Product Director Baristina & New Coffee Experiences

Versuni; Netherlands; Hybrid; EUR 180,000 - 240,000; Full time

Benefits offered by this job

Work-from-home allowance

International travel flexibility

Pension plan

Health insurance

Product discounts

Career development

Job summary

Versuni is seeking a Product Director for Baristina & New Coffee Experiences to shape the product portfolio from ideation to market readiness. You will translate global coffee trends into a clear roadmap across NPI, upgrades, and extensions, while balancing desirability, viability, and feasibility.

You will own end-to-end lifecycle, including value proposition, pricing, cost, IP, and post-launch performance. Strong leadership and cross-functional collaboration are essential.

Qualifications

• 10+ years in product management, category management, or leadership.
• Strong ability to define strategy, build roadmaps, and deliver results.
• Experience in coffee, beverage systems, or premium consumer experiences is preferred.
• Entrepreneurial mindset to identify white spaces and scalable opportunities.
• Strong commercial judgment in pricing, range architecture, and market activation.
• Ability to translate insights into value propositions and product requirements.

Responsibilities

• Define strategy, portfolio roadmap, and product projects for Baristina and new experiences.
• Own portfolio metrics: turnover, margins, market share, product performance.
• Translate insights into value propositions, requirements, and claims.
• Build viable roadmaps with business cases, pricing, range, and investments.
• Lead NPI delivery with cost, timing, quality, and launch readiness.
• Lead product performance management including post-launch improvements.
• Develop and coach a team of Product Managers and PMs.

Skills

Product leadership

Strategy development

Roadmap planning

Consumer insights

Cross-functional leadership

Pricing & margins

Market/trend analysis

Launch excellence

Team development

Entrepreneurial mindset

Education

Advanced degree in Business/Marketing/Engineering

Job description

Job Title: Product Director Baristina & New Coffee Experiences

Location: NL

The impact you’ll make:

You will set the direction for Baristina and new coffee experiences, translating consumer trends and business opportunities into a clear portfolio roadmap across NPI, upgrades, platform extensions, geographic expansion, and future adjacencies.

You will shape the innovation agenda, define consumer need spaces, build strong value propositions, and create commercial briefs toward R&D. The role requires a strong understanding of how coffee beverages are evolving around the world and how to turn those shifts into relevant, differentiated, and scalable products.

You will own the end-to-end product lifecycle from value proposition creation to phase-out. This includes product definition, business cases, pricing logic, range architecture, claims, IP, product cost, quality, and post-launch performance.

You will be responsible for making the right trade-offs between consumer desirability, business viability, and technical feasibility, ensuring that products are loved by consumers, commercially strong, and executable at scale.

Key responsibilities:

• Define the strategy, portfolio roadmap, and product project portfolio for Baristina, semi-auto, manual coffee, and new coffee experiences
• Own portfolio results, including Turnover, Margin%, IGM%, Market Share, product performance, and portfolio complexity
• Translate consumer insights, coffee trends, and pain points into strong value propositions, product requirements, claims, and experience principles
• Build and steer viable roadmap choices, including business cases, pricing logic, range architecture, investment priorities, and market activation needs
• Own NPI delivery, ensuring projects are delivered within target cost, timing, quality, and launch readiness
• Lead product performance management, including revenue, margin, R&R, quality, consumer satisfaction, and post-launch improvement plans
• Lead and develop a team of Product Managers and Product Project Managers, providing direction, coaching, prioritization, and clear decision-making
• Partner with R&D, Operations, Procurement, Quality, and suppliers to ensure product concepts are feasible, cost competitive, reliable, manufacturable, and scalable
• Build strong alignment with Marketing, Design, and Markets to ensure global relevance, local competitiveness, pricing strength, and successful commercial activation
• Drive category performance reviews, including share gain/loss, phase-in phase-out impact, PVMC outcomes, NPI performance, and portfolio actions
• Own claims, substantiation, trademarks, IP, and product-level differentiation

KPI’s:

• Sub-category revenue growth, IGM% improvement, Margin% improvement, and market share gains
• Product portfolio performance, including Turnover, growth, mix, profitability, and portfolio complexity
• Baristina and new coffee experience roadmap delivery
• NPI delivery within target cost, quality, timing, and launch readiness
• Post-launch performance up to 6 months after launch, including revenue, market share, profitability, R&R, RR%, and consumer satisfaction
• Desirability: strength of value proposition, product experience, cup quality, ease of use, reliability, and consumer ratings
• Viability: business case delivery, pricing realization, margin delivery, roadmap value creation, and market activation impact
• Feasibility: manufacturability, sourcing readiness, product cost, quality performance, and operational launch readiness
• Complexity reduction and SKU management versus target
• DFX contribution, including number of initiatives launched and savings in basis points
• Platforming strategy translated into clear roadmap choices
• Team engagement, talent development, and effective cross-functional collaboration

The skills and knowledge you’ll bring:

• 10+ years of experience in product management, category management, innovation, or business leadership, preferably in coffee, household durables, small domestic appliances, or consumer goods
• Strong product leadership experience, with proven ability to define strategy, build roadmaps, make portfolio choices, and deliver business results
• Experience in coffee, beverage systems, semi-automatic espresso, manual brewing, or premium consumer experiences is strongly preferred
• Entrepreneurial mindset, with the ability to identify white spaces, create business cases, and turn emerging trends into scalable product opportunities
• Strong commercial judgment, including pricing, range architecture, margin management, investment choices, and market activation
• Strong understanding of consumer insights, market trends, competitor mapping, and value proposition development
• Proven ability to lead cross-functional teams across Product, Project Management, R&D, Design, Operations, Finance, Quality, Procurement, Marketing, and Markets
• Track record of delivering projects within target cost, timing, and quality
• Strong communication and stakeholder management skills, with the ability to align senior leaders and teams behind clear priorities
• Preferably an advanced degree in Business, Marketing, Product Development, Engineering, or a related field

What we’ll give you in return:

• Internationally competitive base salary, benchmarked against global industry and market leaders.
• Performance-based Annual Incentive Program, rewarding those who dare and achieve more.
• Top-of-the-market pension plan with the opportunity for higher employee contributions.
• Work-from-home and phone allowances to support your home office setup and business connectivity.
• Balanced office-based working | With a strong focus on in-office collaboration, we offer flexibility to work from home based on team needs and individual circumstances.
• Work from abroad | Up to 30 days per year.
• Structured holiday policy | Includes defined care days, enhanced maternity/paternity leave, and a capped option to purchase additional leave days annually.
• Special health insurance plan for Versuni employees with convenient conditions when signing up with our partner insurance.
• Product discounts on all Versuni products sold under the Philips brand and our other brands.
• High-growth environment, offering exciting learning and career development perspectives beyond your first role.
• Inclusive working culture and family spirit; we embrace our international community and diversity as a competitive advantage.

Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?