Marketing Communications Manager, EMEA

Hach; Tiel; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Professional onboarding and training

Powerful team environment

Career coaching and development

Health benefits

Job summary

Hach, a Veralto company, seeks a Marketing Communications Manager for EMEA to drive brand awareness, demand generation, and revenue growth across regions. You will own the end-to-end campaign strategy, craft customer-focused messaging, and lead integrated, multi-channel programs in collaboration with regional and global teams.

You will manage stakeholders, enable data-driven decisions, and push for innovative ideas while maintaining alignment with commercial objectives and budgets.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of B2B marketing with end-to-end campaign management.
• Proven multi-channel campaigns generating leads, pipeline, and revenue.
• Strong English writing and verbal communication.
• Experience with marketing automation and CRM like Marketo/Salesforce.

Responsibilities

• Own the EMEA campaign strategy from insight to execution, driving brand awareness and revenue growth.
• Lead multi-channel campaigns across digital, email, social, events, and offline activities.
• Develop messaging that translates value propositions into customer-focused content.
• Collaborate with Marketing, Sales and Product teams to align campaigns with priorities.
• Analyze performance data and optimize campaigns for ROI.

Skills

B2B marketing

Campaign management

Marketing automation

CRM platforms

English communication

Education

Bachelor’s degree in Marketing

Tools

Marketo

Salesforce

GA/GA4

Power BI

Job description

• Doing meaningful work that makes an everyday impacton the world around you.
• Growing your expertiseand expanding your skillset with every project.
• Thriving in a supportive team environmentthat inspires you to strive for excellence.

Imagine yourself…

• Doing meaningful work that makes an everyday impacton the world around you.
• Growing your expertiseand expanding your skillset with every project.
• Thriving in a supportive team environmentthat inspires you to stride for excellence.

At Hach, a Veralto company, we ensure water quality for people around the world, and every team member plays a vital role in that mission. Our founding vision is to make water analysis better—faster, simpler, greener, and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions. As part of our team and the broader Veralto network, you’ll be part of a unique work environment where purpose meets possibility: where you’ll make an immediate, measurable impact on a global scale by enabling the world’s everyday water needs, and where you’ll have opportunities to foster your professional development and fuel your career growth. Motivated by the highest possible stakes in climate change and global health, we’re working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment. More about us: https://www.hach.com/about-us

Reporting to the Sr Manager Marketing and Communication EMEA, the Marketing Communications Manager, EMEA, is responsible for developing and executing integrated marketing campaigns that drive brand awareness, lead generation, and revenue growth across the region. This role owns the EMEA campaign strategy from insight to execution, creating customer-focused messaging and impactful campaigns that deliver measurable business results through close collaboration with regional and global stakeholders.

This position is part of the Marketing Department and will be hybrid if located close to one of our offices. We will be flexible on remote work for the right candidate.

We offer:

• Professional onboarding and training options
• Powerful team looking forward to working with you
• Career coaching and development opportunities
• Health benefits

In this role, a typical day will look like:

• Drive the full-funnel EMEA campaign strategy for your area, from brand awareness to demand generation, with a clear line of sight to pipeline contribution and bookings growth.
• Challenge the status quo by bringing fresh thinking, new channel approaches, and bold creative ideas that push Hach's marketing beyond the expected.
• Lead the development of compelling, customer-first campaign messaging that translates Hach's unique value propositions and product benefits into content that resonates and converts.
• Build and orchestrate integrated multi-channel campaigns, spanning digital advertising, email, paid and organic social, content syndication, webinars, offline activities and events, with the channel mix intelligence to know what works where and why.
• Leverage existing assets, tools, and audiences smartly (maximizing impact without always requiring more budget) and scale what works across markets.
• Collaborate with Marketing, Sales and Product teams to ensure campaigns are tightly aligned to commercial priorities, customer pain points, and the EMEA market opportunity.
• Analyze campaign performance data, using insights to optimize in-flight, report on ROI, and continuously sharpen the approach.
• Develop engaging content across formats, copy, creative briefs, landing pages, nurture sequences, and campaign assets, that speak directly to personas at every stage of their journey.
• Manage your stakeholders (internal and external) with a results-first mindset, ensuring delivery of high-quality work on time and within budget.
• Implement a test-and-learn culture, piloting new ideas, measuring impact, sharing lessons, and bringing the team along on the journey.

The essential requirements of the job include:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of B2B marketing experience, with a strong understanding of the buyer journey and end-to-end campaign management.
• Proven track record of designing and executing integrated, multi-channel marketing campaigns that drive measurable results, including lead generation, pipeline growth, and revenue impact.
• Strong expertise across key marketing channels, including email, paid media, SEO/SEM, social media, content marketing, events, and print.
• Experience with marketing automation and CRM platforms, such as Marketo, Salesforce, or similar tools.
• Demonstrated success working in international, cross-functional, and matrixed environments, effectively managing multiple stakeholders, priorities, and campaigns.
• Excellent written and verbal communication skills in English, with the ability to create clear, compelling, and customer-focused messaging.

Preferred Qualifications

These are nice-to-have skills that will set candidates apart:

• Experience in industrial, environmental, water quality, or life sciences B2B marketing
• A track record of challenging existing approaches and successfully introducing new ideas, channels, or methodologies that improved results
• Familiarity with analytics tools (Google Analytics/GA4, Power BI, or similar) and a genuine comfort with data-driven decision-making
• Experience running campaigns across multiple EMEA markets, understanding the nuances of localizing for diverse audiences
• Proficiency in an additional European language

Hach is proud to part of the Water Quality segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 17,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you’ll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we’re Safeguarding the World’s Most Vital Resources™—and building rewarding careers along the one.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.