Productmanager App & Web

CowManager BV; Utrecht; On-site; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Variable year-end bonus

Pension plan (2/3 paid by CowManager,

Job summary

CowManager BV is seeking a Product Manager for App & Web to advance our digital platform used by dairy farmers worldwide. You will translate user needs into actions, guiding discovery, validation, and delivery across cross-functional teams on our headquarters-based site in Harmelen.

You will collaborate with customers and colleagues to balance user impact with business goals, ensuring that priorities deliver true value and measurable improvements in our apps and web experiences.

Qualifications

• Bachelor's or Master's degree (or equivalent) required.
• Experience as Product Manager, Product Owner, or Product Designer in a digital environment.
• Experience with app and/or web products.
• Strong discovery and validation practices.

Responsibilities

• Research, understand, and validate customer needs within our app and web environment.
• Speak with users, analyze behavior, and translate insights into product improvements.
• Define problem statements, hypotheses, and product initiatives.
• Determine where the greatest value lies for customers and CowManager.
• Focus on impact by delivering the right solutions to the most important problems.
• Contribute to the product vision and help prioritize value.
• Work closely with design, development, data, support, and commercial teams.
• Guide solutions from idea through validation, delivery, and evaluation.
• Monitor results and continuously improve the product.

Skills

Product management

App & Web products

Discovery & validation

Customer research

Stakeholder management

English fluency

Education

Bachelor’s or Master’s degree

Job description

As Product Manager App & Web at CowManager, you play a key role in improving our digital products for dairy farmers worldwide. Our app and web environment are central to our product: this is where all data from our sensor technology comes together and where insights become actionable in daily farm operations.

In this role, you are not just managing a backlog, but acting as a strategic product partner. You work closely with customers and colleagues to understand real user needs, define clear product direction, and ensure we build solutions that truly add value. You balance customer impact, business goals, and product opportunities, and translate these into concrete improvements.

You will be based at our headquarters in Harmelen, working closely with teams across the organization.

What will you do?

• You research, understand, and validate customer needs within our app and web environment
• You speak with users, analyze behavior, and translate insights into product improvements
• You define clear problem statements, hypotheses, and product initiatives
• You determine together with stakeholders where the greatest value lies for both customers and CowManager
• You focus on impact instead of output: not building as many features as possible, but delivering the right solutions to the most important problems
• You contribute to the product vision and help prioritize where the most value lies
• You work closely with design, development, data, support, and commercial teams
• You guide solutions from initial idea through validation, delivery, and evaluation
• You monitor results, gather feedback, and continuously improve the product

About CowManager

CowManager is an innovative and globally operating company in the agricultural sector. We are the inventors of the first ear sensor technology for dairy cattle, driven by data, innovation, and animal welfare. Our technology is used in more than 40 countries worldwide.

We are an ambitious and fast-growing company with passionate colleagues who love technology and agriculture. Our office is located on a working dairy farm in Harmelen, where data and technology meet real-life practice. We value collaboration and a healthy work-life balance.

Our goal? To improve together, every single day.

Who are you?

• You have a Bachelor’s or Master’s degree (or equivalent level)
• You have experience as a Product Manager, Product Owner, or Product Designer in a digital environment
• You have experience with app and/or web products
• You understand modern product management and how to apply discovery and validation
• You are strong in customer research and stakeholder management
• You can translate insights into clear product decisions
• You communicate clearly and work well with different stakeholders
• You are fluent in English (pre: Dutch)
• Affinity with the agricultural sector is a plus

Why CowManager?

• A challenging role within an innovative and fast-growing company
• Direct impact on the strategy of CowManager
• A variable year-end bonus
• Pension plan (2/3 paid by CowManager, 1/3 by you)
• 25 vacation days based on a 40-hour workweek (with the option to buy additional days)
• Annual vitality budget of €250
• Monthly €50 remote working allowance (based on a 40-hour workweek)
• €500 budget for an ergonomic home office setup
• Free fresh fruit at the office
• Room for personal development and career growth