Programmatic Consultant Global

Publicis Groupe NL; Amsterdam; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Dog-friendly office

Terrace and bar on the 6th floor

Work Your World Program

Tasty lunches and drinks

Job summary

Publicis Groupe NL is seeking a Programmatic Consultant Global to drive the implementation and optimization of campaigns. You will collaborate with the Programmatic Lead and teammates to ensure campaigns meet client objectives and support growth.

You will work on smart media planning, run test-and-learn roadmaps, and ensure operational excellence through automation and data-driven insights. Strong client communication and analytical skills are essential.

Qualifications

• At least 3 years of experience at a marketing agency or on the programmatic demand or supply side.
• Thorough understanding of the digital advertising ecosystem (Ad Servers, DSPs, SSPs) and the European media market.
• Advises clients on programmatic campaigns and understands the value of cross-channel marketing.
• Works accurately with a strong eye for quality and detail.
• Uses technology to solve client challenges effectively and improve processes.
• Has strong analytical skills and can translate data into clear, actionable insights.
• Communicates and presents confidently and is able to clearly articulate the benefits of solutions offered by Publicis Groupe.

Responsibilities

• Smart media planning: Develop media plans that align with client KPIs and contribute to results for Publicis Media.
• Test & Learn: Set up roadmaps with hypotheses and measurement plans and encourage experimentation with new solutions.
• Operational excellence: Set up, manage, and monitor campaigns, seeking efficiency and automation.
• Analysis & reporting: Analyze campaign performance across DSPs and translate results into insights for future campaigns.
• Building relationships: Maintain close contact with internal teams and clients to build strong relationships.

Skills

Programmatic advertising

Analytical skills

Campaign optimization

Cross-channel marketing

Client communication

Tools

Google Display & Video 360

The Trade Desk

Amazon DSP

Job description

Who Are We?

At Publicis Groupe, we work around the needs and desires of our clients. We operate as one organization and under one P&L, integrating our specialties. This allows us to fulfill our clients' needs in creativity, media, technology, data, and production. We collaborate in multidisciplinary teams, giving our clients access to all our talents, expertise, and tools, both locally and internationally. This enables us to deliver integrated creative marketing and technology solutions where quality, speed, and cost are prioritized for our clients.

Company Description

At Publicis Groupe, we work around the needs and desires of our clients. We operate as one organization and under one P&L, integrating our specialties. This allows us to fulfill our clients' needs in creativity, media, technology, data, and production. We collaborate in multidisciplinary teams, giving our clients access to all our talents, expertise, and tools, both locally and internationally. This enables us to deliver integrated creative marketing and technology solutions where quality, speed, and cost are prioritized for our clients.

Who Are We?

At Publicis Groupe, we work around the needs and desires of our clients. We operate as one organization and under one P&L, integrating our specialties. This allows us to fulfill our clients' needs in creativity, media, technology, data, and production. We collaborate in multidisciplinary teams, giving our clients access to all our talents, expertise, and tools, both locally and internationally. This enables us to deliver integrated creative marketing and technology solutions where quality, speed, and cost are prioritized for our clients.

Overview

As a Programmatic Consultant Global, you play a key role within our programmatic team. You are responsible for the implementation and optimization of campaigns and work closely with the Programmatic Lead and your colleagues. Together, you ensure strong campaigns that meet client objectives and contribute to growth.

Responsibilities

What will you do:

• Smart media planning: Develop media plans that align seamlessly with client KPIs and contribute to optimal commercial results for Publicis Media. You will also develop innovative strategies that serve as the foundation for joint business cases with our clients.
• Test & Learn: Set up test-and-learn roadmaps with clear hypotheses and measurement plans. You actively encourage a culture of experimentation with new solutions in the market.
• Operational excellence: Set up, manage, and monitor campaigns while continuously looking for ways to work smarter and more efficiently, including through automation.
• Analysis & reporting: Analyze campaign performance through DSPs such as Google Display & Video 360, The Trade Desk, and Amazon DSP, and translate results into insights and learnings for future campaigns.
• Building relationships: Maintain close contact with internal teams and clients, and build strong and reliable relationships.

Qualifications

Who are you?

• You have at least 3 years of experience at a marketing agency or on the programmatic demand or supply side.
• You have a thorough understanding of the digital advertising ecosystem (Ad Servers, DSPs, SSPs) and the European media market.
• You advise clients on programmatic campaigns and understand the value of cross-channel marketing.
• You work accurately and have a strong eye for quality and detail.
• You use technology to solve client challenges effectively and improve processes.
• You have strong analytical skills and can translate data into clear, actionable insights.
• You communicate and present confidently and are able to clearly articulate the benefits of solutions offered by Publicis Groupe.

Additional Information

What Can You Expect from Us?

• A team that fully utilizes your skills and talents, and where you can learn a lot from experienced teammates;
• A broad role with plenty of learning and growth opportunities;
• Various training and development options;
• A competitive salary with excellent secondary benefits;
• A super friendly office where you can bring your dog, featuring a beautiful terrace and our own bar on the 6th floor;
• Tasty lunches and drinks (Thirsty Thursdays and Friday drinks!);
• The Work Your World Program: the chance to work from anywhere in the world for 6 weeks a year;
• Discounts on ClassPass, a bike plan, and a clothing repair service;
• A work environment where everyone feels heard, valued, and respected.