PPC Specialist

Puffy; Amsterdam; Remote; EUR 76,000 - 95,000; Full time

Benefits offered by this job

Remote-first environment

Dubai office option with relocation/0%

Visa sponsorship available

AI-native tool stack

Comprehensive benefits

Job summary

Puffy, a market-leading D2C brand, hires a PPC Specialist to own day-to-day Google Ads across brand and non-brand Search, Performance Max and Shopping, with Meta campaigns in the mix. You’ll build structures and run the daily optimization loop on a large account, documenting AI-assisted workflows for scalable results.

Work from anywhere in the world, with an option to work from our Dubai office and visa/relocation support.

Qualifications

• At least 3 years hands-on Google Ads experience.
• At least 2 years hands-on Meta Ads experience.
• Experience building Search, Performance Max and Shopping campaigns.
• Ability to design and justify campaign structures from scratch.
• Experience handling USD 500,000+/month spend.
• Strong analytical skills with data-driven decision making.
• Familiarity with CRO and A/B testing principles.
• Experience using AI tools for research and execution.

Responsibilities

• Build and manage Google Ads structures for brand and non-brand Search, Performance Max and Shopping.
• Run daily optimization loops and performance reviews with clear recommendations.
• Coordinate Meta campaigns and integrate AI-assisted workflows into campaigns.

Skills

Google Ads

Meta Ads

PPC Campaigns

Analytics

A/B Testing

AI Tools

Tools

Google Merchant Center

Google Analytics

GA4

Google Ads Editor

Job description

Build and optimize paid campaigns for a $1Billion+ e-commerce brand, with Google Ads at the core and Meta in the mix.

Total Annual Package: Up to USD $106,250 + comprehensive benefits (Base salary + monthly performance bonus of up to 25% of base)

Location: Remote (Global)

Growth path from here is Senior PPC Specialist → PPC Manager. What takes 4-5 years elsewhere happens in 1-2 here.

We've been AI-first since December 2023: AI-assisted keyword and search-term research is already part of the daily campaign workflow. Every optimization ships with an LLM validation link before it gets approved and implemented.

*This position is remote, with the option to work from our Dubai office (with 0% income tax), if preferred (relocation and visa sponsorship support available).

Role Overview

Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1Billion in sales, is hiring a PPC Specialist to own the day-to-day execution of Google Ads covering brand and non-brand Search, Performance Max and Shopping, with Meta campaigns in the mix, reporting directly to the Senior Manager, PPC. This role exists to turn account data on a large, mature Google Ads account into approved, implemented improvements, building the campaign structures, optimization routines and documented workflows that let the daily loop run reliably without the Senior Manager, PPC carrying it.

The Career Accelerator

You will have the rare opportunity to take on a broad scope of work with unmatched autonomy.

• Your scope: You build campaigns from scratch across Search, Performance Max and Shopping. You run the full daily optimization loop on a large, mature account, with Meta alongside Google. And you report directly to the Senior Manager, PPC, with no layers in between.
• Your first 12 months: build and launch Google Ads campaign structures from scratch across brand and non-brand Search, Performance Max and Shopping. Take over the daily loop of search-term review, negative keywords and campaign quality checks. Bring bidding adjustments and pause, hold or scale actions forward for approval. Tighten product segmentation and feed quality with Merchant Center. Test search ad copy and coordinate landing-page A/B tests with CRO and Development. Build and optimize Meta campaigns as assigned. Document repeatable AI-assisted workflows, validated against account data. Shape the future of paid search at Puffy, where Google Ads sits at the core of paid media.

What Is In It For You

This isn't just another PPC role. This is your chance to become a true industry architect.

1. Run the Full Daily Loop on a Large, Mature Account

You build the campaigns, run the optimization loop, and bring the next move forward.

• You design and build Google Ads campaign structures from scratch across brand and non-brand Search, Performance Max and Shopping, and run the daily work of keyword research, search-term review, negative keywords and quality checks. When the account data shows an inefficiency or a growth opportunity, you are the one who finds it and brings the recommendation forward.
• Every bidding, pacing and scaling action goes to the Senior Manager, PPC for approval before it goes live. You report to him directly, with no layers between your recommendation and the decision.

2. Join a High-Performance Organization and Partner with the 1%

Puffy: Top 5 Mattress Brand in US with Over $1Billion USD in Sales

Work directly with Forbes Council Member CEO. Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand

3. Embrace Radical Flexibility

Work from anywhere in the world with meaningful time zone overlap. Structure your environment around your best thinking, whether that's a home office, a co-working space, (OR) our Dubai headquarters (with full relocation, visa support, and 0% income tax if you choose). Your output is your credential, not your location.

4. Become the Specialist Who Knows Why the Account Moves

In most companies, PPC specialists inherit campaigns someone else built and spend their days tweaking bids inside them. Here, you're the person who builds the structure and explains why it performs. When the weekly paid review decides what to change next, your analysis is the reason the account moves. You'll build the judgment to design campaign structures from scratch and read what the data is actually saying — and the discipline to validate every recommendation before it touches a live campaign. Puffy has been AI-First since December 2023, so you'll build that judgment with an AI-native toolbox behind you rather than a backlog of manual checks in front of you.

What You'll Need

• At least 3 years of hands-on experience building, managing and optimizing Google Ads campaigns.
• At least 2 years of hands-on experience building, managing and optimizing Meta Ads campaigns.
• Practical experience building and optimizing Search and Performance Max campaigns, with a working understanding of Shopping and product-led campaign structures.
• Demonstrated experience personally designing and building Google Ads campaign structures from scratch, with clear explanations of the setup decisions and subsequent performance. Experience limited to optimizing inherited campaigns does not meet this requirement.
• Experience personally executing and managing campaigns with a spend of USD $500,000/month.
• Strong working knowledge of keyword research, search-term analysis, negative keywords, audience signals, bidding strategies and budget pacing.
• Strong analytical skills, including experience using Google Ads, Google Analytics and Excel or Google Sheets to interpret campaign data and develop actionable recommendations.
• Understanding of CRO and A/B testing principles, including how ad messaging and landing-page experience influence campaign performance.
• Practical experience using AI tools for research, analysis or campaign execution, with the judgment to validate outputs before applying them.
• Strong attention to detail, organization and communication skills, with the ability to manage the daily campaign workflow, seek approvals and collaborate effectively in a remote team.

Good-to-Have

• DTC e-commerce experience, particularly in high-consideration categories such as mattresses, furniture, home goods or comparable high-AOV products.
• Experience running Google Ads campaigns targeting the US market.
• Hands-on experience with Google Merchant Center, product-feed optimization and resolving product or feed-related issues.
• Experience implementing or troubleshooting conversion tracking using GA4 and Google Tag Manager.
• Experience using Google Ads Editor, Google Ads Scripts, APIs or other automation tools to improve campaign management and reporting.
• Current Google Ads certification.

The Puffy DNA:

We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor, regardless of their size.

• Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
• Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
• Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
• Go All-In: When the mission demands it, we rally as one team to cross the finish line.
• Total Annual Package: Up to USD $106,250 + comprehensive benefits (Base salary + monthly performance bonus of up to 25% of base)
• Annual salary review every January

Comprehensive medical, dental, and vision insurance (based country of hire)

Generous Paid Time Off (PTO) + Public holidays

• AI-First organization with access to AI-native tool stack
• Remote First: Work from the comfort of your home office
• International team collaboration across 16+ nationalities. Your assumptions get challenged daily.
• Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
• Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions