Manager, SEO Strategy I

Digital Agency Jobs; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Healthcare

Grocery allowance

Wi-Fi reimbursements

English classes

Sportclub membership

Benefits platform

Flexible vacation

Job summary

DEPT® is seeking an SEO Manager to lead organic strategy execution, guiding Associates and aligning technical, content, and authority work with client goals. You will drive GEO transitions and navigate AI search, acting as the primary client contact across search surfaces.

You will oversee SEO roadmaps, backlink strategies, and technical audits, while mentoring junior team members and collaborating with Content and Creative teams to ensure best practices are embedded in brand storytelling.

Qualifications

• 3 - 5 years of hands-on SEO experience.
• Deep expertise in Technical SEO and site rendering.
• Proven track record of building brand authority via outreach.
• Experience adapting SEO for AI-driven ecosystems (GEO).
• Mastery of SEO tools: Ahrefs, Semrush, Botify, Screaming Frog, GSC.
• Strong project management and ability to lead multiple workstreams.
• Exceptional presentation skills and client storytelling.
• Experience in Local SEO and Offsite search strategies is a plus.
• Mentor and develop junior SEO colleagues.

Responsibilities

• Develop and oversee SEO roadmaps bridging traditional SEO with GEO.
• Lead authority-building initiatives and digital PR for backlinks.
• Perform deep-dive audits on JS rendering, site structure, schema, Core Web Vitals.
• Lead client meetings and translate data into business insights.
• Collaborate with Content/Creative teams to embed SEO in brand storytelling.
• Mentor and review work of SEO Associates.

Skills

SEO strategy

Technical SEO

Outreach & links

AI/Geo SEO

Data storytelling

Presentation skills

Project management

Local SEO

Mentoring juniors

Tools

Ahrefs

Semrush

Botify

Screaming Frog

Google Search Console

Job description

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE:

As an SEO Manager, you are the day‑to‑day lead for organic strategy execution. You move beyond tactical support to independently managing account health, guiding Associates, and ensuring that technical, content, and authority strategies align with broader client business goals. In this role, you will lead our clients through the most significant shift in search history—transitioning from traditional SERP management to Generative Engine Optimization (GEO). You are comfortable navigating the complexities of AI search algorithms and translating data into actionable growth stories. You will be the primary contact for clients, ensuring their organic presence is not just maintained, but pioneering across all search surfaces.

WHAT YOU’LL DO:

• Develop and oversee the execution of comprehensive SEO roadmaps that bridge traditional search with Generative Engine Optimization (GEO), ensuring brand visibility in AI‑driven results and LLMs.
• Lead the strategy and execution of authority‑building initiatives, utilizing advanced outreach and digital PR tactics to secure high‑quality, relevant backlink profiles.
• Serve as the technical lead for your accounts, performing deep‑dive audits on JavaScript rendering, site architecture, schema markup, and Core Web Vitals to ensure peak crawlability and indexation.
• Lead client meetings and presentations, effectively communicating complex SEO data—and the impact of AI search—as actionable business insights for stakeholders.
• Collaborate with Content and Creative teams to ensure SEO best practices are baked into brand storytelling and digital experiences.
• Mentor and review the work of SEO Associates, ensuring high‑quality delivery and fostering their professional development.
• Proactively monitor search engine algorithm updates and the evolving AI landscape, pivoting client strategies to maintain a competitive advantage.
• Use data from tools like Google Analytics, Search Console, and AI‑tracking platforms to identify high‑value opportunities for traffic and conversion optimization.

WHAT YOU BRING:

• 3 - 5 years of hands‑on SEO experience, ideally within a fast‑paced agency environment.
• Deep expertise in Technical SEO—you are the person people come to when a site isn't indexing or rendering correctly. You understand the nuances of headless CMS, CSS/JS impact, and complex site migrations.
• A proven track record of building brand authority through strategic outreach and link‑acquisition programs.
• Expertise in adapting search strategies for AI‑driven ecosystems (SGE/AI Overviews) and a clear vision of how GEO differs from traditional SEO.
• Mastery of the SEO tool ecosystem (e.g., Ahrefs, Semrush, Botify, Screaming Frog, and Google Search Console).
• Strong project management skills, with the ability to lead multiple workstreams and meet deadlines without compromising quality.
• Exceptional presentation skills; you can turn a spreadsheet into a compelling narrative that wins client trust.
• Experience in Local Search optimization, Organic Commerce, and Offsite search strategies is a plus.
• A "better together" attitude, with experience or a strong desire to lead and mentor junior talent.

TAKE INTO ACCOUNT:

• You will have to communicate with your team members abroad, therefore fluency in English and excellent communication skills (both written and verbal) are a must for this role
• This opening requires you to be open to work approximately 2-3 times a week from one of our offices located in Villa Crespo or Mar del Plata

WHAT DO WE OFFER?

• We enjoy spending time together, working closely with other local colleagues, and getting to know one another. Our Buenos Aires offices (Villa Crespo or Mar del Plata) are fully equipped with refreshments and great common spaces!
• Premium healthcare through OSDE for the employee and their immediate family members
• Prepaid card with a monthly allowance for grocery purchases
• Monthly reimbursements for Wi‑Fi/electricity expenses
• Monthly reimbursements for training/English classes
• 100% covered “Plan Total” membership at Sportclub
• Access to a our benefits platform through Bonda
• A flexible vacation policy

WE SUPPORT YOU BEING YOU:

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier‑free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E‑Verify, meaning your Form I‑9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp‑certified company passionate about purpose‑driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner‑led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

Learn more about DEPT®