Market Competitive Intelligence Analyst

Imperial Brands PLC; Mechelen; On-site; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Comprehensive compensation package

Generous holiday entitlement

Great pension scheme

Job summary

A leading FMCG company in Mechelen is seeking a Market Competitive Intelligence Analyst. This role involves analyzing market performance, conducting competitor analyses, and translating insights into actionable recommendations. Ideal candidates should possess a relevant degree along with strong analytical skills and be fluent in Dutch and English. The company offers a comprehensive compensation package and promotes an inclusive culture.

Qualifications

• 3+ years of professional experience in an analytical role within FMCG or a comparable sector.
• Strong experience in quantitative analyses, including market and competitor analysis.
• Ability to present analyses to diverse stakeholders.

Responsibilities

• Monitor performance through KPIs and analyze variances.
• Conduct analyses of brand and sales activities, providing recommendations.
• Create, update, and manage market and competitor reports.

Skills

Analytical skills

Communication skills

Proficiency in MS Office

Proactive and self-driven

Fluent in Dutch and English

Education

Bachelor’s or master’s degree in Business Administration, Economics, Marketing

Job description

Join to apply for the Market Competitive Intelligence Analyst role at Imperial Brands PLC

We are an international FMCG company operating across 120 markets, supported by 25,000 employees. We promote an inclusive, innovative culture with a challenger mindset and a focus on growth and collaboration.

Overview

As a Market Competitive Insight Analyst for the Benelux markets, you will be part of the Intelligence Team and work closely with Sales and Trade Marketing in Mechelen or Oosterhout. You will support operational and strategic decision-making through sharp analyses and reports. The role focuses on the BeLux markets, including domestic and travel retail (border sales). You will translate market insights into concrete recommendations and help make information accessible across the organization.

Key responsibilities

• Monitor performance through KPIs and analyze variances between planned and actual results.
• Conduct analyses of brand and sales activities, providing targeted recommendations for optimization.
• Create, update, and manage market and competitor reports for internal use.
• Train and support colleagues in using reporting tools and interpreting data.
• Identify market dynamics and opportunities based on competitor and market analyses.
• Translate data into insights that inspire stakeholders and guide commercial decisions.

Skills & experience

• A bachelor’s or master’s degree in Business Administration, Economics, Marketing, or a related field.
• At least 3 years of professional experience in an analytical role within FMCG or a comparable sector.
• Strong analytical skills with experience in quantitative analyses, including market and competitor analysis.
• Excellent communication skills with the ability to present analyses to diverse stakeholders.
• Proactive, self-driven, and able to collaborate effectively with internal partners.
• Proficient in MS Office, fluent in both Dutch and English (spoken and written).

What we offer

We offer a comprehensive compensation package with salary and extras including a great pension scheme and generous holiday entitlement. Imperial supports growth, learning, and innovation to help you contribute to a healthier future for moments of relaxation and pleasure for our consumers.

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role.

Everyone Belongs

Imperial is an inclusive organisation. We welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs, and neurodivergence. We give fair and equal consideration to all applicants. Please contact [e-mail] if we can provide support in completing an application or attending an interview.

Job details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Analyst, Research, and Business Development
• Industries: Tobacco Manufacturing

Notes: This listing is provided for candidate awareness and does not imply a current opening in all locations.