Principal, Sports Marketing, Training, EMEA

Nike Inc; Hilversum; Remote; EUR 160,000 - 210,000; Full time

Job summary

Nike, Inc. is seeking a Principal, Sports Marketing to lead the development and execution of local and Geo Sports Marketing strategies and talent programs across EMEA.

You will influence Nike’s trainer portfolio growth and impact, partnering with cross-functional teams and external partners to advance fitness initiatives worldwide. The role demands a proven track record in strategic execution, relationship management, and industry leadership, with a focus on diversity, inclusion, and delivering

Qualifications

• Deep expertise in fitness and training.
• Proven ability to build and manage strategic partnerships with trainers and coaches.
• Experience influencing leaders and cross-functional teams to achieve outcomes.
• Commitment to inclusive, people-first environments for athletes and trainers.

Responsibilities

• Develop and execute Sports Marketing strategy for Fitness & Training across EMEA.
• Shape direction beyond traditional fields of play (Running, Football, Basketball).
• Identify trainer talent opportunities and partnership strategies aligned with Nike priorities.
• Support local teams in managing trainer endorsements and partnerships.
• Collaborate with Global Sports Marketing and Brand teams to scale trainer relationship management across EMEA.

Skills

Fitness expertise

Trainer ecosystem

Stakeholder influence

Partnership development

Cross-functional collaboration

Job description

At Nike, we believe in pushing boundaries, unlocking potential, and creating a culture fueled by innovation. Here, you will bring your skills, passion, and creativity to a dynamic and ever-evolving game. We celebrate diverse perspectives and reward individuals who demonstrate curiosity, resilience, leadership, and forward-thinking ideas. Join NIKE, Inc. and help shape the future of sport while growing personally and professionally.
As a Principal, Sports Marketing at Nike, Inc., you will have a unique opportunity to influence the future of fitness and training across EMEA. This role leads the development and execution of local and Geo Sports Marketing strategies and talent programs, driving the growth, impact, and evolution of Nike’s trainer portfolio. Nike is seeking an experienced Sports Marketing leader with a proven track record of strategic execution, relationship management, and industry influence.

WHO WILL YOU WORK WITH?

This role reports to the Sr. Director, Women’s Sports Marketing and works closely with a broad network of partners across Nike, including Global Sports Marketing, Geo Brand Experience, Athlete Services, City Sports Marketing teams, Geo Brand and Product teams, and other key cross-functional stakeholders. Success in this role requires strong collaboration, influence, and partnership across multiple functions and geographies.

WHO ARE WE LOOKING FOR?

Nike is looking for a passionate advocate for fitness and sport with established relationships across the international coaching and trainer landscape. The ideal candidate demonstrates strong relationship-building capabilities, excels at connecting communities, and brings valuable industry insights that shape strategy. They are proactive, collaborative, detail-oriented, and comfortable navigating a fast-paced environment. A demonstrated history of turning ideas into impactful strategies and programs is essential.

A successful candidate will be encouraged to clearly demonstrate their experience of the below crucial requirements to be considered:

• Deep expertise in fitness and training, with strong connections across the international coaching and trainer industry.
• Demonstrated ability to build and maintain strategic partnerships across the Geo, while translating insights into meaningful brand and business recommendations.
• Experience influencing leaders, cross-functional teams, and key stakeholders to drive successful outcomes while prioritizing the needs and development of sponsored talent.
• Commitment to fostering an inclusive, safe, and people-first environment that supports the growth and success of trainers and athletes.
• Strong organizational and project management capabilities, with the ability to manage multiple priorities and deadlines simultaneously.
• Excellent written, verbal, facilitation, and presentation skills.
• Ability to develop and communicate a clear point of view on opportunities across fields of play beyond Running, Football, and Basketball.
• Willingness and ability to travel up to 30% of the time.

WHAT WILL YOU WORK ON?

You will partner with a diverse and experienced team across EMEA to shape the future of Women’s Fitness and other fields of play beyond Football, Running, and Basketball. You will help guide investment decisions within the trainer and broader sports portfolio, ensuring Nike maximizes the impact of key partnerships and talent.

Your responsibilities will include:

• Developing and executing the Sports Marketing strategy for Fitness & Training across EMEA.
• Driving strategic direction across key fields of play beyond Football, Running, and Basketball.
• Serving as a subject matter expert in trainer talent identification and partnership strategy, ensuring talent investments align with business and brand priorities.
• Supporting and enabling local Sport Performance & Fitness teams in managing trainer endorsements and partnerships while advancing Nike’s commitment to diverse representation.
• Connecting with Global Sports Marketing and Brand teams to drive a consistent, scalable approach to trainer relationship management across EMEA.
• Collaborating with Sports Marketing and Brand partners to establish priorities, identify opportunities, and unlock value across the Fitness portfolio.
• Partnering with Geo Brand and Product teams to integrate Sports Marketing assets into seasonal marketing plans and ensure a consistent and effective product seeding strategy.
• Monitoring fitness trends across EMEA and translating athlete, trainer, and industry insights into actionable recommendations.
• Introducing innovative approaches that elevate Nike’s service proposition and strengthen relationships with trainers, athletes, and communities.

Application deadline: November 11, 2026.