Product Marketing Manager

Tech Rise; Amsterdam; On-site; EUR 60,000 - 80,000; Full time

Job summary

A global technology firm is seeking a Product Marketing Manager for their B2B Services Portfolio in Amsterdam. The successful candidate will own, market, and promote credit and receivables-related services internationally while collaborating with technical and sales teams. Essential qualifications include 5–7 years in B2B financial services and expertise in product marketing. The role demands strategic thinking, strong communication, and stakeholder management skills to drive market positioning and adoption.

Qualifications

• 5–7 years of experience in B2B financial services, insurance, or credit/risk domains.
• Strong experience in product marketing and go-to-market strategy.
• Comfortable collaborating with technical teams to deliver complex solutions.

Responsibilities

• Own, market, and promote a portfolio of credit and receivables-related services.
• Define clear value propositions and develop marketing collateral.
• Conduct market research and identify market opportunities.

Skills

Strategic thinking

Product marketing

Go-to-market strategy

Sales enablement

Stakeholder management

Job description

Team

Part of a global Product & Marketing function responsible for managing and growing a multi-country service portfolio. Works closely with regional commercial teams, Operations, IT, Data, Finance, and Legal/Compliance. The team drives portfolio innovation, governance, marketing positioning, margin optimization, and go-to-market excellence across markets.

Role – Product Marketing Manager (B2B Services Portfolio)

Responsible for owning, marketing, and promoting a portfolio of credit and receivables-related services across international markets. Acts as the bridge between product, sales, and market-facing teams, ensuring services are effectively positioned, adopted, and operationally feasible.

Key Responsibilities

Go-to-Market & Positioning

• Define clear value propositions and messaging tailored to local and international markets
• Develop marketing collateral, sales decks, case studies, and digital content to support commercial teams
• Lead go-to-market planning for new or enhanced services, ensuring consistent messaging and alignment across regions
• Support sales enablement through training materials, playbooks, and campaigns

Market Insight & Opportunity Analysis

• Conduct structured discovery: market research, customer interviews, win/loss analysis, competitor benchmarking
• Identify market opportunities, segment audiences, and quantify potential impact in collaboration with local markets
• Provide actionable insights to inform portfolio strategy, pricing approaches, and service innovation
• Monitor adoption, usage, and performance of services across markets
• Collaborate with Finance and Operations to track margins and ensure commercial viability
• Identify gaps and propose enhancements to optimize revenue, client outcomes, and operational feasibility

Operational & Technical Collaboration

• Work with IT, Operations, and Data teams to ensure service models, SLAs, and pricing structures are implementable
• Contribute to the design of workflows and operational frameworks that support market adoption and scalability
• Maintain understanding of technical and operational aspects to inform marketing, positioning, and GTM decisions
• Maintain a structured, centralized catalog of services with standardized positioning, messaging, and eligibility criteria
• Ensure local market flexibility while maintaining global consistency in branding and value communication
• Drive annual portfolio reviews and continuous innovation initiatives

Profile

• Strategic, commercially minded, and marketing-focused professional with 5–7 years of experience in B2B financial services, insurance, or credit/risk domains
• Strong experience in product marketing, go-to-market strategy, sales enablement, or portfolio marketing
• Comfortable collaborating with technical and operational teams to translate complex services into scalable, market-ready solutions
• Skilled at defining value propositions, messaging, and GTM plans that drive adoption, revenue, and margin growth
• Thrives in international, matrix environments where collaboration, ownership, and measurable commercial impact are key
• Excellent communication and stakeholder management skills