Product Lead - Digital Investment Products

ING Bank Personeel; Nederland; On-site; EUR 120,000 - 180,000; Full time

Job summary

ING NL Investments is growing its Digital Investment Products team. As Product Lead Digital Products, you will lead the team responsible for growth and local stewardship of ING's digitally offered investment products in the Netherlands.

You set direction for this portfolio, drive commercial performance and go-to-market execution, and ensure that shared product and platform capabilities translate into customer value and business results in the Dutch market.

Qualifications

• Experience leading a product, marketing or growth team in digital investments.
• Strong English communication; Dutch language skills preferred.
• Master's-level thinking and working ability.

Responsibilities

• Lead, coach and develop a team of 7 product management and growth professionals.
• Shape and execute growth strategy for Self Invest, Easy Invest and Pension Invest.
• Drive go-to-market execution across campaigns and digital channels.
• Use insights to improve acquisition, activation, retention and assets under management.
• Represent local needs of Dutch customers and regulatory requirements in OneInvestments.
• Maintain end-to-end customer journeys for digital investment products.
• Ensure local product governance, risk, and regulatory compliance.
• Align product, marketing, sales, operations and tech with stakeholders.
• Contribute to strategy, performance and AI-enabled transformation.

Skills

Team leadership

Commercial mindset

Digital product management

Go-to-market execution

Stakeholder management

Education

Master's degree

Job description

Are you passionate about investments, digital customer journeys and commercial growth? Do you enjoy bringing product, marketing and sales together to deliver measurable customer and business impact in a highly regulated environment? If so, we have an exciting opportunity and look forward to welcoming you to our team!

The team

At Investments, we make investing accessible and help our customers grow their money. We support customers across Private Individuals, Business Banking and Private Banking with compelling propositions, excellent digital experiences and trusted human support at the moments that matter. Investments NL is an entrepreneurial area within ING NL and currently in the middle of an accelerated growth trajectory, providing ample opportunity to bring in your own ideas and initiatives and leverage on support from across the organization.

The Digital Investment Products team is responsible for Self Invest, Easy Invest and Pension Investing. The multidisciplinary team consists of product managers and growth specialists. Together with OneInvestments, global product owners, marketing and sales teams, the cluster drives sustainable growth while ensuring a safe, compliant and operationally sound product portfolio.

Your role and responsibilities

As Product Lead Digital Products, you lead the team responsible for the growth and local stewardship of ING's digitally offered investment products in the Netherlands. You set direction for this portfolio, drive commercial performance and go-to-market execution, and ensure that shared product and platform capabilities translate into customer value and business results in the Dutch market.

We are looking for an inspiring team lead who combines commercial drive with sound product judgement.

Your key responsibilities include:

• Lead, coach and develop a team of 7 product management and growth professionals;
• Shape and execute the growth strategy for Self Invest, Easy Invest and Pension Invest, including target setting, performance steering and prioritisation of commercial opportunities;
• Lead integrated go-to-market execution across campaigns and owned digital channels (app/web/email), together with Product Marketing, Brand Marketing, Digital Sales and the relevant Retail segments;
• Use customer, market, competitor and performance insights to improve acquisition, conversion, activation, assets under management, customer activity, retention and satisfaction;
• Act as the principal local business counterpart for OneInvestments and global product owners, representing Dutch customer, commercial, regulatory and operational needs and driving effective local adoption of shared capabilities;
• Maintain an end-to-end view of the customer journeys for digital investment products, and initiate local improvements where these create material customer or commercial value;
• Ensure effective local product stewardship, including product expertise, product reviews, governance, regulatory change, risk and control topics, operational continuity and product-related incident handling;
• Create alignment and accountability across product, marketing, sales, operations, risk, compliance, legal, technology and global stakeholders; and
• Contribute to the strategy, performance and transformation of Investments Growth NL, including AI-powered ways of working.

How to succeed

You are a natural team lead who creates direction, accountability and trust. You combine a commercial and customer-focused mindset with the judgement required to manage investment products responsibly. You are comfortable operating in a matrix environment and can mobilise senior stakeholders across local and global teams.

Your profile, you:

• have extensive knowledge of and passion for investments;
• have a strong commercial, digital-first and data-driven mindset;
• understand product management, go-to-market execution and regulated product governance;
• can translate strategy into measurable results across digital journeys and multiple distribution channels;
• are an inspiring people leader who develops professionals from different disciplines;
• can influence senior stakeholders and align local and global priorities;
• combine strategic judgement with a hands-on 'take it on and make it happen' mentality; and
• understand how AI can improve commercial decision-making, customer engagement and team productivity.

Requirements

• Extensive experience in banking, investments or another highly regulated consumer financial-services environment;
• Proven experience leading a product, marketing, growth or commercial team in a digital environment, with a track record of achieving commercial results;
• Clear and credible communication in English; Dutch language capability and knowledge of the Dutch investment market are preferred; and
• Master's-level working and thinking ability.