Paid Social Director

The Next Ad B.V.; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Holiday allowance 8%

25 holidays

Travel allowance NS card

ClassPass

Company laptop

Bike plan

Pension plan

Dog-friendly office

Job summary

The Next Ad B.V. in Amsterdam is seeking a Paid Social Director to lead strategy, client relationships, and team growth across Europe. You will connect strategic vision with execution and elevate paid social campaigns for multiple brands.

You will shape capabilities, drive performance, mentor teams, collaborate with cross-functional colleagues, and build new opportunities with platforms like Meta, TikTok, Pinterest and LinkedIn.

Qualifications

• 4+ years of paid social experience including strategy, measurement and optimization.
• Proven leadership with ability to develop people and drive high performance (preferably in a media agency).
• Strong analytical and problem-solving skills with a results focus.
• Excellent communication skills; able to advise senior clients and build relationships.
• Fluent in English; Dutch is a plus.

Responsibilities

• Lead paid social strategy across multiple markets and align with client objectives and broader media plans.
• Oversee campaign delivery, measurement, and optimization for high-quality results.
• Coach and develop your team, building a high-performance culture.
• Build senior-level client partnerships with strategic guidance and growth opportunities.
• Shape the capability by developing best practices and embracing innovation and data-driven decision-making.
• Collaborate with cross-functional teams to deliver integrated solutions across brands/markets.
• Foster strategic partnerships with platforms like Meta, TikTok, Pinterest, and LinkedIn to unlock new opportunities.
• Contribute to new business pitches, client onboarding, and expanding offerings.

Skills

Paid social

Leadership

Client relationships

Analytical thinking

Communication

English fluent

Tools

Meta

TikTok

Pinterest

LinkedIn

Job description

Join our dynamic, international team working with some of the most exciting global and local brands across Europe. We turn bold ideas, data-driven insights, and creative thinking into impactful paid social campaigns that deliver real results. Across multiple markets, we help our clients push boundaries, unlock growth, and make every activation count!

The Role

As Paid Social Director, you will shape the direction and growth of our paid social capability for your clients, leading strategic thinking, client relationships, and team development across clients and markets.

Combining deep paid social expertise with strong leadership and a solid understanding of business and client needs, you will help clients unlock the full potential of paid social while continuously raising the bar on performance, innovation, and delivery. You will work closely with specialists, other capability directors and the Head of Social, to strengthen our offering, drive integrated media solutions, and identify new opportunities for growth.

This is a key leadership role for someone who can connect strategy with execution, inspire high-performing teams, and turn opportunities into measurable business impact.

What You'll Do

• Lead paid social strategy: Define and steer paid social strategies that align with client objectives, broader media plans, and business goals across multiple markets.
• Drive performance and excellence: Oversee campaign delivery, measurement, and optimization, ensuring high-quality execution and measurable results.
• Lead and develop talent: Coach and inspire your team, build a high-performance culture, and develop the next generation of paid social talent.
• Be a trusted client partner: Build strong senior-level relationships, provide strategic advice, and proactively identify opportunities to grow client partnerships.
• Shape the capability: Develop best practices, improve ways of working, and champion innovation, new technologies, and data-driven decision-making.
• Connect teams and expertise: Collaborate with other media capabilities, strategy, data, and creative teams to deliver integrated solutions that maximize impact.
• Build strategic partnerships: Work with platforms such as Meta, TikTok, Pinterest, and LinkedIn to unlock new opportunities, insights, and innovative solutions.
• Drive business growth: Contribute to new business pitches, client onboarding, new propositions, and opportunities to expand our offering.

What You'll Bring

• Extensive experience in paid social (4+ years), with a strong understanding of platforms, campaign strategy, measurement, and performance optimization.
• Proven leadership experience, with the ability to develop people, build strong teams, and drive high performance; preferably at a media agency
• Strong analytical and problem-solving skills, with a focus on performance and measurable results.
• Confidence in advising senior clients, influencing stakeholders, and building lasting relationships.
• Experience managing complex client portfolios, priorities, and cross-functional projects.
• Excellent communication skills and the ability to turn complex data and insights into clear, actionable recommendations.
• Fluent in English; Dutch is a plus.

Practicalities

• Based in the Netherlands and authorized to work without employer-sponsored visa support.
• Hybrid working model, combining our Amsterdam office, client visits, and working from home.

What We’ll Offer

• Flexible hybrid working: Plenty of autonomy to decide when you work from the office and from home
• 25 holidays: Based on a 40-hour contract
• Travel allowance: NS Business Card or kilometre reimbursement
• 8% holiday allowance: On top of your gross salary
• ClassPass subscription: Fully funded by the company
• Company laptop: Everything you need to do your best work
• Bike plan: An easy and sustainable way to get around
• Pension plan: Building towards your future
• Dog-friendly office: Bring your four-legged friend to our dedicated dog-friendly areas

As Paid Social Director, you'll have the autonomy to shape a key media capability, influence strategic decisions, and make a tangible difference to our clients, our people, and the agency. You'll combine strategic leadership with hands-on oversight, helping us deliver better work, build stronger partnerships, and unlock new opportunities across brands/markets.