Product Marketing Manager

ZDHC Roadmap to Zero Programme; Amsterdam; Hybrid; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Gym membership allowance

Hybrid and flexible working environment

MacBook and iPhone

Up to 6 weeks of remote work per year

Job summary

ZDHC Roadmap to Zero Programme is seeking a Product Marketing Manager to shape narratives and positioning for its sustainability initiatives. This role involves developing clear messaging and compelling content while collaborating with teams to drive market engagement.

Ideal candidates will have a background in marketing or communications, strong English skills, and experience in stakeholder engagement. The position offers a hybrid working environment with support for remote work.

Qualifications

• Proven track record developing positioning, messaging frameworks, and market narratives for products.
• Strong portfolio of stakeholder-facing content, including presentations and campaigns.
• Experience in the textile, apparel, footwear, or sustainability sector is a plus.

Responsibilities

• Lead and own the development of clear programme and product narratives.
• Translate technical concepts into accessible stakeholder-facing language.
• Develop and maintain high-quality marketing materials and success metrics.

Skills

Accountability

Adaptability

Business English

Commercial Awareness

Communication

Presentation Skills

Strategic Thinking

Education

Bachelor's or Master's degree in Marketing, Communications, Business, Sustainability, or a related field

Job description

We prefer candidates who live and work in Europe. This hiring process does not include visa sponsorship or a relocation package.

About ZDHC

The ZDHC Foundation develops and implements the Roadmap to Zero Programme with a focus on reducing the chemical footprint of the Fashion Industry. We are the leading sustainability organisation driving sustainable chemistry, innovations, and best practices in textile, apparel, leather, and footwear manufacturing to protect consumers, workers, and the environment. Through collaborative engagement, alignment, and large‑scale implementation, we take a holistic approach to sustainable chemical management and enable tangible progress in the wider industry through the delivery of guidelines, platforms, and solutions, including capacity building and innovation projects. For more information about ZDHC, see www.roadmaptozero.com.

Vision & Mission

The ZDHC Vision is a world in which better chemistry leads to the protection of life, land, air and water. The ZDHC Mission is to lead our global value chain to achieve the highest standard for sustainable chemical management, driving resource efficiency and circularity.

Job Purpose

The Product Marketing Manager plays a key role in shaping how ZDHC explains its work, products, and ambitions to the outside world. The position sits at the intersection of product thinking, storytelling, sustainability, market engagement, and go‑to‑market strategy. A large part of the role involves helping translate complex, evolving, and sometimes messy ideas into clear narratives, positioning, value propositions, and stakeholder‑facing materials that people can understand and engage with.

Key Roles And Responsibilities

Narrative and positioning development

• Lead and own the development and refinement of clear programme, product, and ecosystem narratives across ZDHC initiatives.
• Translate technical concepts, data‑driven ideas, and evolving programme logic into compelling and accessible stakeholder‑facing language.
• Shape positioning, messaging frameworks, and value propositions for both existing and emerging products and services.
• Lead the development of storytelling and messaging that helps stakeholders understand not only what ZDHC does, but why it matters.
• Work closely with the Communications team to align product, programme, and ecosystem narratives across campaigns and external communications.

Go‑to‑market support

• Work with product and programme leads to shape and execute go‑to‑market strategies across the ZDHC ecosystem.
• Lead positioning, messaging, stakeholder engagement, and marketing activities around launches, pilots, events, and strategic initiatives.
• Develop and own a set of campaigns, presentations, onboarding materials, and market‑facing assets linked to new and existing offerings.
• Manage external agencies or creative resources where needed.

Marketing materials and content development

• Develop and maintain high‑quality marketing and stakeholder‑facing materials, including presentations, overviews, concept notes, onboarding content, and strategic messaging.
• Define and track success metrics for campaigns, launches, and market engagement activities, including adoption rates, stakeholder reach, engagement levels, and other relevant KPIs.
• Ensure materials remain aligned, up to date, and consistent across teams and initiatives, and maintain a structured library of reusable assets, templates, and narrative resources.

Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Communications, Business, Sustainability, or a related field.
• Proven track record developing positioning, value propositions, messaging frameworks, and market narratives for products, programmes, services, or platforms.
• Strong portfolio of stakeholder‑facing content, including presentations, campaigns, concept notes, strategic messaging, and thought leadership materials.
• Demonstrated ability to translate complex topics into clear, compelling, and accessible stories for different audiences.
• Proven ability to work across teams and stakeholder groups to align messaging, engagement approaches, and go‑to‑market activities.
• Experience supporting or leading product launches, campaigns, pilots, events, or strategic initiatives.
• Experience managing external agencies, consultants, freelancers, or creative partners.
• Experience operating in complex, fast‑moving, and multi‑stakeholder environments.
• Experience working with sustainability, impact‑driven, membership, or industry initiatives is an advantage.
• Experience in the textile, apparel, footwear, or sustainability sector is welcome but not required. Curiosity and learning agility matter more.

Competencies

• Accountability – Take responsibility for actions and results, stay accountable for successes and failures, and ensure commitments and standards are met.
• Adaptability – Thrives in fast‑moving environments where priorities and concepts evolve. Comfortable navigating ambiguity, creating structure where needed, and maintaining momentum while ideas are still being shaped.
• Business English – Demonstrates exceptional written and verbal English skills, with a strong ability to craft clear, concise, and compelling content for a wide range of audiences and communication formats.
• Commercial Awareness – Understands stakeholder needs, industry trends, market dynamics, and adoption challenges, and uses these insights to strengthen positioning, messaging, and go‑to‑market activities.
• Communication – Communicates complex ideas clearly and persuasively, adapting messages to different stakeholder groups. Able to translate technical, strategic, or evolving concepts into language that is engaging, accessible, and actionable.
• Presentation Skills – Develops compelling presentations, narratives, and visual storytelling that help stakeholders understand, support, and engage with ZDHC's programmes, products, and strategic direction.
• Strategic Thinking – Connects individual initiatives to broader organisational objectives, identifies opportunities to strengthen market positioning, and helps shape coherent narratives across products, programmes, and stakeholder groups.

What We Offer

• Holidays: number of days depending on the location of hire.
• Gym membership allowance – for your physical wellbeing.
• Access to Open Up – for your mental wellbeing.
• Hybrid and flexible working environment.
• Support in setting up your workstation at home (if needed).
• Working remote – up to 6 weeks of remote work per year.
• Working abroad development experience – the opportunity to work abroad from one of our offices for 1–3 months (after 1 year).
• MacBook and iPhone.