Media Tech & Data Innovation Lead

Unilever PLC; Rotterdam; Hybrid; EUR 120,000 - 160,000; Full time

Job summary

Unilever is seeking a Data & Tooling Innovation Media Lead for the Integrated Demand Generation Team in Rotterdam. You will shape how Foods drives stronger media performance through platforms, technology, automation, data and AI.

This full-time role spans media buying, ad tech partnerships, and global measurement infrastructure, with emphasis on scalable solutions, governance, and smarter bidding across markets.

Qualifications

• Deep hands-on experience across major digital media platforms.
• Strong understanding of media buying, optimisation, and auction dynamics.
• Experience using ad tech partners such as Smartly, The Trade Desk, Innovid, and DoubleVerify.

Responsibilities

• Define and scale buying best practices across major media platforms.
• Drive adoption of Smart Bidding and platform-native optimisation capabilities.
• Own core media platform responsibilities including ad account structures, governance, buying principles and smart bidding approaches.
• Own media spend and performance reporting across markets, ensuring clear visibility of investment, delivery and optimisation opportunities.

Job description

Unilever is seeking a Data & Tooling Innovation Media Lead for the Integrated Demand Generation Team in Rotterdam. You will shape how Foods drives stronger media performance through platforms, technology, automation, data and AI.

This full-time role spans media buying, ad tech partnerships, and global measurement infrastructure, with emphasis on scalable solutions, governance, and smarter bidding across markets.