Marketing Manager | Lead Generation & B2B Growth | Remote (Global)

PortaOne; Netherlands; Remote; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation

Global remote team

Job summary

PortaOne is seeking a Marketing Manager to own and scale lead generation. The role focuses on fast, data-driven experiments to attract and convert qualified leads, optimizing campaigns for measurable results.

You will plan and run campaigns, manage Google Ads, analysts, budgets, and content distribution. This fully remote role offers global impact and collaboration with leadership.

Qualifications

• Proven experience in B2B demand generation, software or telecom preferred
• Strong analytical and data-driven mindset
• Proficiency with Google Ads, Google Analytics, and marketing automation tools
• Excellent English communication skills (C1)
• Experience with international event planning is an asset
• Independent, results-oriented, and comfortable in a fully remote environment

Responsibilities

• Plan, execute, and continuously improve lead generation campaigns
• Run short-cycle, trial-and-error marketing projects to identify effective growth channels
• Manage and optimize Google Ads campaigns and other digital acquisition channels
• Monitor and analyze performance using Google Analytics and other data tools
• Manage and adjust the marketing budget based on campaign results
• Oversee content creation and distribution (videos, newsletters, customer stories, use cases)
• Organize up to 2 global events per year, including trade shows, customer conferences, and webinars (South Africa, USA, Europe, etc.)
• Implement automated outreach campaigns on LinkedIn and other platforms

Skills

B2B demand gen

Data-driven

Google Ads

Google Analytics

Marketing automation

English proficiency

Event planning

Remote work

Tools

Google Analytics

LinkedIn Campaigns

Job description

We are looking for a Marketing Manager to own and scale lead generation. The focus is on running fast, data-driven marketing experiments to attract and convert qualified leads, optimizing campaigns based on measurable results.

Key Responsibilities

• Plan, execute, and continuously improve lead generation campaigns
• Run short-cycle, trial-and-error marketing projects to identify effective growth channels
• Manage and optimize Google Ads campaigns and other digital acquisition channels
• Monitor and analyze performance using Google Analytics and other data tools
• Manage and adjust the marketing budget based on campaign results
• Oversee content creation and distribution (videos, newsletters, customer stories, use cases)
• Organize up to 2 global events per year, including trade shows, customer conferences, and webinars (South Africa, USA, Europe, etc.)
• Implement automated outreach campaigns on LinkedIn and other platforms

Requirements

• Proven experience in B2B demand generation (software or telecom preferred)
• Strong analytical and data-driven mindset
• Proficiency with Google Ads, Google Analytics, and marketing automation tools
• Excellent English communication skills (С1)
• Experience with international event planning is an asset
• Independent, results-oriented, and comfortable in a fully remote environment

Why PortaOne

• Global remote team with an innovative culture
• Direct impact on company growth strategy
• Flat structure and close collaboration with leadership
• Competitive compensation