilities

• Transform data into opportunities shaping Revenue Management & Growth (RMG) strategies.
• Support design and execution of RMG initiatives aligned with commercial priorities.
• Identify opportunities with finance, category management, sales and marketing.
• Provide insights through dashboards and train teams to use data in decision making.

Skills

Revenue management

Data analytics

Communication

Problem solving

Cross-functional collaboration

English fluency

Dutch fluency

Presentation skills

Teamwork

4+ years CPG/consulting

Tools

Python

SQL

Power BI

Job description

As Revenue Management Analyst in the Retail department at Heineken you will have the unique opportunity to directly helpshaping the growth of our iconic brands in the Dutch market.

In this role, you’ll support in making decisions around pricing, promotions, trade terms and channel/MIX development; decisions that have a direct impact on the company’s performance. It's an exciting role that puts you at the intersection of data-driven insights, allowing you to innovate and come up with fresh solutions for driving profitable growth.

The work is dynamic and fast-paced, as you’ll be constantly evaluating market trends, consumer preferences, and competitor activities. This keeps things interesting and ensures you’re always on the lookout for new opportunities. Plus, you’ll collaborate closely with cross-functional teams, including sales, marketing, finance, and supply chain, giving you a well-rounded view of the business and fostering continuous learning and growth.

You’ll be part of a team that thrives on finding creative ways to unlock new growth avenues, whether through new pricing models, packaging innovations, or mix initiatives. It’s a perfect combination of creativity and strategy with the capability to drive concrete impact.

What you'll do

As Revenue ManagementAnalyst at HEINEKEN, you’ll play a key role in driving commercial success through insights and analytics.

• Transformdata into powerful opportunities. You’ll work closely with cross-functional teams to shape holistic Revenue Management & Growth (RMG) strategies, fueling sustainable and profitable growth.
• Support the design and execution of RMG strategies that align with the OpCo's commercial priorities. This means using analytics to uncover value growth opportunities, preparing commercial scenarios, and ensuring clear execution guidelines across sales and marketing.
• Coordinating the charge in identifying RMG opportunities, working hand-in-hand with finance, category management, sales, and marketing teams. You’ll analyze pricing, promotions, mix, and trade opportunities. You’ll regularly assess brand, customer, and channel performance to pinpoint key levers for growth.
• Support other functions by integrating RMG insights into decision‑making. Whether it’s running training programs, providing insights through performance dashboards, or equipping sales teams with data-driven arguments, your expertise will empower teams across the organization.

In short, this role is all about translating analytics into action, unlocking new opportunities, optimizing strategies, and making a real impact on HEINEKEN’s commercial growth.

What we’re looking for

To excel in this role, you should have a strong background in data-driven decision-making. An econometric/analytical background is preferred, as well as at least 4 years of experience in the consumer packaged goods (CPG) industry or consulting. Having worked in commercial functions directly interacting with sales, will be a significant advantage.

Key skills required for success in this position include:

• Good understanding of revenue management, including brand portfolio pricing, promo and trade terms.
• Expertise in data analytics to drive insights and inform commercial decisions.
• Ability to make the complex simple and present effectively analysis and recommendations.
• Problemsolving skills to navigate challenges and deliver results.Strong communication and influencing abilities to work cross-functionally.
• Minimum 4 years of relevant experience.
• Fluent in English and Dutch.
• (Knowledge of Python, SQL and Power BI is considered a plus)

We embrace learning and growth and we anticipate there is scope to develop in this role. You’re also likely to bring experiences to this role that are not listed above; as long as you have a thirst for learning and development, not every box needs to be ticked when it comes to skillset.