PR Director EMEA

KRAFTON Inc.; Amsterdam; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Dutch health insurance allowance

25 paid + 4 extra paid working days off

Relocation package

Pension scheme

Commuter allowance

Health and Wellness allowance

Job summary

KRAFTON Inc. is seeking a PR Director, EMEA in Amsterdam to lead the communications strategy across the EMEA region. This role requires strategic leadership and extensive experience in public relations, overseeing PR initiatives and building strong relationships with media in multiple countries. The ideal candidate will have a deep understanding of regional markets, fluency in English, and experience in translating global messaging into local narratives. A competitive salary and benefits are offered, including a relocation package.

Qualifications

• Significant experience in public relations or corporate communications, with extensive experience across EMEA markets.
• Strong understanding of EMEA media landscapes.
• Ability to translate global messaging into locally relevant narratives.

Responsibilities

• Develop and execute EMEA communications strategies aligned with KRAFTON’s global framework.
• Lead regional storytelling and PR initiatives.
• Build and maintain strong media relationships across EMEA markets.

Skills

Public relations experience

Stakeholder management

Fluency in English

Multi-market PR strategies

Job description

About KRAFTON

We are KRAFTON – a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. Since the release of our flagship title – PUBG: BATTLEGROUNDS – in 2017, it has become one of the highest‑selling video games of all time with over 70 million copies sold. Our Amsterdam office is home to KRAFTON Europe, with several key product and publishing teams focused on Western markets.

About The Team

The Global Communications Department at KRAFTON shapes and amplifies the company’s global narrative, ensuring its distinctive creativity and portfolio of games are consistently and effectively represented across international markets. The team leads strategic communications, media engagement, and storytelling efforts that elevate KRAFTON’s brand equity and support the growth of its platforms, services, and global fan base.

About The Role

KRAFTON is seeking a PR Director, EMEA to lead communications strategy and execution across the EMEA region, driving KRAFTON’s corporate and game narratives while strengthening the company’s brand presence and reputation across diverse markets. The role is based in Amsterdam and reports to the Head of Global Communications in Korea. It requires both strategic leadership and deep regional expertise to execute high‑impact, multi‑market communications initiatives aligned with global communication direction.

Responsibilities

• Develop and execute EMEA communications strategies aligned with KRAFTON’s global framework, strengthening brand equity and regional market presence.
• Lead regional storytelling and PR initiatives that elevate KRAFTON’s corporate reputation and game portfolio across EMEA markets.
• Build and maintain strong relationships with top‑tier media, platforms, and industry stakeholders across key EMEA markets.
• Act as the primary communications lead for EMEA, ensuring alignment between HQ messaging and regional execution across multiple countries.
• Manage and oversee regional PR agencies and partners, ensuring strategic alignment and high‑quality delivery across markets.
• Collaborate with internal stakeholders, including studios, publishing, marketing, and regional teams, to support major announcements, launches, and campaigns.
• Monitor regional media trends, cultural dynamics, and public sentiment, providing insights to inform communications strategy and risk management.

Qualifications

• Significant experience in public relations, corporate communications, or related fields, with extensive experience across EMEA markets.
• Strong understanding of EMEA media landscapes, including both pan‑regional and key local markets (e.g., UK, Germany, France).
• Proven experience leading multi‑market PR strategies and campaigns across Europe and broader EMEA regions.
• Experience managing regional PR teams, agencies, and cross‑functional stakeholders across multiple countries.
• Ability to translate global messaging into locally relevant narratives across diverse cultural and market contexts.
• Strong stakeholder management skills, with the ability to work effectively across global and regional teams.
• Fluency in English; additional European language(s) are a plus.

Preferred Qualifications

• Experience in the gaming, entertainment, or technology industries.
• Experience working in global organizations, collaborating with international teams and aligning communications across regions.
• Experience supporting major product launches or corporate announcements across multiple EMEA markets.
• Experience in media, journalism, or editorial roles, with strong understanding of newsroom dynamics and storytelling.

What We Offer

• A competitive salary
• An allowance to cover the Dutch mandatory health insurance
• 25 paid + 4 extra paid working days off per year
• Relocation package
• Pension scheme
• A commuter allowance
• Lunch allowance and a range of snacks & drinks
• Health and Wellness allowance
• Full assistance with visas and the 30% ruling applications when the candidate is eligible

5‑month probationary period applies. Based on the mid‑term evaluation, employment may be terminated early or not continued. No changes in employment type or salary during this period.

Equal Opportunity / EEO Statement

We welcome all applications. We invite applications from all genders, sexual orientations, races, colors, religions, and ages. Those eligible for an affirmative action program, such as individuals with disabilities or with distinguished service to the state, will be given hiring preference according to relevant laws. False statements in your resume may lead to the withdrawal of the employment offer.

Please contact [e-mail] for other inquiries.