Marketing Manager

Mackinnon Bruce International; Zuid-Holland; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

Mackinnon Bruce International partners with a leading international medical imaging software company to recruit a Marketing Manager for the interventional cardiology portfolio. The role spans upstream strategy and downstream execution, acting as the central commercial voice within a small, ambitious marketing team.

The role is based in the Netherlands with hybrid work (approximately two days in the office).

Qualifications

• Experience in interventional cardiology or cardiovascular MedTech.
• End-to-end marketing capability from strategy to execution.
• Experience with product launches and integrated campaigns in medical devices or cardiovascular industry.
• Experience enabling sales teams and distributors.
• Comfortable collaborating with Product Management, Clinical Affairs, Sales, and leadership.
• Proficiency with marketing tech and digital channels (Salesforce/Pardot an asset).

Responsibilities

• Define and execute downstream marketing strategy for the interventional portfolio, including positioning and messaging.
• Develop value propositions grounded in market and clinical insights.
• Lead product launches, market readiness, and post-launch adoption support.
• Equip sales teams, distributors, and partners with training and materials.
• Develop and run integrated campaigns across digital channels, congresses, webinars, and partner initiatives.
• Support growth markets with localised campaigns and distributor enablement.
• Manage digital operations including website, CRM, segmentation, and marketing-cloud initiatives.
• Contribute to market access and pricing discussions with leadership.
• Manage marketing budget and measure impact of activities.

Skills

Interventional cardiology

End-to-end marketing

Product launches

Sales enablement

Digital marketing

Marketing automation

Cross-functional collaboration

Marketing technology

Entrepreneurial mindset

Education

Bachelor's or Master's degree in Business/Marketing/Health sciences

Tools

Salesforce/Pardot

Job description

Marketing Manager, Interventional Cardiology – Medical Imaging Software | Netherlands (Hybrid)

About the Company

Mackinnon Bruce International is partnering with a well-established, international medical imaging software company that has been at the forefront of cardiovascular diagnostics for over 30 years. Their software is trusted by cardiologists, radiologists, researchers, and industry partners across more than 40 countries to deliver faster, more accurate clinical insights and improve patient outcomes. With a clear strategic focus on growing their interventional cardiology portfolio, this organisation is now investing in the senior marketing talent needed to drive that next chapter of commercial growth.

About the Role

As the business accelerates the commercialisation of its interventional cardiology portfolio, it is seeking an experienced Marketing Manager to own the full marketing function for this business area. This is a high-impact, end-to-end role spanning upstream strategy and hands-on downstream execution. You will be a central commercial voice within a small, collaborative, and ambitious marketing team, working closely with Clinical Affairs, Product Management, Sales, and senior leadership to bring the interventional portfolio to a broader clinical audience.

Netherlands (hybrid, approximately two days per week in office), this role offers the opportunity to make a tangible and visible commercial difference within a mission-driven organisation.

Responsibilities

• Define and execute the downstream commercial marketing strategy for the interventional cardiology portfolio, including positioning, messaging, branding, and promotion.
• Develop differentiated value propositions grounded in market, competitive, clinical, and commercial insight.
• Lead the commercialisation of new products and software releases, including launch planning, market readiness, and post-launch adoption support.
• Equip direct sales teams, distributors, and channel partners with effective training, tools, and customer-facing materials.
• Develop and execute integrated marketing campaigns across digital channels, congresses, webinars, partner initiatives, and distributor activities.
• Support commercial execution in priority growth markets through localised campaigns and distributor enablement.
• Manage digital marketing operations including the website, Salesforce/Pardot, segmentation, and marketing-cloud initiatives.
• Contribute to market access and pricing discussions alongside product and commercial leadership.
• Manage the marketing budget and measure the commercial impact of all marketing activities.

Qualifications

• Bachelor's or Master's degree in Business, Marketing, Life Sciences, Biomedical Engineering, Healthcare Management, or a related field.

Required Skills

• Demonstrated experience in interventional cardiology or a closely related cardiovascular MedTech field, a strong understanding of the cath lab environment and its clinical and commercial dynamics is essential.
• Proven end-to-end marketing capability: strategic upstream thinking combined with hands-on downstream execution.
• Experience developing and executing commercialisation plans, product launches, and integrated campaigns within medical devices, healthcare technology, or the cardiovascular industry.
• Experience enabling sales teams, distributors, and channel partners, including adapting strategies to local commercial realities.
• Comfortable working cross-functionally with Product Management, Clinical Affairs, Sales, and senior stakeholders.
• Proficient with marketing technology and digital channels; experience with Salesforce/Pardot or similar platforms is an advantage.
• Entrepreneurial, resourceful, and low-ego mindset suited to a small-company environment where you own your outcomes.

Preferred Skills

• Background in medical imaging software, digital health, or healthcare IT.
• Sales affinity or prior sales experience.
• Established network within interventional cardiology or cardiovascular imaging.
• Experience working with or transitioning from a larger MedTech organisation into a scale-up environment.