Online Community Coordinator - Vitamin Well Netherlands

Vitamin Well; Amsterdam; On-site; EUR 42,000 - 65,000; Full time

Job summary

Vitamin Well Group in Amsterdam is seeking an Online Community Coordinator to manage publishing, conversations, and engagement for Vitamin Well, NOCCO and Barebells across Instagram, TikTok, Snapchat and other platforms. You will respond to messages, foster creator and ambassador relationships, and help shape content planning with a constant pulse on audience behavior.

Based in our Netherlands hub, you will collaborate with local and global teams to grow community reach and brand relevance in

Qualifications

• Experience with social media, community management, publishing, content creation, or similar areas is advantageous.
• Strong understanding of platforms such as Instagram, TikTok, Snapchat, and emerging social channels.
• An interest in trends, online culture, and consumer behaviour.
• Strong written communication skills.
• A structured and detail-oriented way of working.
• The ability to balance planned activity with reactive opportunities.
• Fluency in English and Dutch.

Responsibilities

• Publish content across platforms such as Instagram, TikTok, Snapchat, and Stories.
• Manage comments, conversations, and direct messages across our channels.
• Engage with relevant content, creators, and communities beyond our own channels.
• Help ensure our brands maintain an active and consistent presence across platforms.
• Identify trends, conversations, and cultural moments relevant to our brands.
• Contribute ideas and audience insights to content planning and creative development.
• Monitor channel performance and audience behaviour.
• Produce weekly reports and performance updates.
• Use insights and learnings to improve engagement and content performance.

Skills

Social media

Community management

Publishing

Content creation

Trend analysis

Job description

Vitamin Well Group develops premium functional drinks, snacks and protein products designed for modern, everyday life and on-the-go consumption. Our portfolio includes Barebells, NOCCO and Vitamin Well. With over 750 employees and revenue of more than SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the world. Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar across our categories.

About the role

As Online Community Coordinator Netherlands, you will be responsible for keeping Vitamin Well, NOCCO, and Barebells active, relevant, and engaged across social media platforms.

You will manage publishing, conversations, community engagement, and day-to-day communication across channels. From responding to direct messages and engaging with communities to identifying trends and supporting content planning, you help ensure our brands remain active, relevant, and connected to consumers.

This role sits at the centre of our social presence. You will have a constant pulse on what is happening across our channels, what audiences respond to, and where opportunities exist to strengthen engagement and community growth.

You will work as part of the Netherlands Social Marketing team and report directly to the Head of Social Marketing Benelux. The role is based at our Netherlands hub in central Amsterdam.

In this role you will

Publishing, communication and engagement

• Publish content across platforms such as Instagram, TikTok, Snapchat, and Stories
• Manage comments, conversations, and direct messages across our channels
• Engage with relevant content, creators, and communities beyond our own channels
• Help ensure our brands maintain an active and consistent presence across platforms

Community and audience engagement

• Engage with consumers and communities through daily interaction across social platforms
• Support personalised send-outs and community initiatives
• Build and maintain creator, ambassador, and send-out lists
• Identify opportunities to strengthen engagement and community growth

Trends, insights and reporting

• Identify trends, conversations, and cultural moments relevant to our brands
• Contribute ideas and audience insights to content planning and creative development
• Monitor channel performance and audience behaviour
• Produce weekly reports and performance updates
• Use insights and learnings to improve engagement and content performance

  Social marketing

  • Work closely with Content and Brand Experience to maximise the impact of activations, partnerships, and content
  • Help identify opportunities for reactive content and trend-driven activity
  • Bring audience feedback, trends, and community insights into the wider social marketing team

  What you can expect

  • A role at the centre of how Vitamin Well, NOCCO, and Barebells interact with consumers in the Dutch market
  • The opportunity to influence engagement, community growth, and brand relevance across multiple platforms
  • Close collaboration with local and global teams
  • A fast-moving environment where trends, culture, and consumer behaviour matter
  • The opportunity to develop broad experience across social media, content, and community management

  Who you are

  You are naturally curious about what people engage with, talk about, and share online.

  You enjoy social media beyond simply consuming content. You pay attention to trends, communities, conversations, and platform behaviour, and you understand what creates engagement.

  You are structured enough to keep things organised while remaining flexible enough to react when opportunities appear.

  You enjoy being close to the conversation and understanding what makes people engage with brands.

  To succeed in this role, you likely have

  • Experience with social media, community management, publishing, content creation, or similar areas is advantageous
  • A strong understanding of platforms such as Instagram, TikTok, Snapchat, and emerging social channels
  • An interest in trends, online culture, and consumer behaviour
  • Strong written communication skills
  • A structured and detail-oriented way of working
  • The ability to balance planned activity with reactive opportunities
  • Fluency in English and Dutch

  Life at Vitamin Well Group

  At Vitamin Well Group, we believe that a great workplace fuels great products. With over 750 employees worldwide, our people play an important role in how we build brands, develop products and grow the business. Our values – innovation, courage, drive and responsibility – shape how we work together and how we do business.

  Across functions and markets, our teams are hands-on in building our brands, developing our products and making them available to consumers around the world. We embrace an office-first principle because we believe our best ideas emerge when people come together, share ideas, build relationships and take ownership.

  Promoting active lifestyles is part of our culture. Employees can take part in run clubs, group workouts, races and sporting events that suit different interests and fitness levels. As we continue to grow, we aim to make a positive impact by reducing our environmental footprint, promoting active and healthy lifestyles, and acting responsibly across our value chain.