Marketing Analytics Lead - Data-Driven Growth

Troostwijk Veilingen B.V.; Amsterdam; Hybrid; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid work from Amsterdam

Daily catered lunch

Job summary

Troostwijk Auctions, part of TBAuctions, is seeking a Marketing Analyst who sits at the intersection of data, marketing, and commercial strategy. You’ll turn complex data into actionable decisions and drive smarter marketing across channels from Amsterdam.

You’ll own measurement, dashboards, and attribution, and you’ll work closely with the data team to enable the marketing function. Fluency in English is required, with Dutch a plus; hybrid work from Amsterdam is offered with a competitive

Qualifications

• 5+ years in analytics with a focus on marketing performance.
• Strong knowledge of attribution, multi-touch modelling, funnel and cohort analysis.
• Experience with Segment (or similar CDP) and event tracking.
• Proficient with ad platform data (Meta, LinkedIn, Google Ads).

Responsibilities

• Own end-to-end measurement of marketing performance across campaigns and channels.
• Translate data into proactive recommendations on channel mix and budget allocation.
• Build and maintain dashboards giving real-time visibility into performance.
• Conduct deep-dive analyses of bidder and seller behavior to spot opportunities and risks.
• Collaborate with the data team to ensure data and instrumentation are accessible for marketing insights.

Skills

SQL

Python

Marketing analytics

Stakeholder communication

English fluent

Tools

Segment

Power BI

Google Ads

Job description

Troostwijk Auctions, part of TBAuctions, is seeking a Marketing Analyst who sits at the intersection of data, marketing, and commercial strategy. You’ll turn complex data into actionable decisions and drive smarter marketing across channels from Amsterdam.

You’ll own measurement, dashboards, and attribution, and you’ll work closely with the data team to enable the marketing function. Fluency in English is required, with Dutch a plus; hybrid work from Amsterdam is offered with a competitive