Marketing & Digital Content - internship

CitizenM; Leiden; Hybrid; EUR 7,800 - 9,500; Full time

Benefits offered by this job

Experience nights

Development programs

Tech devices

Commuting covered

Flexible holidays

Employee assistance program

Team events

Leiden office

Job summary

CitizenM in Leiden offers a Marketing & Digital Content internship where you’ll assist in hospitality marketing and develop skills across content creation, campaigns and performance analysis. You will work with a dynamic team on real projects, contributing ideas and learning from experienced colleagues while gaining hands-on experience with Marriott platforms and Contentful.

This six-month internship starts January 2027, with 3 days per week in the office and a 40-hour schedule.

Qualifications

• Must be currently studying marketing, communications, hospitality or related field.
• Curious about AI tools and how they can be used creatively in marketing.
• Fluent in English and possibly other languages.

Responsibilities

• Keep hotel content accurate and engaging across Marriott platforms and on-property touchpoints.
• Tag, organise and upload photos to the image library for easy access and brand consistency.
• Explore local trends and opportunities; share ideas with the team.
• Gather and interpret marketing performance data to support reporting and audience insights.
• Collaborate with F&B, Operations and Tech to ensure guest-facing content accuracy.
• Monitor the marketing inbox and route inquiries to the right team members.
• Attend Marriott marketing webinars and share key takeaways with the team.
• Assist with content planning, drafting posts, and monitoring engagement for LinkedIn.

Skills

Curious about AI tools

English fluent

Organised

Creative thinker

Education

Currently studying marketing/communications/hospitality

Tools

Contentful

Job description

Marketing & Digital Content - internship

Ready to get hands-on experience in hospitality marketing? As our Marketing & Digital Content Intern, you'll get a behind-the-scenes look at how a hotel management company brings its marketing to life. You'll work alongside our team, contribute to real projects and develop your skills across content, campaigns and other marketing activities.

You'll get involved in a mix of day-to-day activities and longer-term projects, from digital content and market research to collaborating with other teams. Along the way, you'll have plenty of opportunities to contribute ideas, learn from experienced colleagues and put your knowledge into practice.

• Department: sales & marketing
• Employment Type: Internship
• Location: Netherlands, Leiden
• Reporting To: marketing manager US
• Compensation: €750 / month

Key Responsibilities

• help the team keep hotel content accurate, engaging and up to date across Marriott platforms and digital on-property touchpoints (e.g., website, in-room iPads, kiosks).
• help tag, organise and upload photos to our image library for easy team access and consistent brand use.
• explore local trends, competitor activity and seasonal opportunities, and share ideas with the team.
• learn how to gather and interpret marketing performance data, supporting reporting and audience insights.
• work with colleagues across F&B, Operations and Tech to help gather information and ensure guest-facing content is accurate.
• monitor the marketing inbox, helping respond to inquiries and route requests to the appropriate team members.
• join relevant Marriott marketing webinars and share key takeaways and updates with the team.
• assist with content planning, drafting posts, and monitoring engagement to support the company's B2B presence on LinkedIn.

Qualifications / skills

• curious about AI tools and how they can be used creatively and effectively in marketing.
• currently studying marketing, communications, hospitality, or any other related discipline
• available for six months, preferred starting date January 2027
• a curious, creative thinker who enjoys exploring new ideas and solving problems
• fluent in English, preferably more languages
• organised, detail-oriented and eager to learn, with the ability to juggle different tasks

What you will learn

• how marketing works behind the scenes at an international hotel company, from digital content and campaigns to brand management.
• hands-on experience with professional marketing tools and platforms, including Marriott's digital ecosystem and Contentful.
• how to research markets, understand audiences and use performance data to inform marketing decisions.
• how different teams, from Marketing and Revenue to Operations and F&B, work together to create a consistent guest experience.
• how to turn ideas into real marketing activities, building your confidence, creativity and practical skills along the way.

What's in it for you?

• citizenM experience nights for you
• Personal and professional development opportunities and programs
• Latest tech devices and all the tools you need to be successful in your role
• Commuting travel costs covered (by car or public transport)
• Flexible public holidays
• Employee assistance program
• Varied team days and social events (from food trucks and quizzes at the office to parties on boats)
• Modern office in Leiden, 500m from the central station

Location and hours

• 3 days per week in the office or on-site (hotels)
• Monday to Friday, ideally 40 hours per week. Flexible schedule based on school schedule.
• Exciting on the job training, including travel abroad within the EU
• Must have the right to work in the country for which you are applying
• Start date = January or February 2027