Manager Marketinganalyse

Likemymind Netherlands B.V.; Netherlands; On-site; EUR 70,000 - 120,000; Full time

Job summary

Likemymind Netherlands B.V. is seeking a Marketing Analysis Manager to lead in-depth analyses that inform business strategy and strengthen competitive position.

You will collect and analyze data, prepare reports, and present findings to the management team, collaborating with sales, product development, and customer relations. The role involves developing forecasts and trends from complex datasets and providing strategic recommendations to optimize campaigns.

Qualifications

• Relevant work experience in marketing, data analysis, or market research.
• Strong analytical skills and ability to translate data into insights.
• Experience with cross-functional collaboration.

Responsibilities

• Lead in-depth marketing analyses to support strategy and strengthen competitive position.
• Prepare reports and present findings to management, collaborating with sales, product development, and customer relations.

Skills

Strong analytical skills

Experience with data analysis tools

Education

HBO bachelor degree

WO master’s degree

Tools

Data analysis tools

Job description

(Manager Marketinganalyse) As Marketing Analysis Manager, you play a crucial role in the company. In this senior position, you are responsible for leading in-depth marketing analyses that support business strategy and strengthen the competitive position. As Marketing Analysis Manager, you are involved daily in collecting and analyzing data, preparing reports, and presenting your findings to the management team. You often work closely with other departments, such as sales, product development, and customer relations, to ensure that your insights lead to well-informed decisions. Additionally, you develop forecasts and trends based on complex datasets, and provide strategic recommendations that optimize marketing campaigns. The team often consists of professionals with various expertise, so you can always count on valuable input and feedback from your colleagues. The role of Marketing Analysis Manager is challenging and versatile. You get the chance to work with the latest analysis tools and technologies, and you have the freedom to develop creative solutions for complex marketing issues. Your role is essential for the organization's success, and you ensure that we are always one step ahead of the competition. Your analyses have a direct impact on the company's strategy and growth. You not only help identify new market opportunities, but also optimize existing processes. Through your work, the company can make better decisions and increase customer satisfaction, which is the ultimate goal. As Marketing Analysis Manager, you are confronted with the constant evolution of the market and ever-changing customer needs. It is your responsibility to stay informed about the latest trends and technologies so you can continue to deliver the right insights. Additionally, it can be challenging to collect relevant data from various sources and convert this information into usable strategies.

Required Education

For this position, you need at least an HBO bachelor's degree in a field such as Marketing, Business Administration, Econometrics, or Communication, but often a WO master's degree is preferred in Marketing, Business Economics, or Data Science. If you want to pursue this direction through HAVO/VWO, choose the Economics & Society (E&M) profile, where mathematics and economics are important subjects for the analytical aspects of the work. Additionally, relevant work experience in marketing, data analysis, or market research is essential to grow into a senior management position. Strong analytical skills and experience with data analysis tools often weigh as heavily as your formal diploma.

Required Skills

As Marketing Analysis Manager, you usually grow from junior analyst roles such as Marketing Analyst, Data Analyst, or Business Intelligence Specialist. In this senior position, you can advance to Director of Marketing Analytics, Head of Customer Insights, or Chief Marketing Officer. Logical next steps are also strategic roles such as VP Strategy or Chief Data Officer. The field offers excellent prospects due to the growing demand for data-driven marketing and the digital transformation of companies.

AI Impact on the job

AI transforms the role of Marketing Analysis Manager through advanced data analysis, predictive models, and automation of reporting. This provides faster and more accurate insights and makes traditional analysis methods less relevant. New skills such as data science, AI interpretation, and the use of specialized AI tools become crucial. While automation can take over some tasks, versatile experts who can combine AI with strategic insight and creative thinking will become increasingly valuable, which is favorable for the future in the job market.

Steps Up

Tip: These links take you to current vacancies for Marketing Analysis Manager in the Netherlands

Discover more on Findmino

Other studies, careers, ideas and blogs you might not know yet.

Refresh the page to see the latest improvements.