Marketing Director

Relocately; Amsterdam; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Remote work flexibility

Open and transparent environment

Growth in scale-up company

Global team collaboration

Office access in Amsterdam and other全球

Job summary

Relocately, a market leader in lead generation for the international moving industry, seeks a Marketing Director to oversee all marketing efforts and drive brand awareness, customer acquisition, and revenue growth. This role requires strategic leadership across channels and collaboration with sales, product, and support teams.

You will shape long-term marketing plans, manage campaigns, and grow a high-performing team in a fast-paced scale-up environment with remote-friendly options.

Qualifications

• Extensive experience in marketing and progressively responsible roles.
• Strategic mindset with ability to develop long-term plans.
• Strong leadership to motivate and guide the marketing team.
• Deep understanding of relocation/related services or B2B markets preferred.
• Creative thinking for innovative campaigns to differentiate the brand.
• Ability to analyze data and optimize marketing efforts.
• Experience in managing marketing budgets and allocating resources.

Responsibilities

• Develop and execute the overall marketing strategy aligned with company objectives and target audience.
• Oversee brand positioning, messaging, and consistency across channels.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Plan and manage marketing campaigns across online and offline channels to generate leads.
• Oversee digital marketing efforts including website optimization, SEO, SEM, email, social media, and content marketing.
• Plan and execute advertising and promotional activities to reach target audiences.
• Manage the marketing budget and ensure efficient resource allocation for ROI.
• Analyze marketing data to measure campaign effectiveness and drive decisions.
• Lead and develop the marketing team and collaborate with sales, product, and support.

Skills

Strategic marketing

Leadership

Brand management

Digital marketing

Budget management

Market research

Cross-functional collaboration

Tools

SEO tools

SEM platforms

Email marketing tools

Social media management

Content management systems

Job description

At Relocately, we are looking for a Marketing Director to oversee and manage all aspects of the company’s marketing efforts. This role is crucial in driving brand awareness, customer acquisition, and revenue growth.

Relocately is the market leader in lead generation for the international moving industry across 60 countries and is rapidly expanding into new services and markets. Our global platform provides a one‑stop solution for relocation services worldwide, and we are expanding into areas such as currency exchange, housing/short stay, and immigration assistance.

As part of the Moveasy group, Relocately currently operates in 70 countries, with offices in Amsterdam, Sydney, Singapore, and Manila.

A snapshot of your role

As a Marketing Director, you will be responsible for overseeing and managing all aspects of a company's marketing efforts. This role is crucial in driving brand awareness, customer acquisition, and revenue growth. The specific responsibilities and requirements can vary depending on the company's size, industry, and marketing strategy.

Responsibilities

• Develop and execute the overall marketing strategy aligned with the company's objectives and target audience.
• Oversee brand positioning, messaging, and consistency across all marketing channels.
• Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement.
• Plan and manage marketing campaigns, including online and offline channels, to generate leads and increase brand visibility.
• Oversee digital marketing efforts, including website optimization, SEO, SEM, email marketing, social media, and content marketing.
• Plan and execute advertising and promotional activities to reach the target audience effectively.
• Develop and manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
• Analyze marketing data and performance metrics to measure the effectiveness of campaigns and make data-driven decisions.
• Lead and manage the marketing team, providing guidance, support, and feedback to ensure team members' professional growth and success.
• Work closely with other departments, such as sales, product development, and customer support, to align marketing efforts with overall business goals.

Requirements

• Extensive experience in marketing and progressively responsible roles is essential to understand the various aspects of marketing and leadership.
• A strategic mindset and the ability to develop long‑term marketing plans that align with the company's vision and objectives.
• Strong leadership qualities, including the ability to motivate and inspire the marketing team to achieve their goals and collaborate effectively.
• A deep understanding of the industry in which the company operates and the target market's needs and preferences.
• The ability to think creatively and develop innovative marketing campaigns to differentiate the brand from competitors.
• Proficiency in analyzing marketing data and metrics to make informed decisions and optimise marketing efforts.
• Experience in managing marketing budgets and allocating resources effectively to achieve the best results.
• Excellent communication and presentation skills to effectively convey marketing strategies, ideas, and results to stakeholders.
• Familiarity with various digital marketing channels and tools to leverage them effectively for the company's benefit.
• Adaptability and openness to adopting new trends and technologies in an evolving marketing landscape.

We offer you

• An exceptional opportunity to contribute to the development of a leading platform in the relocation industry.
• The space to operate independently in an open and transparent environment.
• Flexible working arrangements, allowing remote work or access to our various offices worldwide.
• The chance to grow within an ambitious scale‑up company in a dynamic and fast‑paced environment.
• Joining a young and highly motivated team.

Our values

We’re proud of our diverse global team, all working in a collaborative environment and happy to share these common values:

• Ambition: Voice and measure your goals.
• Impact: Do, get it done, create impact.
• Judgement: Make wise judgement calls, putting the team and business at heart.
• Leadership: Continuous improvement starts with independent action.
• Leverage: Do more with less, master the art of leverage.
• Passion: Be positive, bring passion and energy.
• Transparency: A transparant team can help each other.