[Vacancy] UM has a position for Digital Project Lead

Marketing Report (een B2B nieuwsplatform voor marketeers); Amsterdam; Hybrid; EUR 60,000 - 85,000; Full time

Benefits offered by this job

27 days off per year

Hybrid work options

Growth & onboarding support

Inspiring international environment

Healthy catering in the office

Referral bonus

Group sports activities

Social events

Lease bicycle plan

Job summary

IPG Mediabrands in Amsterdam is seeking a Digital Project Lead to coordinate digital performance projects from brief to delivery. You will manage planning, coordinate across disciplines, and act as a key partner to maximize results for clients.

The role involves collaboration with experienced international colleagues in a hybrid work setup, with opportunities for growth and a strong emphasis on data-driven decision making.

Qualifications

• Dashboarding, Asana, GA4 basics for analytics.
• Microsoft Excel and PowerPoint proficiency.

Responsibilities

• Ownership of Project Management and Planning.
• Coordinating digital performance projects and campaigns, translating client briefs into actionable plans.
• Acting as sparring partner to maximise campaign results and as primary contact for specialists.
• Collaborating with digital craft teams and bridging client inquiries with team expertise.
• Gathering and analyzing data to provide performance insights for campaigns.
• Incorporating digital performance input into mediaplan templates.
• Challenging specialists with market knowledge and insights.

Skills

Dashboarding

Asana

GA4 basics

Excel

PowerPoint

Job description

UM is directly looking for:

Digital Project Lead - Amsterdam

At UM, we have a team of highly talented individuals who passionately, curiously, and responsibly deliver the best solutions for our clients. Our team combines top media professionals with talented people from the worlds of advertising, design, and content. Our collective curiosity drives us to continuously innovate and improve, ultimately leading to better results for our clients.

Position Summary

The Digital Project Lead acts as the spider in the web, playing a central role in successfully managing and coordinating digital performance projects and campaigns from start to finish. The DPL oversees digital performance planning, project- and stakeholder management.

Key Responsibilities

• Basic knowledge of all crafts, enabling the DPL to challenge specialists (challenger role).
• General understanding of all Search, SEA, SEO, eCom, CRO, and Data, knowing when to deploy each.
• Understanding of KPI Framework and translating it into a measurement plan (metrics).
• Proficient in analytics.
• Knowledge of Project Management in Asana.
• Ability to tactically translate Strategy
• A strong knowledge of Dutch is a plus

Desired Skills & Experience

• Dashboarding, Asana, Inside & basics GA4
• Microsoft Excel and PPT

Responsibility & Tasks

• Ownership of Project Management and Planning.
• Coordinating digital performance projects and campaigns, following the translation of client briefings from the Performance Lead.
• Acting as a sparring partner for the Performance Lead to maximize results from the briefing, while also being the primary point of contact for specialists.
• Collaborating with specialists from various digital craft teams and serving as a bridge between client inquiries and the team's expertise.
• Gathering and analyzing data to provide insights into the performance of digital performance campaigns to the Performance Lead.
• Incorporating digital performance input into templates (mediaplan).
• Taking on a challenger role towards specialists and challenging the Performance Lead with market knowledge and insights from the specialist team.

Attitude & Behavior

The Digital Project is proactive, a challenger, a gatekeeper, manages expectations, provides feedback, encourages others to learn, delegates, invests in internal relationship management & motivates others

As part of the joining UM, you’ll enjoy a range of benefits, such as:

• 27 days off per year, including 26 vacation days and 1 “Celebrate You” day (based on a 40-hour workweek)
• Hybrid and flexible workingoptions to support a healthy work-life balance- and even work from abroad for up to14 days per year
• Comprehensive growth support, smooth onboarding with a 100-day plan and personal buddy, plus ongoing development through a strong Learning & Development team
• An inspiring environmentwhere you’ll work with leading A-brands, collaborate with experienced international colleagues, and have the freedom and trust to take initiative and shape your role
• Healthy catering in the office, free lunch twice a week, plus a variety of healthy snacks always available
• Referral Bonus- bring someone you know to MediaBrands and enjoy a generous referral reward in return.
• A variety of group sports activities, from marathons and cycling events to walking races and internal company tournaments.
• Fun social events, including a Summer and End of Year party, pub quizzes, team outings, and themed events like Diversity Day celebration and Partners Festival
• Lease bicycle plan and travel reimbursementto support your commute and sustainable mobility

About Mediabrands

IPG Mediabrands is the global media holding company that encompasses all media agencies of the Interpublic Group (NYSE: IPG). The company employs over 13,000 marketing experts worldwide across more than 130 countries, prioritizing diversity and inclusivity. We advise our clients on how to use media and content in the best possible way to help them achieve their marketing and communication objectives.

In the Netherlands, these include full-service media and consultancy agencies Initiative and UM, the digital performance, data, and tech agency KINESSO which also includes Buying and Planning, and the full-service social and content marketing agency YUNE. Specialized labels in the Netherlands are Orion (trading & capital), and Rapport (OOH specialists). Our offices are located in Amsterdam and Groningen.

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

IPG Mediabrands has 'CHALLENGE' in its DNA. We are a company of Challengers. We are not the largest, but we are there for brands and marketers who want to be surprised, challenged, and stimulated so they don't stand still. Additionally, the IPG Mediabrands labels have 'TOGETHER' in their DNA. We are one collective, we form one house and believe that together we are bigger and stronger and have more knowledge. We are the 'House of Challengers!

www.houseofchallengers.nl

www.um.nl