Founding API Sales Lead

VEED; Amsterdam; On-site; EUR 107,054 - 133,817; Full time

Benefits offered by this job

Monthly subsidy programme

Unlimited paid holidays

Home office setup

Mental health benefit

Equity

Job summary

VEED is launching a new API business and seeks a Founding API Sales Lead to drive revenue from day one. You’ll sell a technical product to technical buyers, shape pricing, ICP, and GTM strategy, and partner with researchers and product leadership reporting to the COO running the API unit.

You’ll own the end‑to‑end sales cycle, build an outbound motion, and create bespoke demos against each prospect’s use case using AI tools and our API. This is a 0→1 commercial role.

Qualifications

• Proven experience closing 0→1 deals or early stage hyper-growth sales.
• AI-first mindset; uses AI agents/tools for research, outbound, and prep.
• Technical fluency; reads API docs, integrates quickly, builds demos.
• Strong pipeline economics sense and ability to structure creative deals.
• Able to communicate value to both technical founders and non-technical executives.
• Hands-on ownership: prospecting, deck creation, paperwork, and execution.
• Action-oriented, operates with ambiguity and ships iteratively.

Responsibilities

• Own the API revenue target and end‑to‑end sales cycle: prospecting, qualification, demos, negotiation, and close.
• Operate an AI-first outbound motion that scales beyond a traditional team.
• Create prototypes and demos against a prospect’s use case using the API.
• Build the sales playbook including motion, criteria, pricing feedback, and processes.
• Sell to technical buyers—founders, CTOs, and engineering leaders at relevant platforms.
• Amplify customer voice to inform research, product, and pricing.
• Collaborate cross‑functionally with marketing, engineering, finance, and legal to close deals.
• Partner with the GM on ICP, forecasting and growth strategy for VEED’s API revenue pillar.

Skills

0→1 closing

AI-first mindset

Technical fluency

Commercial instincts

Communication skills

Ownership & execution

Bias to action

Tools

Cursor

Claude

Lovable

Job description

About The Company

At VEED, we’re a generative AI company building the AI video creation platform made for social. It’s where millions of marketers imagine and generate branded videos in minutes.

About The Role

VEED is launching a new API business, leveraging its AI models sold through API. We are looking for a Founding API Sales Lead to be the first dedicated seller in this line of business – the person who turns inbound buzz and a world‑class model into booked, recurring revenue, and who builds the commercial playbook the rest of the API sales org will run on.

This is a 0→1 commercial role. You’ll own the revenue target for the API line, sell a technical product to technical buyers, and directly shape pricing, ICP, and go‑to‑market strategy. You’ll work with research engineers and product leadership, reporting to VEED’s COO who runs the API business.

What You’ll Do

• Own the API revenue number and run the end‑to‑end sales cycle: prospecting, qualification, technical demos, negotiation, and close.
• Operate an AI‑first outbound machine, building an agentic prospecting and research motion that scales beyond a traditional team.
• Create demos yourself – prototype integrations and bespoke demos against a prospect’s use case using AI coding tools and our API.
• Build the sales playbook – define the motion, qualification criteria, pricing feedback, and repeatable processes for future sellers.
• Sell to technical buyers – run credible conversations with founders, CTOs, and engineering leaders at AI platforms, creative tools, and engine‑builder companies.
• Amplify customer voice – feed usage, revenue, and qualitative insights back to research, product, and leadership to shape future products and pricing.
• Collaborate cross‑functionally to close – work with marketing, engineering, finance, core business sales, customer success, and legal to get deals over the line.
• Partner on commercial vision – work with the GM on ICP, forecasting, and growth strategy for VEED’s new revenue pillar.

What You Bring

• Proven 0→1 closing experience; carried and exceeded quota, ideally as an early/founding seller. Former or future founders are strongly encouraged.
• AI‑first mindset – you use AI agents and tools for research, outbound, and preparation, and you are energized by pushing their limits.
• Technical fluency – read API docs, integrate quickly, and create demos with tools like Cursor, Claude, or Lovable. You understand latency, model capabilities, and developer workflows.
• Quantitative and commercial instincts – think pipeline, unit economics, and revenue impact, and structure creative deals when a fixed playbook doesn’t exist.
• Broad communication skills – negotiate contracts with sophisticated buyers while also explaining value to non‑technical CEOs at events.
• Hands‑on ownership – prospect your own list, build decks, chase paperwork, and take pride in both strategy and execution.
• Bias to action – move fast, operate with ambiguity, and prefer shipping and iterating over waiting for the perfect plan.

What We Offer

• Monthly subsidy programme – an allowance for office furniture, childcare, gym memberships, or anything that makes your life easier.
• Unlimited paid holidays – time with family, friends, or for yourself.
• Home office setup – fully equipped with laptop, monitors, headsets, keyboards, and more.
• Mental health benefit – confidential support through our partner Spill.
• Equity – stock options to share in the company’s growth.

The Base Salary Ranges For This Role Are

• London: £93,760 – £117,200 gross base per year
• Amsterdam: €107,054 – €133,817 gross base per year
• San Francisco: $151,705 – $189,631 gross base per year

We set ranges based on market data and review them regularly. Where your offer lands within the range reflects your experience and skills relative to the role criteria. We do not ask about current or previous salary at any stage of our process.