Interventional Cardiology Marketing Lead - MedTech Software

Mackinnon Bruce International; Zuid-Holland; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

Mackinnon Bruce International partners with a leading international medical imaging software company to recruit a Marketing Manager for the interventional cardiology portfolio. The role spans upstream strategy and downstream execution, acting as the central commercial voice within a small, ambitious marketing team.

The role is based in the Netherlands with hybrid work (approximately two days in the office).

Qualifications

• Experience in interventional cardiology or cardiovascular MedTech.
• End-to-end marketing capability from strategy to execution.
• Experience with product launches and integrated campaigns in medical devices or cardiovascular industry.
• Experience enabling sales teams and distributors.
• Comfortable collaborating with Product Management, Clinical Affairs, Sales, and leadership.
• Proficiency with marketing tech and digital channels (Salesforce/Pardot an asset).

Responsibilities

• Define and execute downstream marketing strategy for the interventional portfolio, including positioning and messaging.
• Develop value propositions grounded in market and clinical insights.
• Lead product launches, market readiness, and post-launch adoption support.
• Equip sales teams, distributors, and partners with training and materials.
• Develop and run integrated campaigns across digital channels, congresses, webinars, and partner initiatives.
• Support growth markets with localised campaigns and distributor enablement.
• Manage digital operations including website, CRM, segmentation, and marketing-cloud initiatives.
• Contribute to market access and pricing discussions with leadership.
• Manage marketing budget and measure impact of activities.

Skills

Interventional cardiology

End-to-end marketing

Product launches

Sales enablement

Digital marketing

Marketing automation

Cross-functional collaboration

Marketing technology

Entrepreneurial mindset

Education

Bachelor's or Master's degree in Business/Marketing/Health sciences

Tools

Salesforce/Pardot

Job description

Mackinnon Bruce International partners with a leading international medical imaging software company to recruit a Marketing Manager for the interventional cardiology portfolio. The role spans upstream strategy and downstream execution, acting as the central commercial voice within a small, ambitious marketing team.

The role is based in the Netherlands with hybrid work (approximately two days in the office).