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The July is opening a new 244-room apartment-hotel on Amsterdam South Axis. We seek a confident General Manager to lead pre-opening, build a high-performing team, and deliver exceptional guest experiences across hotel, F&B, and events.
You will manage P&L, drive commercial performance, and partner with HQ to shape operations, culture, and ESG integration. A hands-on, empowering leader will thrive in this growth-focused environment.
Something exciting is coming to Amsterdam's South Axis! We're transforming an iconic building into The July Amsterdam South Axis, our newest apartment-hotel with 244 rooms, a vibrant restaurant and bar, gym & wellness area, meeting & events spaces, dedicated co-working area and welcoming spaces designed to bring together travellers, locals and the surrounding community. Expected to open in spring 2027, this new destination will combine thoughtful design, sustainability and the comfort of home with the energy of Amsterdam.
At The July, we believe our people bring our spaces to life. That is why we are looking for a confident and inspiring General Manager to lead our newest Amsterdam location. With a larger-scale operation, a strong Food & Beverage offering and a mix of short-\u2014and long-stay guests, this is an exciting opportunity for an experienced hospitality leader who knows how to bring all aspects of a hotel together. You will build and empower your team, safeguard standards and create a workplace culture where hospitality feels natural and genuine.
If you bring warm leadership, a sharp commercial and operational mindset, and the excitement to turn a brand-new location into a thriving hospitality destination, we would love to meet you!
As the General Manager, you will oversee all aspects of our 244-room apartment-hotel, including its extensive Food & Beverage offering. The pre-opening phase gives you a unique opportunity to build your team, shape the operations and lay the foundation for a successful opening.
You will embrace our open and positive culture, with a strong focus on continuous improvement. Working closely with The July's HQ, you will use your operational expertise, commercial mindset and creativity to deliver an exceptional guest experience while driving strong financial results. You understand the dynamics of both hotel, F&B operations, Meeting & Events including the designated co-working area and know how to bring different teams and stakeholders together to create one seamless hospitality experience.
As a hands‑on leader, you will inspire your team by example, creating a positive impact on both our people and guests while building a vibrant and supportive community where everyone thrives.
Your responsibilities will include managing the overall profit and loss performance (P&L), optimizing operational efficiency and achieving ambitious financial targets. You will continuously strengthen our brand proposition through exceptional guest experiences, strong team engagement and a successful F&B and Meeting & Events operation that appeals to both hotel guests and the local community.
Your next story begins at The July: come share it with us.