Principal Product Manager - SMBs

Marktplaats; Amsterdam; On-site; EUR 120,000 - 180,000; Full time

Job summary

Marktplaats in Amsterdam is seeking a Principal Product Manager for our SMB crew to own strategy, roadmap, and outcomes for a strategic product area. You will lead cross‑functional teams across Engineering, Design, Data and Commercial to deliver customer value and sustainable growth.

Identify opportunities through research and data, define KPIs, guide complex initiatives, and shape go‑to‑market plans. You will influence senior stakeholders, drive best practices, and push for AI‑enabled

Qualifications

• Bachelor's degree in Business Administration, Computer Science, Engineering, or a related field; Master's degree preferred.
• 10+ years of experience in Product Management with a track record of defining product strategy and delivering measurable outcomes.
• Experience owning strategy for a complex product area and leading large cross-functional initiatives.

Responsibilities

• Own the strategy, vision, roadmap, and outcomes for a strategic product area, ensuring alignment with the broader crew strategy.
• Identify high-impact opportunities through customer research, market insights, and data to define long-term direction.
• Lead the development and execution of complex product initiatives spanning multiple teams with trade-offs.
• Define and lead go-to-market strategies for major product launches with cross-functional partners.
• Define and monitor KPIs, using experimentation and data to evolve the product strategy.
• Build alignment across Product, Engineering, Design, Data and Commercial, and communicate with senior leadership.
• Champion innovation by leveraging AI and emerging technologies to create value.

Skills

Strategy & Roadmap

Cross-functional leadership

Data-driven decisions

Agile product development

Influence senior stakeholders

AI & emerging tech awareness

Marketplace knowledge

Communication skills

Education

Bachelor's degree in Business Administration

Master's degree preferred

Job description

About Marktplaats Marktplaats is one of the Netherlands' leading online marketplaces, helping make commerce more sustainable by giving products an extended life. With over 2.1 million buyers and sellers visiting our platform every day, around 350,000 new listings added daily and users spending an average of 22 minutes per visit, we're building a platform that people use and trust. Every connection we enable helps people save money, earn money and reduce waste. As part of Adevinta, one of Europe's leading online classifieds groups, we're building products that make buying and selling second-hand products simpler, safer and better for everyone.

About Marktplaats Marktplaats is one of the Netherlands' leading online marketplaces, helping make commerce more sustainable by giving products an extended life. With over 2.1 million buyers and sellers visiting our platform every day, around 350,000 new listings added daily and users spending an average of 22 minutes per visit, we're building a platform that people use and trust. Every connection we enable helps people save money, earn money and reduce waste. As part of Adevinta, one of Europe's leading online classifieds groups, we're building products that make buying and selling second-hand products simpler, safer and better for everyone. This role sits within our Product & Technology function in our Amsterdam office, home to over 300 talented professionals, where cross-functional teams design, develop and scale the products that millions of users rely on every day across our Benelux marketplaces, Marktplaats and 2dehands/2ememain. As a Principal Product Manager in our SMB crew, you will operate at the intersection of strategy and execution, solving highly ambiguous customer and business problems, influencing decisions across the organisation, and setting the standard for product management. Working within the larger Horizontal crew and closely with Commercial, you will build products that create customer value while supporting sustainable business growth.

What You Will Do

• Own the strategy, vision, roadmap, and outcomes for a strategic product area, ensuring alignment with the broader crew strategy.
• Identify high-impact opportunities through customer research, market insights, and data to define the long-term direction of your product area, optimizing marketplace health, liquidity, and customer value.
• Lead the development and execution of complex product initiatives spanning multiple teams, making strategic trade-offs that balance customer value, commercial objectives, business impact, technical feasibility, and long-term sustainability.
• Define and lead go-to-market strategies for major product launches, partnering with Commercial, Marketing, and other cross-functional teams to maximize customer adoption and business impact.
• Define and monitor key performance indicators (KPIs), using experimentation and data to measure outcomes and continuously evolve your product strategy.
• Build alignment across Product, Engineering, Design, Data, and Commercial, communicating strategy and progress clearly to senior leadership and stakeholders to drive successful outcomes.
• Champion innovation by identifying opportunities to leverage AI and emerging technologies to create customer and business value.
• Lead by influence, setting the standard for product management excellence and driving the adoption of best practices across the Product organization.

Who You Are

• Bachelor's degree in Business Administration, Computer Science, Engineering, or a related field; Master's degree preferred.
• 10+ years of experience in Product Management, with a proven track record of defining product strategy and delivering measurable customer and business outcomes.
• Demonstrated experience owning the strategy for a complex product area and leading large, cross-functional product initiatives from discovery through delivery.
• Strong strategic thinking, analytical, and problem-solving skills, with the ability to navigate ambiguity and make data-informed decisions.
• Proven ability to influence senior stakeholders and drive alignment across teams without direct authority.
• Deep understanding of agile product development and experience working hands on with Engineering and Design throughout the product lifecycle.
• Strong understanding of customer discovery, user research, product analytics, and user-centered design.
• Excellent understanding of the dynamics of classifieds and marketplace businesses, including marketplace monetization, retail media, health, liquidity, transaction funnels, trust and safety, competitive landscape, and emerging technologies, including AI.
• Strong business acumen and commercial awareness, with the ability to engage confidently in business discussions, understand commercial trade offs, and make product decisions that maximize customer and business value.
• Hands-on experience working on marketplace, classifieds, ecommerce, or two-sided platform products, with a solid grasp of supply and demand dynamics, pricing models, network effects, and the commercial levers that drive marketplace performance.
• Excellent communication and presentation skills, with the ability to articulate strategy and influence decision-making at all levels of the organization.
• A proactive, can-do mindset with a strong sense of ownership, positive energy, and a hands-on approach to solving complex problems.
• Collaborative by nature, with the ability to build trust, challenge constructively, and elevate product excellence across the organization.

Bonus Points

• Prior experience working on 3rd party integrations would be ideal.

This role is based out of our Amsterdam office. While we offer flexibility, we value in-person collaboration and encourage our teams to spend regular time in the office.

Want to learn more about life at Marktplaats? Visit our Careers page to explore our culture, benefits and what it's like to work with us.

Our DNA Our culture is built on these five principles, shaping how we work together, build products and create value for our customers. Ownership: We take ownership, step in where needed and make things happen. Engagement: We show up for each other, build meaningful connections, celebrate success and enjoy the ride together. Customer Focus: We put our customers at the heart of our decisions, back our ideas with data and deliver value that makes a difference. Execution: We move with purpose, challenge ideas respectfully, act with confidence and deliver at pace. Curiosity: We ask questions, challenge the status quo, embrace learning and turn insights into better decisions.

Equal Opportunity Statement Marktplaats is an equal opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

If you feel you don’t meet all of the listed requirements but are still excited about this role, we encourage you to apply anyway! Research shows that candidates from underrepresented groups sometimes self-select out, we’re interested in your potential as much as your experience.