Lead Web & Organic Growth

Faceland; Capelle aan den IJssel; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

30 vacation days

Travel allowance where applicable

Growth opportunities

Job summary

Faceland seeks a Lead Web & Organic Growth to own our website, its technical performance, organic visibility, user experience and conversion. You will manage our CMS, coordinate external partners and collaborate with SEO specialists, UX experts and the Digital Marketing team.

This role is not a maintenance position; you will identify opportunities, take ownership and drive results across five markets. Flexible hybrid work from the Netherlands, Belgium, Germany or Italy with occasional travel to

Qualifications

• Bachelor's or Master's degree or equivalent working and thinking level.
• At least 4 years of experience in website management or digital marketing.
• Strong expertise in SEO, CRO and technical website performance.
• Experience managing external agencies or technical partners.
• Strong analytical mindset with the ability to translate data into actionable improvements.
• A proactive attitude; you identify opportunities and take ownership.
• Ownership mentality with a strong focus on delivering results.
• Fluent English is required. Dutch or German would be considered a significant plus.

Responsibilities

• Continuously improving the technical performance of our website.
• Managing our CMS environment and ensuring all content is accurate, up to date and market-specific.
• Optimising the customer journey, from landing pages through to the online booking flow.
• Driving sustainable organic growth through SEO and GEO optimisation.
• Increasing website conversion through CRO initiatives and continuous optimisation of our website and booking platform.
• Managing external agencies and technical development partners.
• Monitoring and improving KPIs including technical website performance, organic traffic, online customer experience and website conversion.

Skills

SEO

CRO

Analytics

Ownership mindset

Proactive attitude

Fluent English

Education

Bachelor's or Master's degree

Job description

Your Career

At Faceland, our website is our most important customer touchpoint across five European countries. It is not just one of our channels, it is the channel.

As Lead Web & Organic Growth, you will own everything related to our website: its technical performance, organic visibility, user experience and conversion performance. You will ensure our website continuously evolves to deliver the best possible customer journey while driving measurable business growth.

You will manage our CMS environment, coordinate external technical partners and collaborate closely with SEO specialists, UX experts and the wider Digital Marketing team. You will report directly to the Head of Digital Marketing.

This is not a maintenance role. We are looking for someone who proactively identifies opportunities, takes ownership and delivers results across all five of our European markets.

What you’ll be doing

• Continuously improving the technical performance of our website.
• Managing our CMS environment and ensuring all content is accurate, up to date and market-specific.
• Optimising the customer journey, from landing pages through to the online booking flow.
• Driving sustainable organic growth through SEO and GEO optimisation.
• Increasing website conversion through CRO initiatives and continuous optimisation of our website and booking platform.
• Managing external agencies and technical development partners.
• Monitoring and improving KPIs including technical website performance, organic traffic, online customer experience and website conversion.

What’s in it for you?

• Ownership of the primary digital channel of a fast‑growing, private equity‑backed European company.
• Direct collaboration with the Head of Digital Marketing, offering short decision lines and plenty of autonomy.
• The opportunity to make a real impact across five European markets.
• Flexible hybrid working. This role can be performed from the Netherlands, Belgium, Germany or Italy, with regular collaboration and occasional travel to our headquarters in Capelle aan den IJssel when needed.
• 30 vacation days (based on full‑time employment).
• Travel allowance where applicable.
• Plenty of opportunities to grow as both the company and the role continue to evolve.

Must-haves

• Bachelor's or Master's degree, or equivalent working and thinking level.
• At least 4 years of experience in website management or digital marketing.
• Strong expertise in SEO, CRO and technical website performance.
• Experience managing external agencies or technical partners.
• Strong analytical mindset with the ability to translate data into actionable improvements.
• A proactive attitude; you identify opportunities and take ownership rather than waiting for direction.
• Ownership mentality with a strong focus on delivering results.
• Fluent English is required. Dutch or German would be considered a significant plus.

Faceland's Mission

At Faceland, our mission is crystal clear: “everywhere for everyone.” We believe that everyone, everywhere, deserves access to first‑class injectables. With more than 60 clinics across the Netherlands, Belgium, Germany, Switzerland, and Italy, we are growing rapidly, and we’re looking for people who want to grow with us.

With this mindset, every Facelander helps us bring our mission to life:

• 1. We take ownership: Taking responsibility for tasks, outcomes, and quality of work.
• 2. We are decisive: Making sound, timely, and well‑informed choices within the scope of the role.
• 3. We set goals: Establishing clear, achievable objectives and delivering results accordingly.
• 4. We communicate clearly: Sharing information effectively and building understanding with colleagues, customers, and stakeholders.
• 5. We build strong connections: Building collaborative relationships and contributing to a positive team and organizational culture.
• 6. We embrace change: Adapting to change, supporting new initiatives, and helping others navigate transitions.