Regional Lead, EU

OSL

Netherlands

On-site

EUR 60,000 - 80,000

Full time

14 days+

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Job summary

A leading digital asset platform is seeking a mid-senior level professional in Amsterdam to oversee growth and business development. The role involves developing strategies to drive user acquisition and retention across Europe. Ideal candidates will have over 5 years of experience in fintech or digital financial services, strong analytical skills, and fluency in English, with knowledge of German, French, or Dutch as a plus. The position is full-time and offers high engagement with local markets.

Qualifications

5+ years of experience in growth, marketing, or business development in fintech or regulated financial services.
Strong understanding of European digital ecosystem, SEO/SEM, and community-driven growth.
Experience with data-driven growth management, A/B testing, and funnel optimization.

Responsibilities

Develop and execute a regional growth strategy for the Netherlands and other countries.
Lead the user lifecycle from acquisition to retention.
Collaborate closely with various teams to improve efficiency and user lifetime value.

Skills

Growth strategy development

Data-driven decision making

Community-driven growth

Digital marketing expertise

Fluent in English

Proficiency in German or French or Dutch

Job description

OSL Digital Securities

As a subsidiary of the publicly listed OSL Group (HKEX: 863.HK), OSL Digital Securities is Hong Kong’s first and most established SFC‑licensed and insured digital asset platform. Operating since 2018, it provides institutional‑grade digital asset services to corporations, financial institutions, professionals and retail investors.

OSL Hong Kong delivers services across five core domains: OTC brokerage, omnibus broker solutions, custody, wealth management, and retail services. The OTC brokerage services provide 24/7 high‑liquidity crypto trading with fiat on/off‑ramp services. Custody solutions feature client‑asset segregated wallet management backed by US$1 billion insurance coverage. The wealth management suite offers crypto investments to traditional investors, including tokenised treasuries, RWAs, structured crypto products and quant investment strategies. Retail services bring institution‑grade security and crypto access to professional and retail investors.

OSL Group adheres to the core concept: Open, Secure and Licensed, empowering the next generation of global financial infrastructure. In addition to Hong Kong, OSL Group expands operations under full regulatory compliance in Japan, Australia, Europe and beyond.

About the Role

You will oversee both Growth and Business Development teams, leading initiatives that drive acquisition, activation and retention of users while building brand trust and presence across the region.

To excel in this role you have a proven track record in driving measurable growth for fintech or Web3 businesses in Europe, are hands‑on with data and execution, and communicate with clarity and conviction.

Key Responsibilities

Develop and execute a regional growth strategy for Germany, the Netherlands and France, covering paid acquisition, community, affiliates, partnerships and referral programmes
Lead the user lifecycle from acquisition to retention, ensuring sustainable growth and profitability
Oversee local business development efforts – identifying, securing and managing partnerships to accelerate adoption
Localise and adapt marketing and growth tactics to fit local user behaviours, regulatory environments and competitive dynamics
Collaborate closely with Product, Marketing, Compliance and Data teams to improve funnel efficiency and user lifetime value (LTV)
Track KPIs, analyse ROI and provide actionable insights to leadership

Requirements

5+ years of experience in growth, marketing or business development within fintech, crypto or other regulated digital financial services
Strong understanding of the European digital ecosystem – including SEO/SEM, affiliates, KOLs and community‑driven growth
Proven experience with data‑driven growth management (A/B testing, funnel optimisation, conversion tracking)
Fluent in English; proficiency in German, French or Dutch is a strong plus
Results‑oriented, analytical and direct in communication
Deep passion for building and scaling trusted financial or Web3 products

Nice to Have

Proven record of scaling fintech or crypto products in Europe
Familiarity with GDPR, compliant marketing practices and regional regulatory nuances
Experience managing distributed teams across multiple European markets

Our Commitment to Diversity & Inclusion

OSL is proud to be an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds, identities and experiences. Everyone deserves an equal chance to contribute and grow here – regardless of race, gender identity, sexual orientation, religion, national origin, age, disability or veteran status.

Seniority level