Principal Product Designer, AI Experience

VEED; Amsterdam; Hybrid; EUR 134,000 - 168,000; Full time

Benefits offered by this job

Monthly subsidy programme

Unlimited paid holidays

Home office set-up

Mental health benefit

Equity

Job summary

VEED is seeking a senior product designer to shape AI experiences across multiple surfaces, not just one product area. You’ll set design direction, build prototypes, and partner with engineering and research to translate frontier model capabilities into usable tools for marketers.

The role demands strong design leadership, comfort with ambiguity, and the ability to influence senior stakeholders while advocating for user-centered AI design. Hybrid work in Amsterdam supported.

Qualifications

• Deep product design experience with judgement on 0→1 problems
• Track record of setting design direction for a product or company
• Real fluency with generative models and their interfaces
• Strong prototyping ability to make ideas real
• Systems thinking to define new patterns and their consequences
• Comfort being early and changing your mind quickly
• Ability to influence senior stakeholders without authority

Responsibilities

• Set the design vision for how people create with generative AI across surfaces
• Work at the front of the roadmap; define bets
• Turn frontier model capabilities into actionable prototypes for marketers
• Build prototypes and artefacts to ground unbuilt ideas
• Collaborate with engineering and research to understand model capabilities and limits
• Define interaction patterns for intent, control, cost, wait, and safety

Skills

Design leadership

Generative AI fluency

Prototyping

Systems thinking

Influencing stakeholders

Vessel design for AI interfaces

Job description

About The Company

At VEED, we're a generative AI company building the AI video creation platform made for social. It's where millions of marketers imagine and generate branded videos, in minutes.

About The Company

At VEED, we're a generative AI company building the AI video creation platform made for social. It's where millions of marketers imagine and generate branded videos, in minutes.

Where And How We Work

At VEED we are hybrid, enabling teams and individuals to design their day and integrate work and life. For our London, Amsterdam, and Barcelona-based teammates, we ask that you spend 3 days a week in the office during your first 6 months — it’s the best way to connect, collaborate, and get to know your team. After that, you’ll shift to 1 day a week in the office, with flexibility to choose the day that suits you best.

About The Role

Generative models can already make video that nobody could have made by hand. What they mostly can't do yet is take direction. Someone types a prompt, waits, and gets something close to what they meant. That gap is a design problem, and it's the one we want you to work on. We're building the next era of VEED: what it looks like when the ability to make a video sits with anyone who has an idea, and not just with people who know how to edit. We don't think that's a faster timeline. We think it's a different kind of tool, and the shape of it isn't settled. This is the most open-ended design role at VEED. You'll set the direction for how people create with AI here, across new products and surfaces rather than within one existing area, and you'll be the person the company looks to for what good looks like when it ships.

What You'll Do

Direction for our AI experiences

• Set the design vision for how people create with generative AI at VEED, across surfaces rather than within one product area
• Work at the front of the roadmap, defining the bets rather than executing ones already defined
• Turn frontier model capability into something a marketer with no filmmaking background can actually direct
• Build the prototypes and artefacts that make an unbuilt idea concrete enough for the company to argue about and commit to
• Partner with engineering and research to understand what models can and can't do, and how fast that's changing

New interaction patterns for generative video

• Define how people express intent, steer a model, and iterate when the output isn't deterministic
• Decide where control belongs with the person and where it belongs with the model
• Design for the parts that are easy to ignore: waiting, cost, failure, safety, and what should happen when a generation comes back wrong
• Establish the patterns that become VEED's system as these surfaces mature, and document them so others can build on them

The quality bar

• Own what good means for design at VEED and hold the line on it
• Review and raise work beyond your own projects, including work you didn't start
• Bring taste to a product category that mostly doesn't have any yet

Levelling up the team

• Coach designers on vision work, prototyping, and craft
• Make design legible to people who don't do it: engineering, research, commercial, and leadership
• Be a reason strong designers want to work here

About You

• Deep product design experience, with a portfolio that shows judgement on ambiguous 0→1 problems and not only finished screens
• A track record of setting design direction for a product or a company, rather than delivering against direction someone else set
• Real fluency with generative models. You've built with them, prototyped with them, and have opinions about where the current interfaces get it wrong
• Strong prototyping ability. You make things real instead of describing them
• Systems thinking. You can define new patterns, explain their consequences, and know when to break your own rules
• Comfort being early and being wrong in public, then changing your mind quickly
• The ability to influence senior stakeholders without authority, and to represent design work confidently to the whole company
• An AI-native working style, using AI tools to increase your own effectiveness and applying that lens to how users work

Bonus:

Experience in creative tooling, video or motion, developer-facing products, or a research-adjacent environment.

What We Offer

• Monthly subsidy programme: Everyone values different things, so we give you a monthly allowance to spend how it suits you best — whether that’s on office furniture, childcare, gym memberships, or anything else that makes your life easier.
• Unlimited paid holidays: Time with family, friends, or just yourself is priceless.
• Home office set-up: We make sure your home office is fully equipped with everything you need — laptop, monitors, headsets, keyboards, and more — so you can work comfortably and creatively.
• Mental health benefit: We’ve partnered with Spill to offer confidential mental health support to all our team members.
• Equity: When VEED wins, you win. Our stock options let you share in the company’s growth and be a part of our journey.

The Salary Ranges For This Role Are

• London: £117,680 – £147,100 gross per year
• Amsterdam and Barcelona: €134,365 – €167,956 gross per year

We set ranges based on market data and review them regularly. Where your offer lands within the range reflects your experience and skills relative to the level criteria for this role. We don't ask about current or previous salary at any stage of our process.

Even if you don’t have every skill listed here, we encourage you to apply. We value curiosity, drive, and the ability to learn just as much as existing expertise.

We think what matters is people. After all, a company is just a group of people. We don’t care about where you’re from, what school you went to or where you worked before. If you’ve done exceptional work, we want to hear from you. Join us on our mission to make creative storytelling with video simple and accessible for everyone.

By submitting this application, I agree that my personal data will be collected, processed, and retained by the company solely for the purposes of managing and assessing my candidacy.