Internship Newsletters

Priva; Netherlands; On-site; EUR 4,500 - 6,700; Full time

Job summary

Priva Netherlands is offering a Marketing Intern role focused on making our newsletter channel smarter and more data-driven. You will collaborate with the Newsletter & CRM Marketeer to handle day-to-day execution and drive professionalisation for future campaigns.

You will participate in the full newsletter process and work on GDPR compliance, data quality and automation to deliver targeted, value-driven communications for partners, customers and prospects.

Qualifications

• Marketing, communications or related field student.
• Fluent Dutch and English.
• Interest in email marketing and automation.
• Able to work independently and take ownership.
• Analytical, structured and asks questions when needed.

Responsibilities

• Plan, create, build, test, send and analyse newsletters.
• Determine what to communicate, to whom, when and through which format.
• Improve GDPR, data quality, data enrichment and automation initiatives.

Skills

Marketing

Data analysis

Email marketing

Automation

Education

Marketing, Communications or related field

Tools

CRM

Marketing automation

Job description

Help us make our newsletter channel smarter, more relevant and more effective.

Our newsletters are an important communication channel for both our partners, customers and prospects. We want to take this channel to the next level: even more professional, more data-driven and more valuable for our audiences.

As a Marketing Intern, you will work closely with our experienced Newsletter & CRM Marketeer. You will have a hands-on role in the day-to-day execution of the channel while also helping us further improve and professionalise it for the future.

What will you do?

You will be involved in the full newsletter process: from planning and creating to building, testing, sending and analysing newsletters. You will help determine what we communicate, to whom, when and through which format.

At the same time, you will work on three improvement areas:

• GDPR & data quality
  Investigate and improve how we manage consent, data quality and newsletter subscriptions.
• Data enrichment & alignment
  Explore how we can better structure, enrich and segment our customer and prospect data to make our communication more relevant.
• Automation
  Identify opportunities to automate newsletter processes and develop even more targeted, trigger-based and/or personalised communication.

You will turn your findings into practical recommendations and improvements for implementation.

What will you learn?

This internship gives you the opportunity to work on a real B2B marketing channel from both an executional and strategic perspective. You will gain experience in:

• Email marketing
• Marketing analytics
• Customer segmentation
• Marketing automation
• GDPR and data quality
• B2B marketing
• Process improvement

Requirements

Who are we looking for?

We are looking for a fun, energetic, curious and hands-on marketing student who enjoys getting things done.

You:

• Are studying Marketing, Communication, Digital Marketing, Business or a related field
• Speak and write fluent Dutch and English
• Like working with data but also enjoy building newsletters
• Are curious about email marketing and automation
• Work independently and like taking ownership
• Are analytical, structured and not afraid to ask questions
• Want to see your work directly used in a professional B2B marketing environment

Your challenge

How can we turn our newsletter channel into a professional, data-driven and valuable communication channel for our customers and prospects, while actually running and improving the channel along the way?

If you are excited by that challenge, we'd love to meet you.