Internship Marketing - PR & Events

Hunkemoller; Hilversum; On-site; EUR 5,000 - 5,800; Part time

Benefits offered by this job

Internship allowance €450/month (gross

Travel allowance up to €23/day

25% staff discount and company laptop

Job summary

Hunkemöller invites a PR intern to join the Global Communications team in Hilversum, Netherlands, helping bring fashion and content moments to life through PR while connecting with the marketing and Content Engine teams.

You will translate Content Engine stories into PR opportunities, prep press materials, coordinate with international agencies, and assist in showroom management and PR reporting. Fluent English is required; Dutch is a plus.

Qualifications

• Pursuing a Bachelor/HBO-level degree in communications, PR, marketing or media.
• Strong interest in media, storytelling and how brands build visibility.
• Fluent in English; Dutch is a benefit but not required.
• Organised and hands-on with coordination and administration skills.

Responsibilities

• Support global PR calendar execution and translate Content Engine stories into PR opportunities.
• Prepare press materials, product information and story angles for outreach.
• Coordinate briefs, assets, and product requests with international PR agencies.
• Manage the PR showroom, ensuring samples are ready for media requests.
• Coordinate PR product send-outs, sample requests and gifting.
• Identify cultural moments and trends for PR opportunities.
• Support PR events, press days, launches and brand moments.
• Organise PR assets, imagery, releases, and campaign materials.
• Support PR reporting and monitoring of coverage and engagement.
• Collaborate with Social, Influencer and Content teams to amplify stories.

Skills

PR & communications

Media outreach

Storytelling

Coordination

Attention to detail

Education

Bachelor/HBO studies in communications/PR

Job description

What will you do?

As our PR Intern, you will support the Global Communications team in bringing Hunkemöller stories, collections and brand moments to life through PR. You will work closely with the wider marketing team and help connect PR to our Content Engine, ensuring the right stories and products reach media, creators and other relevant external audiences.

• Support the execution of Hunkemöller’s global PR calendar and help translate key Content Engine stories, campaigns and brand moments into PR opportunities.
• Support proactive media outreach by preparing press materials, product information, story angles and other PR content.
• Work closely with our international PR agencies, coordinating briefs, assets, product requests and follow-ups across markets.
• Support the day-to-day management of the PR showroom, ensuring samples and new collections are organised, available and ready for media, stylist and creator requests.
• Coordinate PR product send-outs, sample requests and gifting, including administration and tracking.
• Help identify relevant cultural moments, media opportunities and trends that Hunkemöller can connect to through PR.
• Support the organisation of PR events, press days, launches, collaborations and other brand moments.
• Help keep PR assets and information organised, including imagery, press releases, product information, campaign materials and media coverage.
• Support PR reporting and monitoring, helping us understand coverage, reach, engagement and the impact of our PR activities.
• Work closely with Social, Influencer, Content and other Marketing teams to help amplify stories across earned and owned channels.

About you!

• You are passionate about PR, communications, fashion, culture and content and are curious about what makes a story relevant.
• You have a strong interest in media, storytelling and how brands build visibility and relevance.
• You are in your 3rd or 4th year of Bachelor/HBO-level studies, preferably focused on communications, PR, marketing or media.
• You are fluent in English. Dutch is a benefit but not required.
• You are organised and hands-on and enjoy combining creative tasks with coordination and administration.
• You are comfortable working with different teams, agencies and external partners.
• You have an eye for detail and understand the importance of keeping samples, assets and information well organised.
• You are proactive, curious and creative and are not afraid to bring forward new ideas or opportunities.
• You are interested in social media and digital culture and understand how PR stories can travel beyond traditional media.

What do we offer you?

• The Best Internship in Retail (BIIR): Be a part of an exceptional internship program with 50 other fellow interns, filled with diverse learning opportunities such as Personal Branding and Business Innovation & Presenting trainings, the CEO & CFO Q&A, a Dragons’ Den, and so much more!

• An Assigned Buddy: Personal coaching from your buddy to discover your potential, guide your growth and build your network, within an empowering, playful and inclusive work environment.

• Internship Allowance: 450€ per month (gross) with 8+ holiday days (based on 40h/week).

• Travel Allowance: Max. 23€ per day (based on your travel distance), if you are not eligible for the free Student OV Chipcard.

• Additional Benefits: Access to 25% staff discount and a company laptop. Also, company gatherings like Townhalls and drinks.

Eligibility Criteria

For this internship, you need to be available for 5 months starting in February 2027. Please note that your application will only be considered if you are enrolled at a school or university for the full duration of the internship. Additionally, to comply with Dutch law, one of the following must apply:

• You are an EU citizen,

• You are on a Family/Partner visa, or

• You are a non-EU student studying in the Netherlands, and you meet at least one of the following requirements: (1) The internship is a mandatory part of your curriculum, OR (2) your university is willing to sign a third-party agreement (Nuffic Agreement).

* Please be aware that not all our potential entry-level positions will meet the minimum salary required by the IND for sponsorship by Hunkemöller. Please refer to this website for more information: Required amounts income requirements | IND

After our team has reviewed your application, please be aware that you will be sent a link for a gamified personality assessment to your application email. Completing this assessment is essential to move forward with your candidacy, so please do not forget to check your email and spam folder in the meantime.

Hunkemöller’s “Best Internship in Retail” is not just a chance to add a few lines to your CV or to complete a study module from school or university. It’s an opportunity to kick-start your future career, as you will be joining the leading lingerie brand in Europe. As a company that cares about employee development, we’re committed to our people and creating true brand ambassadors.

Through our 'Together Tomorrow' initiative, we're focused on sustainability, diversity, and ethical practices. Whether in stores or at our HQ, you can be part of driving change and helping us achieve our ambitious goals!

"Creating moments that matter, together".