Product Growth Lead - PLG, PQL & Media Translation

DeepL; Amsterdam; Hybride; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Hybrid work

Virtual Shares

Regular team events

Hack Fridays

30 days annual leave

Competitive benefits

Résumé du poste

DeepL is expanding its product-led growth team in Amsterdam to turn DeepL Translate into the default platform for translation globally, driving adoption across the product surface and turning usage into measurable revenue and pipeline growth. This hands-on role focuses on media translation with a strong PLG + SLG blend and cross-functional impact.

Ideal candidates will own PQL definitions, build instrumentation, and partner with Marketing, Sales, and Pricing to optimize onboarding and

Qualifications

• A builder mindset; hands-on with AI, prototypes quickly, tests with users, and scales what works.
• Track record building or scaling a PLG motion feeding a sales org with direct PQL ownership.
• Excellent communication and stakeholder management across Product, Sales, Marketing, and Engineering.
• Experience growing adoption in core consumer/prosumer products (web, extension, or app).
• Experience designing growth loops for feature discovery and expansion.
• OSS strategy experience in ML/AI is a plus.
• Comfortable in a hybrid PLG + SLG environment with cross-functional collaboration.

Responsabilités

• Use case strategy: prioritize high-value media translation use cases and build growth loops.
• Distribute on the DeepL platform (main channel): drive media translation adoption within web, browser extension, and apps.
• Define PLG/PQL criteria for media translation, build instrumentation, and designSales handoff.
• Design growth loops to promote broader feature/product adoption beyond initial use case.
• Cross-functional coordination: align with Marketing on funnel design and PQL feedback; collaborate with Sales Ops on PQL handoff; coordinate with Pricing & Packaging.
• Define and own leading indicators (usage, adoption, cross-sell) and attribute impact to business outcomes.

Connaissances

PLG motion

PQL definition

Cross-functional work

Open communication

Growth loops

Description du poste

DeepL is expanding its product-led growth team in Amsterdam to turn DeepL Translate into the default platform for translation globally, driving adoption across the product surface and turning usage into measurable revenue and pipeline growth. This hands-on role focuses on media translation with a strong PLG + SLG blend and cross-functional impact.

Ideal candidates will own PQL definitions, build instrumentation, and partner with Marketing, Sales, and Pricing to optimize onboarding and