Lead Web & Organic Growth

HBR B.V.; Capelle aan den IJssel; Hybrid; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Hybrid work

30 vacation days

Travel allowance

Growth opportunities

Zusammenfassung

Faceland is seeking a Lead Web & Organic Growth to own our website across five European markets. You will drive technical performance, organic visibility, user experience and conversion through strategic SEO, CRO and GEO initiatives.

You’ll manage the CMS, coordinate partners and collaborate with UX, SEO, and the Digital Marketing team. This is a hybrid, international role with travel to Capelle aan den IJssel as needed.

Qualifikationen

• Bachelor's or Master's degree or equivalent working level.
• Strong expertise in SEO, CRO and technical website performance.
• Experience translating data into actionable improvements.
• Experience managing external agencies or technical partners.
• Fluent English required; Dutch or German a plus.

Aufgaben

• Continuously improving the technical performance of our website.
• Managing our CMS environment and ensuring content is accurate and market-specific.
• Optimising the customer journey from landing pages to booking flow.
• Driving sustainable organic growth through SEO and GEO optimisation.
• Increasing website conversion through CRO initiatives and optimisation of our platform.
• Managing external agencies and technical development partners.
• Monitoring and improving KPIs like technical performance, organic traffic, UX and conversion.

Kenntnisse

SEO

CRO

Web analytics

Agency management

Data-driven

Ausbildung

Bachelor's or Master's degree

Jobbeschreibung

Your Career

At Faceland, our website is our most important customer touchpoint across five European countries. It is not just one of our channels, it is the channel.

As Lead Web & Organic Growth, you will own everything related to our website: its technical performance, organic visibility, user experience and conversion performance. You will ensure our website continuously evolves to deliver the best possible customer journey while driving measurable business growth.

You will manage our CMS environment, coordinate external technical partners and collaborate closely with SEO specialists, UX experts and the wider Digital Marketing team. You will report directly to the Head of Digital Marketing.

This is not a maintenance role. We are looking for someone who proactively identifies opportunities, takes ownership and delivers results across all five of our European markets.

What you'll be doing

• Continuously improving the technical performance of our website.
• Managing our CMS environment and ensuring all content is accurate, up to date and market-specific.
• Optimising the customer journey, from landing pages through to the online booking flow.
• Driving sustainable organic growth through SEO and GEO optimisation.
• Increasing website conversion through CRO initiatives and continuous optimisation of our website and booking platform.
• Managing external agencies and technical development partners.
• Monitoring and improving KPIs including technical website performance, organic traffic, online customer experience and website conversion.

What's in it for you?

• Ownership of the primary digital channel of a fast-growing, private equity-backed European company.
• Direct collaboration with the Head of Digital Marketing, offering short decision lines and plenty of autonomy.
• The opportunity to make a real impact across five European markets.
• Flexible hybrid working. This role can be performed from the Netherlands, Belgium, Germanyor Italy, with regular collaboration and occasional travel to our headquarters in Capelle aan den IJssel when needed.
• 30 vacation days (based on full-time employment).
• Travel allowance where applicable.
• Plenty of opportunities to grow as both the company and the role continue to evolve.

Must-haves

• Bachelor's or Master's degree, or equivalent working and thinking level.
• At least 4 years of experience in website management or digital marketing.
• Strong expertise in SEO, CRO and technical website performance.
• Experience managing external agencies or technical partners.
• Strong analytical mindset with the ability to translate data into actionable improvements.
• A proactive attitude; you identify opportunities and take ownership rather than waiting for direction.
• Ownership mentality with a strong focus on delivering results.
• Fluent English is required. Dutch or German would be considered a significant plus.

Faceland's Mission

At Faceland, our mission is crystal clear: “everywhere for everyone.” We believe that everyone, everywhere, deserves access to first-class injectables. With more than 60 clinics across the Netherlands, Belgium, Germany, Switzerland, and Italy, we are growing rapidly, and we’re looking for people who want to grow with us.

With this mindset, every Facelander helps us bring our mission to life:
1. We take ownership:Taking responsibility for tasks, outcomes, and quality of work.
2. We are decisive:Making sound, timely, and well-informed choices within the scope of the role.
3. We set goals:Establishing clear, achievable objectives and delivering results accordingly.
4. We communicate clearly:Sharing information effectively and building understanding with colleagues, customers, and stakeholders.
5. We build strong connections:Building collaborative relationships and contributing to a positive team and organizational culture.
6. We embrace change:Adapting to change, supporting new initiatives, and helping others navigate transitions.

Ready to grow with us?

Do you see yourself leading the digital growth of one of Europe's fastest-growing aesthetic healthcare companies?

Recruitment process

• Introduction call – A short conversation with one of our recruiters.
• Hiring Manager interview – Meet with our Head of Digital Marketing to discuss your experience, approach and ambitions. (This interview can take place online.)
• Business case – A practical assignment that reflects the role. No tricks, just an opportunity to show how you think and solve problems.