Paid Search Specialist

TrainMore; Amsterdam; On-site; EUR 45,000 - 75,000; Full time

Benefits offered by this job

8% holiday pay

26 days holiday

Pension plan

Work in Club Programme

OpenUp mental health access

Gym club access for you and a guest

Remote work up to 10 days/year

Charity day

Job summary

Urban Gym Group, Amsterdam-based, is seeking a Paid Search Specialist to scale SEM campaigns across regions and drive business growth. You will own bidding strategies, implement automation, and push AI-enabled search innovations.

The role emphasizes a strong technical foundation in paid search, with an expectation of excellent English communication and a positive impact on performance across multiple markets. Dutch language is a plus.

Qualifications

• Must have fluent English written and spoken.
• Strong track record managing mid-to-large Paid Search campaigns across multiple accounts/regions.
• Hands-on experience with scripts (JavaScript for Google Ads) and automation tools.
• Deep knowledge of AI search dynamics, Smart Bidding, and AI features in search platforms.

Responsibilities

• Manage, optimize, and scale advanced Paid Search campaigns (Google Ads & Microsoft Advertising) across multiple accounts and regions to drive growth.
• Implement and maintain automated bidding strategies, scripts, and automation tools to maximize efficiency and ROI.
• Experiment with AI features and integrate them into keyword and campaign strategies.
• Develop and execute comprehensive search strategies including A/B testing, landing page optimization, and audience targeting.
• Monitor campaign performance, identify trends across geographies, and deliver deep-dive reporting and analytics.
• Stay updated with search algorithm changes, automation trends, and performance marketing innovations.

Skills

English proficiency

Dutch language (advantage)

3+ years Paid Search management

Technical scripting (JavaScript)

AI features in search

Analytics & optimization

Tools

Google Ads

Microsoft Advertising

GA4

Looker Studio

Google Tag Manager

Job description

Amsterdam | Fulltime

Given the fast-moving, young and dynamic environment we operate in, we believe we achieve more together, face to face. This is an on-site role with a minimum of 4 days a week in the business (club or head office), close to the team, the brands and the clubs we serve.

Are you passionate about performance marketing and fueled by a love for an active lifestyle? Ready to build on your skills and bring Paid Search campaigns to the next level? Urban Gym Group is looking for aPaid Search Specialisttohelpgrowourbrandsandinspiremorepeopletoembracemovementthroughpowerful, data-drivencampaigns.Thisisyoursigntojoinourgrowingperformancemarketing team!

As our Paid Search Specialist, you’ll take full ownership of scaling and optimising our search engine marketing (SEM) campaigns across multiple accounts and regions. You will leverage advanced techniques like scripting and automation to streamline operations and stay ahead of the curve by integrating AI-driven search capabilities into our strategy.

Headquartered in Amsterdam, we have a strong focus on the Dutch market; therefore, understanding or speaking Dutch is considered a strong advantage, though our main company language is English.

Thispositionisidealforsomeonewitha strongtechnicalfoundation inpaidsearchwho’slookingtotakethenext step intheirmarketingcareer–withplenty of roomtodrive impactandgrow.

Key responsibilities

• Manage,optimise,andscaleadvancedPaidSearchcampaigns(GoogleAds& Microsoft Advertising)acrossmultiple accountsandgeographicalregionstodrive businessgrowth.
• Implementandmaintainautomatedbiddingstrategies, scripts,andautomationtoolstomaximizecampaignefficiencyandROI.
• StayattheforefrontoftheindustrybytestingandintegratingAI searchfeaturesandmodern searchbehaviorsintoourkeywordandcampaignstrategies.
• Developandexecutecomprehensivesearchstrategies,includingstructuralA/Btesting, landing pageoptimization,andaudiencetargeting.
• Monitor complexcampaignperformance, spotglobalandregionaltrends,anddeliverdeep-divereportingandanalysis.
• Stayuptodatewithsearch enginealgorithmupdates,automationtrends,andperformance marketinginnovations.

You

• Excellentproficiencyin English (writtenandverbal)is a must.
• Fluencyorworkingproficiencyin Dutch isconsidereda strong plus, butnota hardrequirement.
• 3+yearsof experiencemanagingmid-to-largescalePaidSearchcampaigns(GoogleAdsis a must).
• Proventrack recordof managingandstructuringmultiple accountsacrossdifferentregions/markets.
• Strongtechnicalbackgroundwithhands-on experienceusingscripts (JavaScriptforGoogleAds)andadvancedautomationtools.
• DeepunderstandingofAI searchdynamics, SmartBidding,andutilizingAI featureswithinsearch platforms.
• Expertknowledgeofconversiontracking, Google Tag Manager (GTM), consent mode,andattributionmodels.
• Stronganalyticalskillstointerpretcomplex data setsandtranslatethemintoactionableoptimizations.
• ProficiencywithGoogle Analytics (GA4),LookerStudio,andadvancedExcel/Google Sheets.

We offer

• Competitivesalaryplus8%holidaypaybasedonyourannualsalary
• 26daysholiday(basedonfull-timeemployment)
• Pension plantosupportyourfuture
• JoinourWorkin ClubProgrammeandexperiencelife onthegym floor
• Well-being matters: you and your family get unlimited access toOpenUp, our mental health and well-being partner
• Unlimitedaccesstoallourfirst-class clubsforyouanda +1
• Remote workingoptionfor up to 10 days a year based on full-time employment
• Onedayayearforcharitywork:givebackandmakeanimpact