[Vacancy] Boomerang (part of Publicis Groupe) has a position for Programmatic Consultant

Marketing Report (een B2B nieuwsplatform voor marketeers); Amsterdam; Vor Ort; EUR 55.000 - 75.000; Vollzeit

Benefits dieser Stelle

Discounts on ClassPass

Dog-friendly office

Thirsty Thursdays and Friday drinks

Work from anywhere for 6 weeks a year

Zusammenfassung

Boomerang (part of Publicis Groupe) is seeking a (Senior) Programmatic Consultant in Amsterdam to drive campaign implementation and optimization. You will work with the Programmatic Lead and colleagues to ensure campaigns meet client objectives and contribute to growth.

Responsibilities include media planning, testing and learning, campaign setup and optimization, data analysis across DSPs (DV360, The Trade Desk, Amazon DSP), and building strong client relationships.

Qualifikationen

• Minimum 3 years of experience at an ad agency or in programmatic demand/supply.
• Thorough understanding of the digital advertising ecosystem and the European media market.
• Advise clients on programmatic campaigns and understand cross-channel marketing.
• Strong attention to quality and detail; accurate work.
• Able to use technology to solve client challenges and improve processes.
• Strong analytical skills and ability to translate data into insights.
• Confident communication and ability to present benefits of Publicis Groupe solutions.

Aufgaben

• Smart media planning aligned with client KPIs and joint business cases.
• Test & Learn roadmaps with clear hypotheses and measurement plans.
• Set up and manage campaigns; pursue automation and efficiency.
• Analyze campaign performance across DSPs and translate results into insights.
• Maintain close contact with internal teams and clients to build relationships.

Kenntnisse

Programmatic advertising

DSPs & Ad Tech

Data analysis

Client communication

Campaign optimization

Automation

Tools

Google Display & Video 360

The Trade Desk

Amazon DSP

Jobbeschreibung

Boomerang (part of Publicis Groupe)is directly looking for:

Programmatic Consultant - Amsterdam

Company description

At Publicis Groupe, we work around the needs and desires of our clients. We operate as one organization and under one P&L, integrating our specialties. This allows us to fulfill our clients' needs in creativity, media, technology, data, and production. We collaborate in multidisciplinary teams, giving our clients access to all our talents, expertise, and tools, both locally and internationally. This enables us to deliver integrated creative marketing and technology solutions where quality, speed, and cost are prioritized for our clients.

Overview

As a (Senior)Programmatic Consultant, you play a key role within our programmatic team. You are responsible for the implementation and optimization of campaigns and work closely with the Programmatic Lead and your colleagues. Together, you ensure strong campaigns that meet client objectives and contribute to growth.

Responsibilities

• Smart media planning: Develop media plans that align seamlessly with client KPIs and contribute to optimal commercial results for Publicis Media. You will also develop innovative strategies that serve as the foundation for joint business cases with our clients.
• Test & Learn: Set up test-and-learn roadmaps with clear hypotheses and measurement plans. You actively encourage a culture of experimentation with new solutions in the market.
• Operational excellence: Set up, manage, and monitor campaigns while continuously looking for ways to work smarter and more efficiently, including through automation.
• Analysis & reporting: Analyze campaign performance through DSPs such as Google Display & Video 360, The Trade Desk, and Amazon DSP, and translate results into insights and learnings for future campaigns.
• Building relationships: Maintain close contact with internal teams and clients, and build strong and reliable relationships.

Qualifications

• You have at least3 years of experienceat a marketing agency or on theprogrammatic demand or supply side.
• You have a thorough understanding of thedigital advertising ecosystem(Ad Servers, DSPs, SSPs) and theEuropean media market.
• You advise clients on programmatic campaigns and understand the value ofcross-channel marketing.
• You work accurately and have a strong eye forquality and detail.
• You use technology to solve client challenges effectively and improve processes.
• You have stronganalytical skillsand can translate data into clear, actionable insights.
• You communicate and present confidently and are able to clearly articulate the benefits of solutions offered byPublicis Groupe.

Additional information

• A team that fully utilizes your skills and talents, and where you can learn a lot from experienced teammates;
• A broad role with plenty of learning and growth opportunities;
• Various training and development options;
• A competitive salary with excellent secondary benefits;
• A super friendly office where you can bring your dog, featuring a beautiful terrace and our own bar on the 6th floor;
• Tasty lunches and drinks (Thirsty Thursdays and Friday drinks!);
• TheWork Your World Program: the chance to work from anywhere in the world for 6 weeks a year;
• Discounts on ClassPass, a bike plan, and a clothing repair service;
• A work environment where everyone feels heard, valued, and respected.

www.boomerangagency.com
www.publicisgroupe.nl