Paid Search Specialist

Urban Gym Group; Amsterdam; Hybrid; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Competitive salary

26 holidays + public holidays (birthay

OpenUp access

Free membership for you and a +1

Volunteering leave

3% employer pension contribution

10 remote work days

Daily fruit

Coffee & tea

Job summary

Urban Gym Group in Amsterdam is seeking a Paid Search Specialist to own SEM campaigns across accounts and regions, leveraging automation and AI features to boost ROI. You’ll scale campaigns, test AI-enabled strategies, and drive data-driven optimisations in a fast-moving fitness environment.

The role is on-site with a minimum of four days a week in the office or clubs; strong English is required, Dutch is a plus, and there is clear room to grow within a dynamic marketing team.

Qualifications

• 3+ years managing mid-to-large Paid Search campaigns (Google Ads required).
• Proven ability to manage and structure multiple accounts across regions/markets.
• Strong understanding of AI search dynamics and Smart Bidding.
• Excellent English; Dutch language skills are a plus.

Responsibilities

• Manage, optimise, and scale advanced Paid Search campaigns across accounts and regions.
• Implement automated bidding strategies, scripts, and automation tools.
• Test and integrate AI search features and modern search behaviors.
• Develop and execute comprehensive search strategies including A/B testing.
• Monitor performance, identify trends, and deliver deep-dive analyses.
• Stay updated on algorithm changes and automation trends.

Skills

Paid Search management

Analytics interpretation

English proficiency

Cross-functional collaboration

Data-driven decision making

Tools

Google Ads

Microsoft Advertising

GA4

Looker Studio

Excel/Google Sheets

Job description

Amsterdam | Fulltime

Given the fast-moving, young and dynamic environment we operate in, we believe we achieve more together, face to face. This is an on-site role with a minimum of 4 days a week in the business (club or head office), close to the team, the brands and the clubs we serve.

Are you passionate about performance marketing and fueled by a love for an active lifestyle? Ready to build on your skills and bring Paid Search campaigns to the next level? Urban Gym Group is looking for a Paid Search Specialist to help grow our brands and inspire more people to embrace movement through powerful, data-driven campaigns. This is your sign to join our growing performance marketing team!

As our Paid Search Specialist, you’ll take full ownership of scaling and optimising our search engine marketing (SEM) campaigns across multiple accounts and regions. You will leverage advanced techniques like scripting and automation to streamline operations and stay ahead of the curve by integrating AI-driven search capabilities into our strategy.

Headquartered in Amsterdam, we have a strong focus on the Dutch market; therefore, understanding or speaking Dutch is considered a strong advantage, though our main company language is English.

This position is ideal for someone with a strong technical foundation in paid search who’s looking to take the next step in their marketing career; with plenty of room to drive impact and grow.

Key responsibilities

• Manage, optimise, and scale advanced Paid Search campaigns (Google Ads & Microsoft Advertising) across multiple accounts and geographical regions to drive business growth.
• Implement and maintain automated bidding strategies, scripts, and automation tools to maximize campaign efficiency and ROI.
• Stay at the forefront of the industry by testing and integrating AI search features and modern search behaviors into our keyword and campaign strategies.
• Develop and execute comprehensive search strategies, including structural A/B testing, landing page optimization, and audience targeting.
• Monitor complex campaign performance, spot global and regional trends, and deliver deep-dive reporting and analysis.
• Stay up to date with search engine algorithm updates, automation trends, and performance marketing innovations.

You

• Excellent proficiency in English (written and verbal) is a must.
• Fluency or working proficiency in Dutch is considered a strong plus, but not a hard requirement.
• 3+ years of experience managing mid-to-large scale Paid Search campaigns (Google Ads is a must).
• Proven track record of managing and structuring multiple accounts across different regions/markets.
• Deep understanding of AI search dynamics, Smart Bidding, and utilizing AI features within search platforms.
• Strong analytical skills to interpret complex data sets and translate them into actionable optimizations.
• Proficiency with Google Analytics (GA4); experience with Looker Studio is a nice to have, along with advanced Excel/Google Sheets skills.

We offer:

• Competitive salary
• 26 holidays + public holidays (includes your birthday off) based on full-time employment
• Well-being matters: you and your family get unlimited access to OpenUp, our mental health and well-being partner
• Free membership for you and a +1 of your choice in all of our labels (NL + UK included)
• Volunteering leave (1 day pr. year)
• 3% employer pension contribution with Vive
• 10 remote work days pr. year role dependant, based on full-time employment (within the European timezones)
• Daily fresh fruit
• Coffee & tea