Marketing Automation & Systems Integration Lead

Amoria Bond; Utrecht; On-site; EUR 65,000 - 90,000; Full time

Job summary

Amoria Bond in the Netherlands is seeking a detail-oriented Business Analyst Marketing Automation to join our diverse marketing team in Utrecht. You will optimize and integrate marketing automation beyond email, focusing on DAM implementation, chain integrations, and CDC platform integration to drive targeted campaigns.

You will collaborate with marketing, IT, and external vendors, document requirements, train users, and ensure data privacy and governance across systems.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Information Systems, or a related field.
• Proven experience in marketing automation beyond basic email construction.
• Hands-on experience implementing Digital Asset Management (DAM) systems in marketing.
• Knowledge or experience integrating Customer Data Cloud (CDC) platforms is highly desirable.
• Strong analytical, problem-solving, and communication skills with ability to collaborate in diverse teams.
• Familiar with data governance principles and marketing technology ecosystems.
• Fluency in English; additional languages are a plus.
• Committed to fostering an inclusive and equitable workplace culture.

Responsibilities

• Analyze and document business requirements related to marketing automation with emphasis on system integration and automation workflows.
• Lead the implementation and optimization of a Digital Asset Management (DAM) system to streamline asset usage across marketing teams.
• Collaborate cross-functionally to design and implement chain integrations and system linkages that support a unified marketing technology ecosystem.
• Drive the integration of the Customer Data Cloud (CDC) platform within the marketing department to enhance customer insights and campaign targeting.
• Act as a liaison between marketing, IT, and external vendors to ensure seamless system communication and data flow.
• Continuously assess current marketing processes and recommend improvements based on data and technology capabilities.
• Provide training and documentation to marketing users to maximize adoption and correct usage of integrated systems.
• Maintain strong focus on data privacy, governance, and compliance throughout marketing automation initiatives.

Skills

Marketing automation

System integrations

DAM implementation

CDC integration

Data governance

Analytical skills

Communication

Education

Bachelor's degree in Business Administration, Marketing, Information Systems, or related field

Job description

Amoria Bond in the Netherlands is seeking a detail-oriented Business Analyst Marketing Automation to join our diverse marketing team in Utrecht. You will optimize and integrate marketing automation beyond email, focusing on DAM implementation, chain integrations, and CDC platform integration to drive targeted campaigns.

You will collaborate with marketing, IT, and external vendors, document requirements, train users, and ensure data privacy and governance across systems.